Exposing Display Media Measurement:
Why marketers are getting it wrong, and losing dollars, with their current attribution
Learn everything you need to know about the right and wrong ways to measure your display media programs in 30 minutes. In a world of real-time bidding and programmatic marketing, great investment is made in bringing data together and ensuring a personalized ad experience for each user, but too little attention is paid to accurate measurement and attribution (how an ad is credited for conversions).
Join Dax Hamman from Chango to discuss:
How marketers are measuring display today
Why retargeting is over-valued, causing marketers to waste dollars
View-through attribution and the arguments for and against it
The right and wrong ways to measure view-through attribution