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Chango Retargeting Webinar 12.17.2012

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Retargeting has become a common word in Marketing circles, …

Retargeting has become a common word in Marketing circles,
yet most Marketers have the misconception that ‘retargeting’ is
just about targeting existing site visitors or site abandoners.
In this webinar, learn:
What retargeting IS and what it IS NOT
Prospecting with Search Retargeting
More efficiency with ‘Programmatic Site Retargeting’
5 take away tips to improve your retargeting programs today


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  • 1. Webinar: Retargeting is notwhat you think!Dax HammanCROChangodax@chango.com@chango / @daxhamman
  • 2. Today’s agenda 1. What retargeting IS, and what it is NOT 2. Prospecting with Search Retargeting 4. Measuring retargeting3. Programmatic Site Retargeting
  • 3. That ‘big data’ stuff
  • 4. Chango solves ‘programmatic’ Chango is the 2nd largest source of search data, with more monthly data than Yahoo! and Bing combined
  • 5. And it keeps growing
  • 6. Seeing things differently
  • 7. Seeing things differently retargeting ≠ retargeting
  • 8. The complete solution Prospect for New Customers Search Retargeting Convert existing visitors Programmatic Site Retargeting
  • 9. Prospecting with Search Retargeting 1. An individual 2. That search data is 3. Chango matches searches for a stored anonymously the right individual to keyword primarily on in our cookie your campaign based Google, Yahoo! or on their searches Bing
  • 10. Site Retargeting had to evolveSite Retargeting is about connecting with individuals, yet a typical solution will bucketusers into segments with equal value.With this fresh approach, Chango collects more actionable data about every visitor,translating it into their true value, making smarter and more efficient retargetingdecisions.
  • 11. All your visitors are not created equalBuilding a scoreBy scoring each visitor that comes to your site, we can determine their true value. We combine the actions thatoccur during the visit, with their behaviors before and after their visit, including their searches on Google, Yahoo!and Bing.The result:We make your retargeting more efficient by only running ads to those visitors that matter, and by understandingthe right price to pay for them. With Programmatic Site Retargeting, you can REDUCE your impressions andspend, and INCREASE your returns.
  • 12. Be careful…
  • 13. The arrival of FBX… 955m users worldwide / 25% of US ad impressions lower CPMs / shorter conversion times
  • 14. Overcoming the de-duplication problem
  • 15. 5 tips to improve your retargeting…1. Add prospecting using Search Retargeting2. Don’t settle for regular Site Retargeting3. Measure conversion windows and frequency caps4. Overcome the de-duplication mistake5. Give us a call  (+1) 800.385.0607 / sales@chango.com
  • 16. Further resources: (chango.com/resources) Next mini webinar: ‘Search meets social’ – Prospecting with FBX January 23rd – registration opens this week on chango.comDax HammanChangodax@chango.com