Talented marketers rely on a mountain of data to customize the delivery of relevant messages. The incredible success and effectiveness of data-driven targeting hasn’t stopped at display advertising.
Thanks to programmatic marketing, we can now say goodbye to the one-size-fits-all content.
Guest Speaker: Will Luttrell, Co-Founder & Chief Technology Officer, Integral Ad Science
Topic: Finding Quality Media in the Programmatic Mix
Only 38% of exchange ads are in view for greater than 1 second; 30% of exchange ads are fraudulent; 20% of ads collide; 4.11% of ads on exchanges land on high or very high risk content. It seems most reports coming out of verification or analytics companies highlight the numerous problems with online ads. We see these "problems" as opportunities. This presentation will show you how unlocking media quality is the key to maximizing your marketing dollars online and avoiding ineffective ads.