CONFIDENTIAL // 2013 //Marketers use Changobecause we consistently& professionally solvetheir digital needsCONFIDENTIAL //...
CONFIDENTIAL // 2013 //
CONFIDENTIAL // MAY 2013 //
JEFF CAMPBELLResolution MediaCAMILLE KUBIEEstuary BrandingWILL LUTTRELLIntegral Ad ScienceJONATHAN MARGULIESWinterberry Gr...
12:00PM 1:00PM-1:00PM1:30PM--1:30PM2:00PM2:00PM - 2:30PM2:30PM2:45PM2:45PM3:15PM--3:15PM 3:45PM-
CONFIDENTIAL // MAY 2013 //BRING YOUR OWN TARGETING‘Big data’ and ‘programmaticmarketing’ aren’t just buzz terms
CONFIDENTIAL // MAY 2013 //1. SEARCH RETARGETING2. LOOK-ALIKE TARGETINGPROSPECTfor new customersCONVERTmore site visitors3...
CONFIDENTIAL // 2013 //Site Retargeting isfundamentally brokenCONFIDENTIAL // MAY 2013 //
CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREIt started with RTB for display,it will end with everything….RTBRemnant ...
CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREOn the way to work, the searchbegins…
CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHERERunning late, you decide tojump in a cab…
CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREAnd pass billboards on theway…
CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREWhen you do arrive, you start bychecking Facebook ;)
CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREThe radio is on in the office…
CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREAnd your phone is always with you…
CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREFinally, the products are 3D printedon demand, to your specification
CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREStalking is when 2 people go for along, romantic walk together……but only...
CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREBillboard experiments inLondon and Times Square
CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREWe have already started‘cookie’ing’ individuals
CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREWith surprising use cases!
CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHERECornett-IMS creates ‘beard-vertising’for A&W Root Beer
CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREWhat comes next?
Chango Programmatic Everywhere: Opening Remarks from Dax Hamman
Chango Programmatic Everywhere: Opening Remarks from Dax Hamman
Chango Programmatic Everywhere: Opening Remarks from Dax Hamman
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Chango Programmatic Everywhere: Opening Remarks from Dax Hamman

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Chango Programmatic Everywhere: Opening Remarks from Dax Hamman

  1. 1. CONFIDENTIAL // 2013 //Marketers use Changobecause we consistently& professionally solvetheir digital needsCONFIDENTIAL // MAY 2013 //
  2. 2. CONFIDENTIAL // 2013 //
  3. 3. CONFIDENTIAL // MAY 2013 //
  4. 4. JEFF CAMPBELLResolution MediaCAMILLE KUBIEEstuary BrandingWILL LUTTRELLIntegral Ad ScienceJONATHAN MARGULIESWinterberry GroupJEFFREY RICHMANLiveRampADAM SOLOMONTime Inc.
  5. 5. 12:00PM 1:00PM-1:00PM1:30PM--1:30PM2:00PM2:00PM - 2:30PM2:30PM2:45PM2:45PM3:15PM--3:15PM 3:45PM-
  6. 6. CONFIDENTIAL // MAY 2013 //BRING YOUR OWN TARGETING‘Big data’ and ‘programmaticmarketing’ aren’t just buzz terms
  7. 7. CONFIDENTIAL // MAY 2013 //1. SEARCH RETARGETING2. LOOK-ALIKE TARGETINGPROSPECTfor new customersCONVERTmore site visitors3. PROGRAMMATIC SITERETARGETINGFULLY MANAGED SOLUTIONSWe help you prospect for newcustomers and convert existingsite visitors
  8. 8. CONFIDENTIAL // 2013 //Site Retargeting isfundamentally brokenCONFIDENTIAL // MAY 2013 //
  9. 9. CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREIt started with RTB for display,it will end with everything….RTBRemnant Premium Mobile Social Video OOH Print Radio TV e.g. Glasses e.g. RFID$
  10. 10. CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREOn the way to work, the searchbegins…
  11. 11. CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHERERunning late, you decide tojump in a cab…
  12. 12. CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREAnd pass billboards on theway…
  13. 13. CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREWhen you do arrive, you start bychecking Facebook ;)
  14. 14. CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREThe radio is on in the office…
  15. 15. CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREAnd your phone is always with you…
  16. 16. CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREFinally, the products are 3D printedon demand, to your specification
  17. 17. CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREStalking is when 2 people go for along, romantic walk together……but only oneof them knows about it!
  18. 18. CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREBillboard experiments inLondon and Times Square
  19. 19. CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREWe have already started‘cookie’ing’ individuals
  20. 20. CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREWith surprising use cases!
  21. 21. CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHERECornett-IMS creates ‘beard-vertising’for A&W Root Beer
  22. 22. CONFIDENTIAL // MAY 2013 //PROGRAMMATIC EVERYWHEREWhat comes next?

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