• Save
Chango Programmatic Everywhere: Adam Solomon "Using Data, Content and Context To Turn Multiplatform Marketing On Its Head"
 

Chango Programmatic Everywhere: Adam Solomon "Using Data, Content and Context To Turn Multiplatform Marketing On Its Head"

on

  • 1,018 views

Talented marketers rely on a mountain of data to customize the delivery of relevant messages. The incredible success and effectiveness of data-driven targeting hasn’t stopped at display ...

Talented marketers rely on a mountain of data to customize the delivery of relevant messages. The incredible success and effectiveness of data-driven targeting hasn’t stopped at display advertising.
Thanks to programmatic marketing, we can now say goodbye to the one-size-fits-all content.
Guest Speaker: Adam Solomon, Vice President, Digital Ad Products & Revenue Operations, Time Inc
Topic:

Statistics

Views

Total Views
1,018
Views on SlideShare
720
Embed Views
298

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 298

http://www.ad-exchange.fr 296
http://www.wamigo.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Chango Programmatic Everywhere: Adam Solomon "Using Data, Content and Context To Turn Multiplatform Marketing On Its Head" Chango Programmatic Everywhere: Adam Solomon "Using Data, Content and Context To Turn Multiplatform Marketing On Its Head" Presentation Transcript

  • Using Data, Content and Context to !Turn Multi-Platform Marketing on its Head!!Adam Solomon (Twitter: @adam_solo)!Vice President, Digital Ad Products & Revenue Operations!
  • CONSUMERS
  • 139 MillionMagazines & Digital20 MillionMobile18 MillionTablet WebSources: MRI Fall 2012, comScore February 2013; comScore/Nielsen @plan Q4 2012 for Time Inc., American Express Publishingand Smithsonian; Nielsen Mobile February 2013; Table – Omniture Site Catalyst, January 2013 *Additive **Weighted across all sitesCONNECTING PEOPLE TO STORIES THAT MATTER
!
  • 6:34AM 12:00PM 9:09PMTHE ARC OF THE DAY!
  • 0.0%2.0%4.0%6.0%8.0%10.0%12.0%12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM%ofTotalPageviewsforthechannelShare of PV’s by Channel by Time of DayWebsite - PC Website - Mobile Phone Website - Tablet Tablet Magazine AppAll Time Inc. SitesTime Inc. Sites: All You, CNNMoney, Coastal Living, Cooking Light, Entertainment Weekly, Essence, Golf, Health, InStyle, People, People EnEspanol, Real Simple, Southern Living, Sports Illustrated, Sunset, This Old House and TimeSource: Omniture Discover, Reporting Period: Mar 1 – Mar 14, 2013SHIFTING PLATFORMS TO ACCESS STORIES!
  • BREAKINGNEWSMINUTE-BY-MINUTEUPDATESRICH, LEAN-BACKEXPERIENCEMOST INTERACTIVE MOST IMMERSIVESTORIES CAN START AND CONTINUE ANYWHERE!
  • TIME AMPLIFY
Bringing Content to Consumers with “Content Channels To Go”!
  • TIME AMPLIFY
Making Content Channels Portable!
  • TIME AMPLIFY
Making Content Channels Portable!
  • TIME AMPLIFY: Mobile
Apple iAd Network!
  • • Executed via Facebook Exchange or Facebook APITIME AMPLIFY: Social
Facebook!
  • Time Inc.Brand TweetTime Inc.Promoted TweetInfluencer TweetTIME AMPLIFY: Social
Twitter!
  • TIME AMPLIFY: Multi-Platform
Print + Desktop + Mobile + Social!
  • Using Data, Content and Context to !Turn Multi-Platform Marketing on its Head!!Adam Solomon (Twitter: @adam_solo)!Vice President, Digital Ad Products & Revenue Operations!