Using Data, Content and Context to !Turn Multi-Platform Marketing on its Head!!Adam Solomon (Twitter: @adam_solo)!Vice Pre...
CONSUMERS
139 MillionMagazines & Digital20 MillionMobile18 MillionTablet WebSources: MRI Fall 2012, comScore February 2013; comScore...
6:34AM 12:00PM 9:09PMTHE ARC OF THE DAY!
0.0%2.0%4.0%6.0%8.0%10.0%12.0%12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM%ofTotalPageviewsforthechan...
BREAKINGNEWSMINUTE-BY-MINUTEUPDATESRICH, LEAN-BACKEXPERIENCEMOST INTERACTIVE MOST IMMERSIVESTORIES CAN START AND CONTINUE ...
TIME AMPLIFY
Bringing Content to Consumers with “Content Channels To Go”!
TIME AMPLIFY
Making Content Channels Portable!
TIME AMPLIFY
Making Content Channels Portable!
TIME AMPLIFY: Mobile
Apple iAd Network!
• Executed via Facebook Exchange or Facebook APITIME AMPLIFY: Social
Facebook!
Time Inc.Brand TweetTime Inc.Promoted TweetInfluencer TweetTIME AMPLIFY: Social
Twitter!
TIME AMPLIFY: Multi-Platform
Print + Desktop + Mobile + Social!
Using Data, Content and Context to !Turn Multi-Platform Marketing on its Head!!Adam Solomon (Twitter: @adam_solo)!Vice Pre...
Chango Programmatic Everywhere: Adam Solomon "Using Data, Content and Context To Turn Multiplatform Marketing On Its Head"
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Chango Programmatic Everywhere: Adam Solomon "Using Data, Content and Context To Turn Multiplatform Marketing On Its Head"

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Talented marketers rely on a mountain of data to customize the delivery of relevant messages. The incredible success and effectiveness of data-driven targeting hasn’t stopped at display advertising.
Thanks to programmatic marketing, we can now say goodbye to the one-size-fits-all content.
Guest Speaker: Adam Solomon, Vice President, Digital Ad Products & Revenue Operations, Time Inc
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Published in: Technology, Business
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Transcript of "Chango Programmatic Everywhere: Adam Solomon "Using Data, Content and Context To Turn Multiplatform Marketing On Its Head""

  1. 1. Using Data, Content and Context to !Turn Multi-Platform Marketing on its Head!!Adam Solomon (Twitter: @adam_solo)!Vice President, Digital Ad Products & Revenue Operations!
  2. 2. CONSUMERS
  3. 3. 139 MillionMagazines & Digital20 MillionMobile18 MillionTablet WebSources: MRI Fall 2012, comScore February 2013; comScore/Nielsen @plan Q4 2012 for Time Inc., American Express Publishingand Smithsonian; Nielsen Mobile February 2013; Table – Omniture Site Catalyst, January 2013 *Additive **Weighted across all sitesCONNECTING PEOPLE TO STORIES THAT MATTER
!
  4. 4. 6:34AM 12:00PM 9:09PMTHE ARC OF THE DAY!
  5. 5. 0.0%2.0%4.0%6.0%8.0%10.0%12.0%12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM%ofTotalPageviewsforthechannelShare of PV’s by Channel by Time of DayWebsite - PC Website - Mobile Phone Website - Tablet Tablet Magazine AppAll Time Inc. SitesTime Inc. Sites: All You, CNNMoney, Coastal Living, Cooking Light, Entertainment Weekly, Essence, Golf, Health, InStyle, People, People EnEspanol, Real Simple, Southern Living, Sports Illustrated, Sunset, This Old House and TimeSource: Omniture Discover, Reporting Period: Mar 1 – Mar 14, 2013SHIFTING PLATFORMS TO ACCESS STORIES!
  6. 6. BREAKINGNEWSMINUTE-BY-MINUTEUPDATESRICH, LEAN-BACKEXPERIENCEMOST INTERACTIVE MOST IMMERSIVESTORIES CAN START AND CONTINUE ANYWHERE!
  7. 7. TIME AMPLIFY
Bringing Content to Consumers with “Content Channels To Go”!
  8. 8. TIME AMPLIFY
Making Content Channels Portable!
  9. 9. TIME AMPLIFY
Making Content Channels Portable!
  10. 10. TIME AMPLIFY: Mobile
Apple iAd Network!
  11. 11. • Executed via Facebook Exchange or Facebook APITIME AMPLIFY: Social
Facebook!
  12. 12. Time Inc.Brand TweetTime Inc.Promoted TweetInfluencer TweetTIME AMPLIFY: Social
Twitter!
  13. 13. TIME AMPLIFY: Multi-Platform
Print + Desktop + Mobile + Social!
  14. 14. Using Data, Content and Context to !Turn Multi-Platform Marketing on its Head!!Adam Solomon (Twitter: @adam_solo)!Vice President, Digital Ad Products & Revenue Operations!

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