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2013 SES London - The RTB Opportunity
 

2013 SES London - The RTB Opportunity

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Our CRO, Dax Hamman, presents at SES London on the topic of RTB Opportunity For Online Marketers: Truths & Myths

Our CRO, Dax Hamman, presents at SES London on the topic of RTB Opportunity For Online Marketers: Truths & Myths

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    2013 SES London - The RTB Opportunity 2013 SES London - The RTB Opportunity Presentation Transcript

    • The RTB OpportunityFor Online Marketers:Truths & MythsDax HammanChangoCRO / CSO, Founding teamLondon| 18–21 February
    • London| 18–21 February 2013 | #SESLON Hi RTB / DSP / DMP / PMP / VTA / PSAProgrammatic Marketing / Big Data @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON MediaExchanges(Big pots of media!) @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON"I saw the angel in the marble and carved until I set him free." @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON RTB(Real Time Bidding) @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLONAudience buying @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON DSP DMP(Demand Side (Data Management Platform) Platform) @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON First questions from search marketersSpeaker Logo Here
    • London| 18–21 February 2013 | #SESLON First questions from search marketersSpeaker Logo Here
    • London| 18–21 February 2013 | #SESLON PMP(Programmatic Marketing Platform) @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON Big Data(Lots of dispersed data) @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLONProgrammatic(Makes ‘big data’ actionable) @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLONSite Retargeting had to evolve…Site Retargeting is about connecting with individuals, yet a typical solution will bucketusers into segments with equal value.With this fresh approach, Chango collects more actionable data about every visitor,translating it into their true value, making smarter and more efficient retargetingdecisions. @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLONSearch Retargeting @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON
    • London| 18–21 February 2013 | #SESLON Image: psfk.com @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON VTA PSA(View-Through (Public Service Attribution) Announcement) @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLONThe PSA report @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLONAnd along came FBX… 1bn+ registered users / 25% of real-time impressions @daxhamman / @chango
    • London| 18–21 February 2013 | #SESLON Chango.com/resourcesFind us:Chango / @changoDaxthink.comDax Hamman / @daxhamman