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Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
Stanford pps case competition deck final
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Stanford pps case competition deck final

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  • 1. Pittsburgh Public Schools
    Haas Education Leadership Case Competition
    Stanford university
    What’s YOUR Promise?
  • 2. Agenda
    Introduction
    Pathways to Promise Strategic Solution
    Marketing Approach
    Implementation Plan
    Question & Answer
  • 3. Introduction
    Pathways to Promise Strategic Solution
    Marketing Approach
    Implementation Plan
    Question & Answer
    Agenda
  • 4. Logic Model
    Marketing: Build a College-Going Culture & Community
  • 5. Pathways to Promise Ecosystem
    Teachers
    Counselors
    Students
    Parents
    Coaches/Providers
  • 6. Introduction
    Pathways to Promise Strategic Solution
    Marketing Approach
    Implementation Plan
    Question & Answer
    Agenda
  • 7. Strategic Priorities
    Key Priorities
    Promise Contract
    Student Scorecard / Case Management System
    Technology Enabled
    Provider Assessment System
    Marketing Campaign / Buy-in
    Aligning Incentives for Systems Change
  • 8. Promise Contract: Families, Students, PPS
    Promise Contract – Family/PPS
    Foundation for Communication Between ALL Stakeholders
    Relevant Student Information
    Pittsburgh’s Promise
    Student Promises / Goals
    Tracks 4 Promise Criteria
    GPA / Academic Performance
    Attendance Record
    OST/OCT Programming Providers
    Motivational / Behavioral Influences
  • 9. Promise Contract: Families, Students, PPS
    Promise Contract (cont.)
    Tracks 4 Promise Criteria
    GPA / Academic Performance
    Attendance Record
    OST/OCT Programming Providers
    Motivational / Behavioral Influences
    Signatures From Critical Parties
    Student
    Parent
    Counselor
  • 10. Why Student CRM?
    Value Propositions
    Increase Communication and Collaboration
    Promise-Centered Data Collection
    Organization/Implementation tool for E-Promise Learning Plans
    Key Elements
    Salesforce.com Portal
    Promise Criteria Performance Tracking
    Aggregation of Communication Channels with Stakeholders
    Critical Participant Requirements
    Counselors
    Other Stakeholders
  • 11. Student CRM Snapshot
    Key Influencers / Tutors
    Student Information
    Name:
    Charles Wright
    Student ID:
    012345678
    GPA Information
    Attendance Information
    OST Information
    Class Information
  • 12. Counselor Driven Requirements
    K-8
    9-12
    Counselors
    Counselors
    228:1~25:1 Per Grade
    3rd & 6th Grades
    160:1
    40:1 Per Grade
    9th & 12th Grades
    18,250
    8,000
    Not Yet Promise-Ready Students (65%)
    148:1~16:1 Per Grade
    4th & 7th Grades
    Bi-Weekly CRM Monitoring
    104:1~26:1 Per Grade
    10th & 11th Grades
    Weekly CRM Monitoring
    5,200
    11,900
    1,560
    3,550
    31:1~8:1 Per Grade
    Active RTI Implementation / Social Work
    45:1~5:1 Per Grade
    Active RTI Implementation / Social Work
  • 13. Promise Rubric
    Promise Rubric
    Academics, Attendance, College Access, Motivational/Behavioral
    Ratings
    1 – Little to No Influence
    Sports w/o Performance Incentives (Academics / Attendance)
    Mentoring w/o Tutoring Services (Academics / Attendance)
    2 – Some Influence
    Sports w/ Performance Incentives (Academics)
    Community-based Volunteering (Motivational/College Access)
    3 – Critical Influence
    Tutoring Services (Academics)
    Sports with Attendance Incentives (Attendance)
  • 14. PPS Will Assess OCT/OST Providers and Grades Their Respective Importance Across Promise Criteria
    ELECT
    Student Works
    21st Century at Faison
    Basketball Coach
    Clubs (e.g. drama, yrbk)
    Internal PPS Programs
    EAP
    Sports
    After School
    SES
    Private Tutoring Services
    Community-Based Organizations
    External
    In/Out of PPS
    Faith-Based Organizations
    For-Profit
  • 15. Provider Assessment: Value Proposition
    SECONDARY USES:
    • Providers can compare relative advantages and deltas
    • 16. Providers are incentivized to communicate / collaborate
    • 17. Eventual PPS analysis of Return on Investment for Provides
    CORE USES
    • Compiles data from Promise Ecosystem
    • 18. Helps PPS map provider networks using Promise rubric
    • 19. Identifies crossover support for students
    • 20. Illustrates current student support
  • CRM Utilization Scenarios
    Intervention
    Proactive
    • find borderline student
    • 28. assess potential for improvement
    • 29. propose contacts for student
    • 30. raise awareness and incentives
    • 31. student discovers new opportunities
    • 32. performance in general improves
  • Introduction
    Pathways to Promise Strategic Solution
    Marketing Approach
    Implementation Plan
    Question & Answer
    Agenda
  • 33. “My Promise is to do my homework every night so that I can go PITT!”
    Charles Wright, 4th Grade Student, Linden Elementary
    “My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School
    What’s YOUR Promise?
    “My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach, Perry High School
    “My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4
  • 34. “My Promise is to do my homework every night so that I can go PITT!”
    Charles Wright, 4th Grade Student, Elementary
    “My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School
    “My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach,Perry High School
    “My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4
  • 35. “My Promise is to do my homework every night so that I can go PITT!”
    Charles Wright, 4th Grade Student, Linden Elementary
    “My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School
    “My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach, Perry High School
    “My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4
  • 36. “My Promise is to do my homework every night so that I can go PITT!”
    Charles Wright, 4th Grade Student, Linden Elementary
    “My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School
    “My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach, Perry High School
    “My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4
  • 37. “My Promise is to do my homework every night so that I can go PITT!”
    Charles Wright, 4th Grade Student, Linden Elementary
    “My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School
    “My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach, Perry High School
    “My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4
  • 38. The ‘What’s YOUR Promise?’ Campaign
    Overarching Goals
    Make all stakeholders feel responsible for the success Pathways to Promise program
    Empower stakeholders to participate in the campaign, promoting the Pathways message
    Engage the broader community
    Establish a college-going culture in Pittsburgh
  • 39. Distribution Channels and Messages Across Segments
  • 40. Distribution Channels and Messages Across Segments
  • 41. Students
    Social Media Campaign
    • YouTube “Promise” Competition
    • 42. School Twitter anchors
    • 43. Student “Promise” Blogs
    • 44. Facebook Fan Page
    • 45. Principal and district Tweets
    • 46. Four-Square badges for attendance (school, practice)
    Offline Efforts
    • Student Marketing Committee
    • 47. Role model/mentoring program
    • 48. Promote for student by student marketing
    • 49. Connect with students through their channels
  • Parents
    Parent Promise Groups
    Grade-level specific information mailing on being a “Promise Promoter”
    Newspaper “What’s Your Promise” ad
    “What’s Your Promise?” and “I’m a Promise Promoter” pins
    Afterschool Providers
    Alumni “Thank you” letters
    Letters from superintendent
    Television “What’s Your Promise?”
    Newspaper “What’s Your Promise?”
    “What’s Your Promise?” and “I’m a Promise Promoter” pins
    • Make provider feel impactful
    • 50. Make providers feel part of something important
    Providers & Parents
    • Provide key information
    • 51. Parent to parent support and encouragement
  • Alumni “Thank you” letters
    Letters from superintendent
    Promoting the Promise dinners
    Newspaper ads: “What’s Your Promise?”
    • Make counselors feel impactful
    • 52. Make counselors feel part of something important
    Counselors
  • 53. Introduction
    Pathways to Promise Strategic Solution
    Marketing Approach
    Implementation Plan
    Question & Answer
    Agenda
  • 54. Implementation Timeline
  • 55. Salesforce.com: A Student-Centered Solution
    Collect Requirements
    Initial Data Input
    Stakeholder Trainings
    Portal Customization
    Administrator Training
    • Interview stakeholder groups to identify data needs
    • 56. Determine inputs, outputs, and access for stakeholder groups
    • 57. 3 half-day training sessions; live instruction delivered via internet
    • 58. 1“admin” per campus; 66 counselors to complete training
    • 59. Administrators customize portals
    • 60. Salesforce customer service available as required
    • 61. Administrators deliver training to other stakeholders
    • 62. Stakeholders input baseline data for all students
    3 Months
    6 Months
    9 Months
    3 Months
    3 Months
    Pilot Program
    February 2012
    March 2010
  • 63. Managing Systems Change
  • 64. New Roles & Incentives
  • 65. Delivering on the Promise: Measuring Success
    Number of Promise-ready students (80%)
    Stakeholder satisfaction/needs assessment surveys
    Utilization Analysis of CRM technology
    Student feedback
  • 66. Pathways to Promise Budget
  • 67. Introduction
    Pathways to Promise Strategic Solution
    Marketing Approach
    Implementation Plan
    Question & Answer
    Agenda
  • 68. Appendix
  • 69. Change Agent Network (Appendix)
    Provide Change Agents with information to communicate to and answer the questions of their respective stakeholder groups
    Change Agents
    • Influential member of stakeholder group, with or without formal authority
    • 70. May not initially support initiative, but are open to discussions in support of shared goals
    • 71. Cascade communications throughout change effort; act as “Subject Matter Experts”

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