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THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
DELHI
A REPORT ON
“UNDERSTANDING THE WORK STRUCTURE OF A BROKING FIRM”
AT
SHAREKHAN LIMITED, DELHI
A report submitted in partial fulfillment of the requirement for the award of the degree of
Master of Business Administration
By Chandra Kant Jaisansaria
Batch FALL 11 – 13
Section FA3
ID: D1113FWIIPMPGPC10100 (DEL-4-DA-1147)
Internship Start Date: 11th
June 2012
Internship End Date: 10th
August 2012
PREFACE
Today is the age of Globalisation, each and every country gets affected by its neighbor countries.
Time has become very precious for all of us; in fact today time is money. I always utilized my
time in understanding the Share Market. The very purpose of my Internship at Sharekhan
Limited is to understand how the Trading is done in Equities, Currencies, Commodities, and
Mutual Funds and how does a brokerage firm becomes a crucial medium to trade in these things.
The Stock market has become very important factor for every economy as it brings Investment
and Income in the Country and also Foreign Exchange. The Great Leaders in share market like
Rakesh Jhunjhunwala are being followed by every trader, when he buys the shares of any
company every one bids for the shares of that company the share price of that company touches
the sky. Stock market is like mirror which reflects the affect of various economic and political
decisions on prices of various commodities. I always wanted to learn how to predict the Share
market and how does a brokerage firm predicts the market and prices of various commodities
and currencies and on what basis they give these predictions? There is a very well know saying
“The loss in Share Market for beginners is due to high brokerage not the Prices of Shares”. I
have also tried to understand the products and services provided by various brokerage firms on
the basis of which they are surviving in the tough competition. By investing in Share market I
have learned the real meaning of taking risk, profits and losses.
ACKNOWLEDGEMENT
I have taken efforts in this project. However, it would not have been possible without the kind
support and help of many individuals and organizations. I would like to extend my sincere thanks
to all of them.
I am highly indebted to Mr. Jaipal Singh for his guidance and constant supervision as well as for
providing necessary information regarding the project & also for his support in completing the
project.
I would like to express my gratitude towards my parents & each and every member of Sharekhan
Limited for their kind co-operation and encouragement which help me in completion of this
project.
I would like to express my special gratitude and thanks to industry persons for giving me such
attention and time.
My thanks and appreciations also go to my colleague in developing the project and people who
have willingly helped me out with their abilities.
DECLARATION
I Chandra Kant Jaisansaria studying in IIPM Delhi FA3 2011-13 College
hereby declare that this project titled “Understanding the work structure of a broking
firm” used by IIPM has been compiled by me in partial fulfillment for the award for the
degree in Master of business Administration”.
I further declare that this project has not been submitted earlier to any other
university for the award of any degree and also will not be used for any other purpose
either fully or partially.
Table of Contents
S.no Contents Page.no.
1. Executive Summary
2. Introduction
3. Research objectives and methodology
4. Sector Overview
5. Company Details
i) History
ii) Corporate Structure of Sharekhan
iii) Products and Services
6. Internship Activities
7. Assessment of the Internship
8. Conclusion
9. Recommendations
10. Illustrations & Annexure
11. Bibliography
Executive Summary
The objective of this project report is to understand and analyze the “The work structure
of brokerage firm and products and services provided by them” with special reference to
Sharekhan Limited - New Delhi.
For the purpose of this study, I took training and learned how to trade in Shares,
Currencies, and Commodities. I also learned about the various products and services
provided by the firm and its marketing strategies. I have met with many customers and
the executives of other brokerage firms to compare the profits earned by the brokerage
firms and the goodwill earned by them. I also prepared a questionnaire to market the
products of Sharekhan Limited and a Comparison sheet showing the difference between
the brokerage firms on basis of various aspects. Relevant secondary data was collected
from various sources like internet, news papers and from the supervisor.
Today Sharekhan Limited is the number one brokerage firm of India. The very aim of the
firm is to educate and empower the individual investor to make better investment
decisions, to provide the customers quality advices, innovative products and superior
services. The firm provides all necessary materials to the customers which educated them
and inform them about all the reasons for ups and downs in the Stock Market.
INTRODUCTION
Stock exchanges to some extent play an important role as indicators, reflecting the performance
of the country’s economic state of health. Stock market is a place where securities are bought
and sold. It is exposed to a high degree of volatility, prices fluctuate within minutes and are
determined by the demand and supply of stocks at a given time. Stock brokers are the ones who
buys and sells securities on behalf of individuals and institutions for some commission.
The Securities and Exchange Board of India (SEBI) is the authorized body, which regulates the
operations of stock exchanges, banks and other financial institutions. The past performances in
the capital markets especially the securities scam by Hasrshad Mehta has led to tightening of the
operations by SEBI. In addition the international trading and investment exposure has made it
imperative to better operational efficiency. With the view to improve, discipline and bring
greater transparency in this sector, constant efforts are being made and to a certain extent
improvements have been made.
RESEARCH OBJECTIVES AND METHODOLOGY
Objective
The Primary objective of this project report is to understand and analyze the “The work structure
of brokerage firm” and Secondary objective is to Understand the products and services provided
by them” with special reference to Sharekhan Limited - New Delhi.
This report uses the concepts evolved during the training. This report tries to address the
following:
1. The Importance of a Broking firm in the Stock Market.
2. The Importance of educating the customers.
3. The Competition between broking firms is fought on the basis of the Products and
Services and Facilities provided by them.
Methodology
The research to be followed is a step by step process. This makes the entire research process
systematic as well as easy to handle in the right direction. The study would contain both
exploratory research as well as conclusive research. The following steps will be a part of most
formal research.
Data collection methods:
For data collection, we have to identify and select which type of data is to research. At this stage;
we have to organize a field survey to collect the data. One of the important tools for conducting
market research is the availability of necessary and useful data.
Information Sources:
Primary sources -
Primary data will give more prominent picture about modern Facilities of the broking firms
We are considering various sources to collect the primary data like:-
• Sales Executives
• End users (Customers).
Secondary Sources -
Data collected from the following sources
• Websites of Various broking Firms
• Sharekhan’s Magazine
• Newspaper.
Data Collection tools:
Data collection tools are Questionnaire and observations.
SECTOR OVERVIEW
Stock Market
A Stock market is a public entity for the trading of company stock and derivatives at an agreed
price. The size of World stock market was estimated at about $59.12 trillion in April 2011 and
the total world derivative market has been estimated at about $600 trillion on the same day.
Indian Stock Market:
There are 23 stock exchanges in India but the major ones are –
1. NSE (National Stock Exchange)
The National Stock Exchange (NSE) is India's leading stock exchange covering various cities
and towns across the country. NSE was set up by leading institutions to provide a modern, fully
automated screen-based trading system with national reach. NSE was promoted by leading
Financial Institutions at the behest of the Government of India and was incorporated in
November 1992 as a tax-paying company unlike other stock exchanges in the country. The
Exchange has brought about unparalleled transparency, speed & efficiency, safety and market
integrity. It has set up facilities that serve as a model for the securities industry in terms of
systems, practices and procedures.
NSE has played a catalytic role in reforming the Indian securities market in terms of
microstructure, market practices and trading volumes. The market today uses state-of-art
information technology to provide an efficient and transparent trading, clearing and settlement
mechanism, and has witnessed several innovations in products & services viz. demutualisation of
stock exchange governance, screen based trading, compression of settlement cycles,
dematerialisation and electronic transfer of securities, securities lending and borrowing,
professionalisation of trading members, fine-tuned risk management systems, emergence of
clearing corporations to assume counterparty risks, market of debt and derivative instruments
and intensive use of information technology.
2. BSE (Bombay Stock Exchange)
Established in 1875, BSE Ltd. (formerly known as Bombay Stock Exchange Ltd.), is Asia’s first
Stock Exchange and one of India’s leading exchange groups. Over the past 137 years, BSE has
facilitated the growth of the Indian corporate sector by providing it an efficient capital-raising
platform. Popularly known as BSE, the bourse was established as “"The Native Share & Stock
Brokers' Association" in 1875.
BSE is a corporatized and demutualised entity, with a broad shareholder-base which includes
two leading global exchanges, Deutsche Bourse and Singapore Exchange as strategic partners.
BSE provides an efficient and transparent market for trading in equity, debt instruments,
derivatives, mutual funds. It also has a platform for trading in equities of small-and-medium
enterprises (SME). Around 5000 companies are listed on BSE making it world's No. 1 exchange
in terms of listed members. The companies listed on BSE Ltd command a total market
capitalization of USD Trillion 1.06 as of May 15, 2012. BSE Ltd is world's fifth most active
exchange in terms of number of transactions handled through its electronic trading system. It is
also one of the world’s leading exchanges (5th largest in May 2012) for Index options trading
(Source: World Federation of Exchanges).
BSE also provides a host of other services to capital market participants including risk
management, clearing, settlement, market data services and education. It has a global reach with
customers around the world and a nation-wide presence. BSE systems and processes are
designed to safeguard market integrity, drive the growth of the Indian capital market and
stimulate innovation and competition across all market segments. BSE is the first exchange in
India and second in the world to obtain an ISO 9001:2000 certification. It is also the first
Exchange in the country and second in the world to receive Information Security Management
System Standard BS 7799-2-2002 certification for its On-Line trading System (BOLT).
It operates one of the most respected capital market educational institutes in the country (the
BSE Institute Ltd.). BSE also provides depository services through its Central Depository
Services Ltd. (CDSL) arm.
BSE’s popular equity index - the SENSEX - is India's most widely tracked stock market
benchmark index. It is traded internationally on the EUREX as well as leading exchanges of the
BRCS nations (Brazil, Russia, China and South Africa).
Commodity Market
Commodity markets are markets where raw or primary products are exchanged. These raw
commodities are traded on regulated commodities exchanges, in which they are bought and sold
in standardized contracts.
The trading of commodities consists of direct physical trading and derivatives trading. Exchange
traded commodities have seen an upturn in the volume of trading since the start of the decade.
This was largely a result of the growing attraction of commodities as an asset class and a
proliferation of investment options which has made it easier to access this market.
The global volume of commodities contracts traded on exchanges increased by a fifth in 2010,
and a half since 2008, to around 2.5 billion million contracts. During the three years up to the
end of 2010, global physical exports of commodities fell by 2%, while the outstanding value of
OTC commodities derivatives declined by two-thirds as investors reduced risk following a five-
fold increase in value outstanding in the previous three years. Trading on exchanges in China and
India has gained in importance in recent years due to their emergence as significant commodities
consumers and producers. China accounted for more than 60% of exchange-traded commodities
in 2009, up on its 40% share in the previous year.
Commodity assets under management more than doubled between 2008 and 2010 to nearly
$380bn. Inflows into the sector totalled over $60bn in 2010, the second highest year on record,
down from the record $72bn allocated to commodities funds in the previous year. The bulk of
funds went into precious metals and energy products. The growth in prices of many commodities
in 2010 contributed to the increase in the value of commodities funds under management.
There are mainly 5 commodities exchanges in India –
NSEL (National Spot Exchange Limited)
ICEL (Indian Commodity Exchange Limited)
MCX (Multi Commodity Exchange limited)
NMCEL (National Multi Commodity Exchange Limited)
BOOE (Bhatinda Om & Oil Exchange Limited).
MCX is the Largest Commodities Exchange in India. Headquartered in Mumbai, Multi
Commodity Exchange of India Ltd (MCX) is a state-of-the-art electronic commodity futures
exchange. The demutualised Exchange has permanent recognition from the Government of India
to facilitate online trading, and clearing and settlement operations for commodity futures across
the country.
Having started operations in November 2003, today, MCX holds a market share of over 85%*
(as on March 31, 2012 MCX had a market share of 86%) of the Indian commodity futures
market. The Exchange has more than 2,170 registered members operating through over 3,46,000
including CTCL trading terminals spread over 1,577 cities and towns across India. MCX was the
third largest^ commodity futures exchange in the world, in terms of the number of contracts
traded in CY2011
MCX offers more than 40 commodities across various segments such as bullion, ferrous and
non-ferrous metals, energy, and a number of agri-commodities on its platform. The Exchange
introduces standardised commodity futures contracts on its platform. These contracts in futures
exchanges provide an anonymous trading environment for ideal price discovery. The Exchange
is the world's largest exchange#
in Silver and Gold, second largest#
in Natural Gas and the third
largest#
in Crude Oil with respect to the number of futures contracts traded.
MCX has been certified to three ISO standards including ISO 9001:2008 Quality Management
System standard, ISO 14001:2004 Environmental Management System standard and ISO/IEC
27001:2005 Information Security Management System standard. The Exchange’s platform
enables anonymous trades, leading to efficient price discovery. Moreover, for globally-traded
commodities, MCX’s platform enables domestic participants to trade in Indian currency.
The Exchange strives to be at the forefront of developments in the commodities futures industry.
MCX was the first exchange in India to initiate evening sessions to synchronise with the trading
hours of global exchanges in London, New York and other major international markets. It was
the first exchange in India to offer futures trading in steel, crude oil, and almond. In June 2005,
MCX launched MCXCOMDEX, India’s first real time composite commodity futures index,
which provides our members with valuable information regarding market movements in the key
commodities, as determined by physical market size in India, which are actively traded on our
Exchange. We have introduced several other indices, including MCXAgri (agricultural
commodities index), MCXEnergy (energy commodities index) and MCXMetal (metal
commodities index). We also have three rain indices, namely RAINDEXMUM (Mumbai),
RAINDEXIDR (Indore), and RAINDEXJAI (Jaipur) which track the progress of monsoon rains
in their respective geographic locations. In December 2009, we launched EFP transactions for
the first time in India, which enables parties with futures positions to swap their positions in the
physical markets and vice versa.
MCX has forged strategic alliances with various national and international trade bodies /
associations / organisations, which we believe enables us to grow our business and expand our
market presence. Among international alliances, we have formed strategic alliances with a
number of exchanges such as the London Metal Exchange, the New York Mercantile Exchange,
the LIFFE Administration and Management (under renewal), the Baltic Exchange Limited,
Shanghai Futures Exchange and Taiwan Futures Exchange.
List of Top 10 Brokerage Firms in India
Rank Name of Firm
01 Sharekhan
02 ICICI Direct
03 Angel Broking
04 India Infoline
05 IndiaBulls Securities
06 SMC
07 Realigare Securities
08 HDFC Securities
09 Unicon
10 Kotak Securities
COMPANY DETAILS
COMPANY HISTORY
Sharekhan is one of the leading retail brokerage of SSKI Group which was running sucessfully
since 1922 in the country. It is the retail broking arm of the Mumbai-based SSKI Group, which
has over eight decades of experience in the stock broking business. Sharekhan offers its
customers a wide range of equity related services including trade execution on BSE, NSE,
Derivatives, depository services, online trading, investment advice etc.
The firm’s online trading and investment site - www.sharekhan.com - was launched on
Feb 8, 2000. The site gives access to superior content and transaction facility to retail customers
across the country. Known for its jargon-free, investor friendly language and high quality
research, the site has a registered base of over one lakh customers. The number of trading
members currently stands at over 10 Lacs. While online trading currently accounts for just over
2 per cent of the daily trading in stocks in India, Sharekhan alone accounts for 32 per cent of the
volumes traded online.
The content-rich and research oriented portal has stood out among its contemporaries
because of its steadfast dedication to offering customers best-of-breed technology and superior
market information. The objective has been to let customers make informed decisions and to
simplify the process of investing in stocks.
On April 17, 2002 Sharekhan launched Speed Trade, a net-based executable application
that emulates the broker terminals along with host of other information relevant to the Day
Traders. This was for the first time that a net-based trading station of this caliber was offered to
the traders. In the last six months SpeedTrade has become a de facto standard for the Day
Trading community over the net.
Sharekhan’s ground network includes over 1200 outlets in 400 cities in India, of which 32 are
fully-owned branches.
Sharekhan has always believed in investing in technology to build its business. The
company has used some of the best-known names in the IT industry, like Sun Microsystems,
Oracle, Microsoft, Cambridge Technologies, Nexgenix, Vignette, Verisign Financial
Technologies India Ltd, Spider Software Pvt Ltd. to build its trading engine and content. The
Morakhiya family holds a majority stake in the company. HSBC, Intel & Carlyle are the other
investors.
With a legacy of more than 80 years in the stock markets, the SSKI group ventured into
institutional broking and corporate finance 18 years ago. Presently SSKI is one of the leading
players in institutional broking and corporate finance activities. SSKI holds a sizeable portion of
the market in each of these segments. SSKI’s institutional broking arm accounts for 7% of the
market for Foreign Institutional portfolio investment and 5% of all Domestic Institutional
portfolio investment in the country. It has 60 institutional clients spread over India, Far East, UK
and US. Foreign Institutional Investors generate about 65% of the organization’s revenue, with a
daily turnover of over US$ 2 million. The Corporate Finance section has a list of very prestigious
clients and has many ‘firsts’ to its credit, in terms of the size of deal, sector tapped etc. The group
has placed over US$ 1 billion in private equity deals. Some of the clients include BPL Cellular
Holding, Gujarat Pipavav, Essar, Hutchison, Planetasia, and Shopper’s Stop.
ABOUT THE COMPANY SHAREKHAN LIMITED
Sharekhan, the retail arm of the SSKI (Shrepal Sewaklal Kantilal Ishwarlal) Group offers world-
class facilities for buying and selling shares on BSE and NSE, demat services, derivatives (F&O)
and most importantly investment advice tempered by 85 years of research and broking
experience. A research and analysis team is constantly working to track performance and trends.
That’s why Sharekhan has the trading products, which are having one of the highest success rates
in the industry. You can avail of all its services at any of their 1200 outlets in 400 cities, of which
32 are fully-owned branches or through internet using their real time online trading terminals.
A part from Sharekhan, the SSKI Group also comprises of Institutional Broking and Corporate
Finance. The Institutional Broking division caters to domestic and foreign institutional investors,
while the Corporate Finance Division focuses on niche areas such as infrastructure, telecom and
media. SSKI has been voted as the Top Domestic Brokerage House in the research category,
twice by Euromoney survey and four times by Asiamoney survey. SSKI has been voted the best
domestic brokerage in India by Asiamoney Polls’ 2004.
Also SSKI is being rated as No. 1 Financial Researcher by Business Today, in the Survey
conducted on Lead Managers of all the Mutual Funds.
Basically, the company is a market leader in providing brokering services and has a high
turnover in it which makes it No.1 in the market. The main difference is the services that they
provide to the investors. The customer is managed with a friendly corporate culture to give him a
more benefited investment idea and motivate him whenever he needs. The company is providing
as many tips to the clients (pre-market, online and post-market) for more and more trading ideas
and the manager helps each client to concentrate on a few scripts so that he can manage the
profit/loss.
In future, Sharekhan is planning to enter in Mutual funds, Insurance sector and banking sector to
expand beyond the market currently covered by it. And it has started MF (Mutual Funds) on
priority basis but wants to grow in it.
To sum up, Sharekhan brings a user- friendly trading facility, coupled with a wealth of content
that will help customers stalk the right shares.
VISION
To empower the investor with quality advice and superior service to help him take better
investment decisions. We believe that our growth depends on client satisfaction. For
Sharekhan customer education is a core agenda.
They provide:-
 Seminars/ Workshops
- First Step Seminars for new investors
- Portfolio clinics for HNIs
- Seminars for traders on various trading strategies
- Seminars on Equity investment strategies.
MISSION STATEMENT
o To provide the best customer service and product innovation tuned to diverse needs of
clientele
o Continuous up-gradation with changing technology, while maintaining human values
o Respond to progressive globalization and achieving international standard.
o Efficiency and effectiveness built on ethical practices.
CORE VALUE
 Customer satisfaction through
 Providing quality service effectively and efficiently
 “Smile, it enhances your face value ” is a service quality stressed on
 Periodic customer service Audits
 Maximization of stakeholder value
 Success through Teamwork ,integrity and People
SEVEN (7) - S MODEL
STRUCTURE:
Share khan is flexible in terms of making temporary structural changes to cope up with specific
strategic tasks without any hassles. If need arises, the top management can assign the role to any
of its employees which it considers capable and skillful.
STRATEGY:
Share khan believes not only in developing the strategies but also in its successful execution.
Super-
ordinate
Goals
goals Style
Systems
Structure
Strategy
Skills
Staff
SYSTEMS:
This constitutes of all the training and development systems, estimating budgets and the
accounting system of Share khan.
STYLE:
Style refers to all the symbolic actions undertaken by top managers of Share khan and its
influence on the subordinates.
STAFF:
Share khan values its employees as its assets and therefore carefully trains and motivates them
by giving them incentives at regular intervals. Talented employees are assigned as mentors and
given real responsibility and moved into higher positions.
SKILLS:
The term skills refer to those activities organizations do best and for which they are known.
Share khan is known for its timely advice (suggestions/tips), which it caters to its customers and
it boasts of 70-90% strike rates in booking recommendations.
SUPERORDINATE GOALS:
This refers to guiding concepts, values and aspirations that unite an organization in some
common purpose. It provides the customers the best service as it believes in customer
satisfaction and retention.
COMPANY AT A GLANCE
NAME : S. S. KANTILAL ISHWARLAL
SECURITEIS PVT. LTD.
HEAD OFFICE : SHAREKHAN LTD.
A – 206, PHOENIH HOUSE,
PHOENIH MILL COPUND,
SENAPATI, BAPTA MARG,
LOWER PAREL,
MUMBAI – 400013
PH NO : 1800 - 22 7500, 3970 75 00
E-MAIL : shrinivasb@branch.sharekhan.com
WEB SITE : www.sharekhan.com
CORPORATE STRUCTURE
SSKI Group - Corporate Structure
Owns 50.5% of
SSKI Securities Pvt. Ltd.
Morakhia Family & Associates
Owns 56% of
SSKI Investor Services Pvt. Ltd.
Retail broking arm of the group
Shareholding pattern
56% Morakhia family (promoters)
18.5% HSBC Private Equity Management,
Mauritius
18.5% First Carlyle Ventures, Mauritius
7% Intel Pacific Inc.
SSKI Corporate Finance Pvt. Ltd.
Investment Banking arm of the group
Shareholding pattern
50.5% SSKI Securities Pvt. Ltd.
49.5 % Morakhia family
SHAREKHAN’S POSTS HIERARCHY
Director
↓
Online Bussiness Head
↓
AVP
↓
Terrirory Manager
↓
Assistant Manager
↓
Sale Manager
↓
Trainee
PRODUCTS
You Can Invest through:
Online Trading: First Step | Classic | Fast Trade
Desktop Terminal: TradeTiger
Phone: Dial-n-Trade
ShareShops
First Step is an account for beginners where the customer can start investing with just Rs.5000
per month.
Classic Account
 A/C Opening Charges (* see Charge Structure)
 For 1st
Year Demat A/C is Free, On 2nd
Year AMC charge is applicable.
 Exposure :- 10 Times for Intraday (On Margin Money) and 4 to 6.7 times for 5 days (On
Margin Money).
 Tie up with 7 banks through which one can transfer or withdraw his fund online.
Which are as follows:-
1. HDFC Bank
2. IDBI Bank
3. Axis Bank
4. OBC Bank
5. CITY Bank
6. Indusind Bank
7. Union Bank of India
8. State Bank of India
9. ICICI Bank
10. YES Bank
11. Bank of India
12. DEUTSCHE Bank and
13. Federal Bank
Any one who have A/C either of above banks they can use this facility. Otherwise one has to
make fund transfer or withdraw by cheque.
This account enables you to buy and sell shares through our website. You get features like
a) Streaming quotes (using the applet based system).
b) Multiple watch lists.
c) Integrated Banking, demat and digital contracts.
d) Instant credit and transfer.
e) Real-time portfolio tracking with price alert and, of course, the
assurance of secure transactions.
f) DP to Margin Facility.
g) Settlement within T + 2 days.
h) Online IPO/Mutual Fund Application.
i) Research Reports.
j) After hour order placement.
*CHARGE STRUCTURE
Structrue for Post Paid - Account Individuals: -
Charge Classic Account
Account Opening
Brokerage
Rs. 750*/- with 5000 margin
Intra-day-0.10 % & Delivery-0 .50 %
(*750 is Adjuested as brokegare for 6 month)
Monthly Commitment Rs. NIL
Second Slab
Brokerage
Rs.15000 as margin money
& AC opening free
0.05% for Intra Day & 0.25% for Delivery
Third Slab
Brokeragae
Rs.25000 as margin money
& A/C opening free
0.05% for Intra Day & 0.25% for Delivery
HOW TO USE:
By entering the Login ID and Browsing Password you can login into your CLASSIC
A/C.
Fast Trade Account
It is an interface for speedy trade that enables you to
invest effortlessly.
Online trading account for investing in Equities and Derivatives via sharekhan.com.
Integration of Online trading + Bank + Demat account.
Instant cash transfer facility against purchase & sale of shares.
Make IPO booking.
You get Instant order and trade confirmations by e-mail.
Streaming Quotes.
Personalised Market Scan with your own customized stock ticker!
Single screen interface for cash and derivatives.
Your very own Portfolio Tracker!
Trade Tiger
 One time account opening charge is Rs.1000
 Minimum Margin Money Required is Rs.5000
 1st
year no demat charges but applicable from 2nd
year which is Rs.400 + Service Tax.
 Exposure allowed is 4 times on margin available in account.
 Settlement within T + 2 days.
 Account for Active Traders
 Streaming quotes from NSE, BSE, MCX & NCDEX
 Single Screen for Cash, Derivatives & Commodities trading
 Customize market watches by Scrips or Sectors
 Instant order/trade confirmations
 Technical tools: Moving Average, RSI or ROC
 Multiple Charting
 Trade Reports, Turnover Reports, Net Position
 Hot keys similar to broakers terminal
 Online IPO/Mutual Fund Application
 Alerts and Reminders
 Back-up facility to place trades on Direct Phone lines
 Research Reports
BENEFITS of Trade Tiger:
 Trading with exposure
 DP to margin facility
 Short-selling, BTST
 Instant credit against sale
 After-hour order placement
 Back-up for Classic & Dial-n-trade.
The Documents required to get any of the above accounts opened up are:-
1. Passport Size Photos – 02.
2. PAN Card (Mandatory).
3. Sign Proof (PAN Card, Driving Licence, and Passport) / banker verification if signature
in PAN Card and Bank account are different.
4. Identity Proof (PAN Card, Driving Licence and Voter ID).
5. Address Proof (Driving Licence, Passport, Voter ID, If Public undertaking bank (Latest
Passbook Photocopy + 3 Months Bank Statement), If Private bank (3 Months Bank
Statement + 1 cancelled cheque)).
6. Income Proof (Salary Slip/Form 16, Income Tax Return or Acknowledgement slip of
ITR, 6 Months Bank Statement).
7. Margin Money Cheque.
8. Account Opening Charge Cheque.
(The above documents should be self attested and stamped by Sharekhan Limited.)
Brokerage structure for a Prepaid Scheme which is generally for a frequent and big
trader:-
PREPAID
SCHEME
Scheme
Name Period
Brokerage
slab
in Cash F&O
Months Trading Delivery
Future
s Options
%
Min
(paisa) %
Min
(paisa) %
Min
(paisa) %
AMC 2000 -
Subscribe 12 0.07 5 0.4 10 0.07 1
1.50% or Rs.
80 per lot,
whichever is
higher
AMC 6000 -
Subscribe 12 0.05 5 0.25 5 0.05 1
1.00% or Rs.
70 per lot,
whichever is
higher
AMC
10000-
Subscribe 12 0.05 4 0.22 4 0.05 1
1.00% or Rs.
60 per lot,
whichever is
higher
AMC 18000
- Subscribe
12 0.04 4 0.2 4 0.04 1 1.00% or Rs.
50 per lot,
whichever is
higher
AMC 30000
- Subscribe 12 0.03 3 0.18 3 0.02 1
0.50% or Rs.
40 per lot,
whichever is
higher
AMC 60000
- Subscribe 12 0.02 2 0.15 2 0.02 1
0.50% or Rs.
30 per lot,
whichever is
higher
AMC
100000 -
Subscribe 12 0.02 2 0.1 2 0.02 1
0.50% or Rs.
25 per lot,
whichever is
higher
DIAL AND TRADE
⇒ Trade in Equity, currencies and commodities by using your phone!
Free with your Sharekhan Classic Account, the Dial-n-Trade service enables you to place
orders for buying and selling shares, currencies and commodities through your telephone.
All you have to do is dial any one of our two dedicated numbers (18002707050,
1800227050, 1800227004 or 30307600), enter your Phone Id and TPIN number (which
is provided at the time of opening your account) and on authentication you'll be directed
to a telebroker who will place an order for you.
⇒ Features of Dial-n-Trade that enable you to trade effortlessly
Dedicated numbers for placing your orders with your cell phone or landline. Toll free
number. For people with difficulty in accessing the toll-free number, we also have a Paid
number.
Automatic funds transfer with phone banking (for Citibank and HDFC bank customers)
Simple and Secure Interactive Voice Response based system for authentication.
No waiting time. Enter your TPIN to be transferred to our telebrokers.
You also get the trusted, professional advice of our telebrokers.
After hours order placement facility between 8.00 am and 9.30 am.
Share Shop
One can also trade by personally visiting any of the Sharekhan’s Shop located in 400 cities.
This kind of trade is more often called as offline trade.
SERVICES
STOCK IDEAS
Stock Ideas is aimed at Sharekhan's trading clients. It presents our best stock picks in today's
market. We categorize these companies into six clusters to help you identify the stocks that fit
your time horizons and return objectives the best. Each cluster represents a certain profile in
terms of business fundamentals as well as the kind of returns you can expect of it over a certain
time horizon.
STOCK CLUSTER
We categorize all the scrips that are under coverage into six clusters. Each cluster represents a
certain profile in terms of business fundamentals as well as the kind of returns you can expect
over a certain time horizons and return objectives best.
⇒ EVERGREEN
Dominant players with strong brands, robust management
credentials, supernormal shareholder returns. Will steadily compound 18-20% per
year for next five to ten years.
⇒ APPLEEGREN
Potentially steady compounders, but five to ten years graph bit unclear. Could
gallop at 25-30 per year over the next two to three years.
⇒ EMERGING STAR
Young companies likely to rule chosen niches. Even better, the niches could
balloon into full-blow markets. Potentially ten-baggers if you’re patient.
⇒ UGLY DUCKLING
Trading below fair value or at huge discount to peer group. But somtehing’s
cooking. Could double in two to three years time.
⇒ VULTURE’S PICK
Companies with valueable assets at throwaway prices.Buy & await predators.
Stratlingly high returns possible.
⇒ CANNONBALL
Season’s favourites. Typically fast gainers in rising markets,could return 30-50% within
six months. Get in, cash in, get out.
EQUITIES & DERIVATIVES
 Trade online: NSE, BSE
 Online IPO Application
Online IPO (Initial Public Offering) is a new service started by Sharekhan for providing the
application form of any company’s issues of shares just like the TCS issue can be subscribed by
filling an online form to reduce the paper work and the fund transfer facility is also provided to
the clients for transferring the funds online. It is given on its web-site for helping the clients who
are not able to collect the forms manually and the speed of filling and reducing the risk of
misplacing of forms, not reaching in time, etc.
Sharekhan gives you the facility to fill up the IPO without giving any physical documents and
signatory.
 SMS Alerts
Our SMS service comes at a nominal fee of Rs100, which
shall be charged on a monthly basis. *
In order to avail of this facility all you need to do is to fill in
the form below and submit the details
 Customer ID
 First Name
 Last Name
 Mobile number
 City
Submit
The Sharekhan SMS
Alert service can be
accessed from:
 Hutch
 BSNL
 TouchTel
 Reliance
 Airtel
 Spice Mobile
 and several others!
Your Classic account now comes with the exclusive Sharekhan SMS Alert service. Get quality
trading calls and profitable investment ideas on your mobile phones.
In our continuous efforts to make investing easier, we have launched the Sharekhan SMS Alert
service. As part of this service our Chart Buster Calls and Stock Ideas shall be disseminated to
our on-line trading customers via mobile phones in the form of short messages.
 Immediate execution, hassle-free
DEPOSITORY SERVICES
Dematerialization and trading in the demat mode is the safer and faster alternative to the physical
existence of securities. Demat as a parallel solution offers freedom from delays, thefts, forgeries,
settlement risks and paper work. This system works through depository participants (DPs) who
offer demat services and the securities are held in the electronic form for the investor directly by
the Depository.
Sharekhan Depository Services offers dematerialization services to individual and corporate
investors. Sharekhan is a registered Depository Participant (DP) with National Securities
Depository Ltd. (NSDL). It has a team of professionals and the latest technological expertise
dedicated exclusively to our demat department, apart from a national network of franchisee,
making our services quick, convenient and efficient. At Sharekhan, the commitment is to
provide a complete demat solution which is simple, safe and secure.
COMMODITIES
 Trade in Derivatives – BSE, NSE, MCX, NCDEX
 Cutting-edge Analysis & Calculators for good returns
Customers are getting 20 times exposure in MCX & 10 times exposure in NCDEX depending on
commodity.
Sharekhan have sms facility where the customers are getting market information as well as calls
for buy/sell.
Customers are also getting live chat on Yahoo Messenger, Where the dealers/RM’s are always
available for help to provide for market information as well as buy/sell call.
IPO & MUTUAL FUNDS
 Online: Purchase, sale, redemption, STP or SIP
 Email & SMS updates
 Flexi SIP
 Mutual Fund Research reports
o Top Picks
o Industry Update
o Fund for volatile time
o What’s in – What’s out
Applying for a mutual fund through us is open to everybody, regardless of whether you are a
Sharekhan customer.
Customers have two choice through which you can invest in Mutual Fund.
A) On the main page of this micro-site and scheme snapshot page Sharekhan have provided with
a link to PDF version of application form which you just need to download, print and fill up
FUND
relevant details. Submit the duly filled copy with payment either to Nearest Sharekhan Branch
Or Mutual Fund Company.
B) Alternatively customers can call up customer service 1600-22-7500 and give their contact
detail where Sharekhan will arrange to mail you a hard copy of application of desired schemes
from the list offered by Sharekhan.
RESEARCH
 Top Picks Basket
o Stock Ideas from our Experts
 Stock SIP
o Systematic Investment in set stocks every month
 Mutual Fund SIP
o Systematic Investments every month
 Mutual Fund- Flexi SIP
o Systematic Investments with flexibility of Daily, Weekly or Monthly investments
PORTFOLIO MANAGEMENT AND STRUCTURED PRODUCTS
PRO - PRIME
 Bottom up stock selection
 Minimum investment Rupees Ten Lakhs and 6 Months Lock – in Period.
 In-depth, independent fundamental research
 High quality companies with relatively large capitalization
 Disciplined valuation approach applying multiple valuation measures
 Medium to long term vision, resulting in low portfolio turnover
 Fee Structure
o Asset Management Fee
• 2.5% per annum charged quarterly
o Performance Fee
• 20% share of profits only after 15% hurdle is crossed at the end of fiscal
year
PRO – TECH
 Minimum investment 5 Lakhs with Six months Lock – in Period.
 Uses technical analysis and derivatives to identify trading opportunities
o Nifty Thrifty
 Long Short strategies
 Focus on absolute returns
 Fee Structure
o Asset Management Fee
• Nil
o Performance Fee
• 20% profit sharing on booked profits on quarterly basis.
BENEFITS OF TRADING WITH SHAREKHAN
• Only Sharekhan offers the facility to trade at two major commodity exchanges of the
country:
1. Multi Commodity Exchange of India Ltd, Mumbai (MCX) and
2. National Commodity and Derivative Exchange, Mumbai (NCDEX).
• Sharekhan also equips you with world-class research, based on technical and fundamental
study of all major commodities.
• What’s more Sharekhan is in the process of launching several trading products and
strategies to help you trade in the commodity futures segment.
Sharekhan is a registered Stock Broker with the Bombay Stock Exchange and National Stock
Exchange to trade on behalf of clients. The screen-based trading is done on BOLT- BSE Online
Trading and NEAT- National Exchange Automated Trading, terminals. There are two types of
transactions executed on these terminals viz. intra-day and delivery based transactions. Intraday
transactions are those, in which the squaring up of deal is done on the same day, while in
delivery based transaction the squaring up is not done on the same day, but the stock is to be
traded on the basis of rolling settlement i.e. T+2. The Brokerage of Intraday transaction is 0.10%
single side, while brokerage on delivery based transactions is 0.50% on both side, i.e. while
purchasing as well as selling.
REASONS TO CHOOSE SHAREKHAN LIMITED
Experience
SSKI has more than eight decades of trust and credibility in the Indian stock market. In
the Asia Money broker's poll held recently, SSKI won the 'India's best broking house for 2004'
award. Ever since it launched Sharekhan as its retail broking division in February 2000, it has
been providing institutuonal-level research and broking services to individual invcestors.
Technology
With our online trading account you can buy and sell shares in an instant from any PC
with an internet connection. You will get access to our powerful online trading tools that will
help you take complete control over your investment in shares.
Accessibility
Sharekhan provides ADVICE, EDUCATION, TOOLS AND EXECUTION servies for
investors. These services are accessible through our centres across the country (Over 1200
locations in 400 cities) over the internet (through the website www.sharekhan.com) as well as
over the Voice Tool.
Knowledge
In a business where the right information at the right time can translate into direct profits,
you get access to a wide range of information on our content-rich portal, sharekhan. You will
also get a useful set of knowledge-based tools that will empower you to take informed decisions.
Convenience
You can call our Dial-N-Trade number to get investment advice and execute your
transactions. We have a dedicated call-centre to provide this service via a Toll Free Number
1800-22-7500 & 1800-22-7050 from anywhere in India.
Customer Service
Our customer service team will assist you for any help that you need relating to
transactions, billing, demat and other queries. Our customer service can be contracted via a toll-
free number, email or live chat on www.sharekhan.com.
Investment Advice
Sharekhan has dedicated research teams of more than 30 people for fundamental and
technical researchs. Our analysts constantly track the pulse of the market and provide timely
investment advice to you in the form of daily research emails, online chat, printed reports and
SMS on your mobile phone.
PRIMARY FINDINGS & ANALYSIS
DATA ANALYSIS & INTERPRETATION
1. GENDER RATIO
MALE FEMALE
219 81
GENDER RATIO
219
81
MALE
FEMALE
Interpretation:
From the given data we can say that both male & female has interest to invest their money
in stock market, but the no. of male traders is more.
2. AGE GROUP
PARTICULARS
NO OF
PERSONS
BELOW 30 89
31-45 123
46-60 60
ABOVE 60 28
89
123
60
28
0
20
40
60
80
100
120
140
BELOW 30 31-45 46-60 ABOVE 60
Interpretation:
From the above Data we can say that age group of 31-45 years is more in trading as 123
respondents out of 300 are of this age group.
3. EDUCATION
PARTICULARS
NO OF
PERSONS
UNDER
GRADUATE 87
GRADUATE 135
POST GRADUATE 78
EDUCATION
87
135
78
UNDER GRADUATE
GRADUATE
POST GRADUATE
Interpretation:
From the above data we can say that mostly graduate people are interested to invest in
stock market.
4. OCCUPATION
PARTICULARS
NO OF
PERSONS
PROFESSIONAL 27
BUSINESSMAN 143
WORKING IN PVT
FIRM 67
GOVT. EMPLOYEES 63
27
14367
63
PROFESSIONAL
BUSINESSMAN
WORKING IN PVT FIRM
GOVT. EMPLOYEES
Interpretation:
Mostly Business people like to invest in stock Market as we can see that 143 respondents
out of 300 are from business class.
5. INVESTMENT PREFRENCES
AVENUES
NO. OF
PERSONS
% OF
PERSONS
STOCK MARKET 192 64
BANK Fixed Deposits 235 78.33333
POST OFFICE SAVINGS
SCHEME 210 70
INSURANCE 189 63
MUTUAL FUND 170 56.66667
COMMODITY 205 68.33333
REAL ESTATE 148 49.33333
NO. OF PERSONS
192
235
210
189
170
205
148
0
50
100
150
200
250
STOCK
MARKET
POST
OFFICE
SAVINGS
MUTUAL
FUND
REAL
ESTATE
NO. OF PERSONS
% OF PERSONS
64
78.33333333
70
63
56.66666667
68.33333333
49.33333333
1
2
3
4
5
6
7
6. FACTORS PLAYING A CRUCIAL ROLE WHILE MAKING A DECISION TO
INVEST IN STOCK MARKET
PARTICULARS
NO OF
PERSONS RANK
RISK REDUCTION 45 4
LEAVERAGE
BENEFIT 41 5
ARBITRAGE
BENEFIT 54 3
SPECULATIVE
MOTIVE 72 2
INVESTMENT
PURPOSE 88 1
45 41 54 72 88
4 5 3 2 1
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
RISK
REDU
CTIO
N
LEAVERAG
E
BENEFIT
ARBITR
AG
E
BEN
EFIT
SPECU
LATIVE
M
O
TIVE
INVESTM
EN
T
PU
RPO
SE
RANK
NO OF PERSONS
Interpretation:
From the above Chart we can rank investment purpose as the first priority of an investor
as 88 respondents out of 300 have given first & foremost preference to the investment
purpose and last to leverage benefit.
7. DECISION FACTORS TO INVEST IN STOCK MARKET
FACTOR
PERCENTAG
E (%) RANK
INDEPENDENTLY 14.3 1
BROKER/AGENT'S ADVICE 11.6 5
NEWS CHANNEL 9.3 8
NEWS PAPER 8 9
INTERNET 11.3 6
ADVICE OF
FRIENDS/COLLEAGUS 12 2
ADVICE OF CA/TAX
CONSULTANTS 9.7 7
WELL KNOWN TOCK BROKING
HOUSES 12 2
BUSINESS MAGAZINES 11.8 4
14.3
11.6
9.3 8
11.3
12
9.7
12 11.8
1
5
8 9
6
2
7
2 4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
INDEPENDENTLY
NEWSCHANNEL
INTERNET
ADVICEOFCA/TAX
CONSULTANTS
BUSINESS
MAGAZINES
RANK
PERCENTAGE(%)
Interpretation:
From the above Chart we can rank independently as the first priority of an investor as
14.3% have given first & foremost preference to the Independent thought and last to
Newspaper.
8. STOCK EXCHANGE PREFERENCE
EXCHANGES
NO OF
PERSONS
BSE 133
NSE 81
NCDEX 45
MCX 41
NO OF PERSONS
133
81
45 41
0
20
40
60
80
100
120
140
BSE NSE NCDEX MCX
NO OF PERSONS
Interpretation:
From the above Chart it is very clear that most investor has to prefer to invest in BSE. It
has vital range of Script Traded in it.
9. MOST RELIABLE MEDIUM FOR TRADING IN STOCK MARKET
PARTICULARS
NO OF
PERSONS
STOCK
BROKING CO 113
FRANCHISES 56
BROKER 56
ONLINE 75
NO OF PERSONS
STOCK
,BROKING CO
113
,FRANCHISES
56
BROKER, 56
ONLINE, 75
Interpretation:
From the above data we can say that respondents are mainly brand oriented people as they
choose their medium as stock broking companies. Because it is safer then the other options.
AN ASSESSMENT OF THE INTERNSHIP
 I started hearing about the companies and shares in my 11th
standard, my teacher
explained me a lot about share market but as I was not so capable then to understand the
share market I never does trading of shares but slowly and gradually I developed interest
in share market and always wanted to try those learning’s in practical. Doing internship at
a Broking firm was a dream come true for me. I have learned a lot of thing under my
supervisor Mr. Jaipal who is Assistant manager of Jhandewalan Branch of Sharekhan
Limited. I learned how a customer is educated in classes by Sharekhan’s Team, gained
marketing skills by selling the products of Sharekhan through designing the pamphlets
and sticking them to big and busy markets also designing the questionnaire and getting
the questionnaires filled up by the prospects. I myself became a customer of Sharekhan
by getting my account opened up and learned how to trade in Equities, Derivatives,
Currencies, and Commodities. By reading the news and keeping an eye on the world
markets I learned to forecast the trend of Indian Share Market. I have learned to work as a
dedicated staff and always got an appreciation from my manager for being punctual and
having a zeal and enthusiasm of learning something.
 I was designated as trainee in Sharekhan, after getting the theoretical training about the
products and services of Sharekhan I worked as a staff and got the questionnaire filled up
from various fields and got a few new customers from those questionnaire for Sharekhan.
It is very important for a staff to get the customers into influence and educating him. I
was as a representative of Sharekhan Limited to those customers so each and every
information given to the customers needed to be true and updated. I also learned trading
under the Relationship Manager of Sharekhan and work of an RM. My main role in
Sharekhan was to research the movement of NIFTY, and educate the new customers
about the Share Market and giving them calls to buy and sell.
 Being a trader I have learned to take risk and invest by taking decisions about where to
invest. In future I would like to be a businessman and side by side a trader in Stock
market. Slowly and gradually everyone gains a lot of knowledge about the area in which
he is working so as I will and also I would like to see myself as a big trader like Rakesh
Jhunjhunwala.
 If we talk about the correlation between the Internship activities and Class room
knowledge. I would say I have applied a lot of class room learning in my internship.
Designing the questionnaire and pamphlet was taught to me in my Research and
Managerial Development classes which were very useful in designing them for
Sharekhan and getting the customers. The topics like Beta (β) and ROE learned in
Financial Management were highly useful in analysing the movements of a Companies
Share. The Macro Economics aspects and National Economic Planning’s learning’s gave
a sound reasoning for each and every economic and political decisions which effected the
movements in the foreign and domestic market. Working with the Relationship Manager
and Assistant manager developed a great amount of confidence in me and educating the
customers lead me use my communication skills to my full potential.
CONCLUSION
1. Stock market is attractive source to earn money and a million dollars trading takes place
in a day.
2. Every Brokerage firm depends solely on brokerage and profit booked by its customers.
3. The combination of good marketing and best product works the best in the Market.
4. Conducting the free trading sessions to educate the beginners is a huge opportunity for
the brokerage firms.
5. The Company is on Top because of its faster, smarter, better and reliable facilities.
6. The Predictions depends solely on External and Internal economic issues and
Government decisions, its is necessary for a trader to keep a eye on daily news.
7. Trading is considered the most risky investment and is give less importance in India.
8. People gets a loss because of wrong and faulty recommendations give by their brokers.
9. FII’s consider Indian market very attractive to Invest in.
10. The Employees of Sharekhan are very dedicated to their work and are ready to educate
their customers.
11. Trainee gets lots of exposure to the working of the firm and gets a lot of experience and
knowledge.
12. Online trading is trending world wide and so as in India, faster and reliable software for
online trading the appreciated.
RECOMMENDATIONS
• Every individual while filling up the Questionnaire enquired about the Brokerage
Structure, the brokerage of Sharekhan is relatively higher then its competitors. It should
reduce its brokerage in order to survive in tough competitions.
• According to Sharekhan’s executives only 81 % of Sharekhan’s Trading Calls (Intraday)
hits the target whereas 19 % fails. They should try to give more accurate
recommendations in order to attract more trading from customer’s side.
• Sharekhan should improve the Infrastructure of its offices.
• Free Trading Sessions to educate the customers (beginners) are conducted in Mumbai
only; they should be conducted in other Cities also.
• The Annual fees for Dmat account is 440 + Service Tax, which should either be reduced
or not charged as it is not charged in all other competitive firms.
ILLUSTRATION & ANNEXURE
The Questionnaire designed to get the customers for the Company and improving the services of
Sharekhan by knowing the best and worst part of the other mediums through which the
customers trade.
Sharekhan Limited.
Please spend a few moments in filling up this form ………..
Date:
Name: Phone:
Gender: D.O.B:
Please Tick Mark ( )✓ the appropriate option.
Do you invest in Stocks?
YES NO
Which segment do you invest in? Are you interested in Stock Market?
Equities Yes
Derivatives No
Currencies
Commodities
How do you invest in the above?
Broker
Brokerage Firm …………………
(Please Specify)
Bank …………………………..
Others ………………………….
Are you satisfied with the services?
Yes No
Please give the positive point of the Please give us the reason for your
Service available to you …………. Dissatisfaction ………………….
………………………………... ……………………………........
………………………………... ………………………………...
Thank you for participating in our research; we appreciate the time and
effort you have taken to help us.
Comparison Sheet Designed in order to differentiate between the different broking firms on basis
of many aspects. The sheet contains the data which has been collected by visiting various offices
and contacting the sales executives personally.
COMPARISON SHEET
Company
Name
Account
opening
charges
Margin
Money
Brokerage Annual
Maintenance
charges
Softwares
(for PC’s &
Mobiles)
Services
Angel
Broking
Rs.390 Rs.3000 Intraday:
0.05% or 6
paise per
share.
Delivery:
0.5% or 30
paise per
share.
Rs.300 Angel Diet,
Angel Trade,
Angel Lite
(For Mobile),
and
Angel Swift
(For Mobile).
Single screen
market watch
for multiple
exchanges,
Real time
rates,
Flash news
and Intraday
Calls,
E Broking
and Back
office
software
training,
Daily, weekly
and special
research
reports,
Investment
advisory
services, and
Relationship
Managers
services.
HDFC
Securities
Rs.799 NIL Intraday:
0.10% or
Rs.25.
Delivery:
0.50% or
Rs.25.
Intramargin:
0.05% or
Rs.25.
Rs.825 Application
for Mobile
trading.
Intramargin
Facility in
which
customer
pays only
30% of
amount
traded and 70
% is paid by
HDFC.
ICICI
Direct
Rs.975 NIL Intraday:
0.05 %
Delivery:
0.55 %.
Rs.500/450
(paper/email
statements).
Not
Available.
Through
MarginPLUS
you can do an
intra-
settlement
trading upto
25 times your
available
funds,
E Market,
Watch Track
stock market
with live
streaming
quotes of
stocks /
contracts of
your choice.
India Rs.900 Not Intraday: Life time free. Power
Bulls Require
d.
0.05%
Delivery:
0.25%.
Indiabulls.
India
Infoline
Rs.750 Intraday:
5 paisa per
share
Delivery:
50 paisa per
share.
Life Time
Free.
Trade
Terminal.
Kotak
Securities
Rs.750 Nill Intraday:
6 Paisa per
share
Delivery:
59 Paisa per
share.
Rs.50 KEAT Pro
X,
Mobile Stock
Trader
(Mobile).
Religare Rs.499 Intraday:
3 Paisa per
Share
Delivery:
30 Paisa per
Share.
Rs.300/480
(email/paper
statements).
Fast Trade.
SMC Rs.499 Intraday:
3 Paisa per
share
Delivery:
30 Paisa per
share.
Life time free. SMC
PRIVILEGE,
SMC
Mobitrade
(Mobile).
Unicon Rs.300 Rs.700 Intraday:
0.03 %
Delivery:
0.30 %
Rs.250 Unicon
Swift.
Pamphlet designed for marketing the product of Sharekhan Limited.
Now get your Demat and Trading Account @
Rs. 0
No Annual maintenance charge for 1st
year.
Online trading, mobile trading, trading tips
from experts and much more.
*T&C Apply
Contact:-
Chandra Kant – 9999772554
BIBLIOGRAPHY
News Paper:-
Economic Times
Sharekhan Value line Magazine.
Brochure, Pamphlets and Power Points provided by:-
Sharekhan.
Websites:-
www.google.co.in
www.dailymarkets.com
www.moneymorning.com
www.currentgk.com
www.nseindia.com
www.bseindia.com
www.mcxindia.com
www.indiaranker.com
www.sharekhan.com
www.angelbroking.com
www.hdfcsec.com
www.icicidirect.com
www.indiabulls.com
www.indiainfoline.com
www.kotaksecurities.com
www.religaresecurities.com
www.smcindiaonline.com
www.unicon.in
For any information or clarification contact:-
Chandra Kant Jaisansaria
Phone number: +919999772554
Email id: ckbansal23@yahoo.in

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Internship Report

  • 1. THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT DELHI A REPORT ON “UNDERSTANDING THE WORK STRUCTURE OF A BROKING FIRM” AT SHAREKHAN LIMITED, DELHI A report submitted in partial fulfillment of the requirement for the award of the degree of Master of Business Administration By Chandra Kant Jaisansaria Batch FALL 11 – 13 Section FA3 ID: D1113FWIIPMPGPC10100 (DEL-4-DA-1147) Internship Start Date: 11th June 2012 Internship End Date: 10th August 2012
  • 2. PREFACE Today is the age of Globalisation, each and every country gets affected by its neighbor countries. Time has become very precious for all of us; in fact today time is money. I always utilized my time in understanding the Share Market. The very purpose of my Internship at Sharekhan Limited is to understand how the Trading is done in Equities, Currencies, Commodities, and Mutual Funds and how does a brokerage firm becomes a crucial medium to trade in these things. The Stock market has become very important factor for every economy as it brings Investment and Income in the Country and also Foreign Exchange. The Great Leaders in share market like Rakesh Jhunjhunwala are being followed by every trader, when he buys the shares of any company every one bids for the shares of that company the share price of that company touches the sky. Stock market is like mirror which reflects the affect of various economic and political decisions on prices of various commodities. I always wanted to learn how to predict the Share market and how does a brokerage firm predicts the market and prices of various commodities and currencies and on what basis they give these predictions? There is a very well know saying “The loss in Share Market for beginners is due to high brokerage not the Prices of Shares”. I have also tried to understand the products and services provided by various brokerage firms on the basis of which they are surviving in the tough competition. By investing in Share market I have learned the real meaning of taking risk, profits and losses.
  • 3. ACKNOWLEDGEMENT I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I am highly indebted to Mr. Jaipal Singh for his guidance and constant supervision as well as for providing necessary information regarding the project & also for his support in completing the project. I would like to express my gratitude towards my parents & each and every member of Sharekhan Limited for their kind co-operation and encouragement which help me in completion of this project. I would like to express my special gratitude and thanks to industry persons for giving me such attention and time. My thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me out with their abilities.
  • 4. DECLARATION I Chandra Kant Jaisansaria studying in IIPM Delhi FA3 2011-13 College hereby declare that this project titled “Understanding the work structure of a broking firm” used by IIPM has been compiled by me in partial fulfillment for the award for the degree in Master of business Administration”. I further declare that this project has not been submitted earlier to any other university for the award of any degree and also will not be used for any other purpose either fully or partially.
  • 5. Table of Contents S.no Contents Page.no. 1. Executive Summary 2. Introduction 3. Research objectives and methodology 4. Sector Overview 5. Company Details i) History ii) Corporate Structure of Sharekhan iii) Products and Services 6. Internship Activities 7. Assessment of the Internship 8. Conclusion 9. Recommendations 10. Illustrations & Annexure 11. Bibliography
  • 6. Executive Summary The objective of this project report is to understand and analyze the “The work structure of brokerage firm and products and services provided by them” with special reference to Sharekhan Limited - New Delhi. For the purpose of this study, I took training and learned how to trade in Shares, Currencies, and Commodities. I also learned about the various products and services provided by the firm and its marketing strategies. I have met with many customers and the executives of other brokerage firms to compare the profits earned by the brokerage firms and the goodwill earned by them. I also prepared a questionnaire to market the products of Sharekhan Limited and a Comparison sheet showing the difference between the brokerage firms on basis of various aspects. Relevant secondary data was collected from various sources like internet, news papers and from the supervisor. Today Sharekhan Limited is the number one brokerage firm of India. The very aim of the firm is to educate and empower the individual investor to make better investment decisions, to provide the customers quality advices, innovative products and superior services. The firm provides all necessary materials to the customers which educated them and inform them about all the reasons for ups and downs in the Stock Market.
  • 7. INTRODUCTION Stock exchanges to some extent play an important role as indicators, reflecting the performance of the country’s economic state of health. Stock market is a place where securities are bought and sold. It is exposed to a high degree of volatility, prices fluctuate within minutes and are determined by the demand and supply of stocks at a given time. Stock brokers are the ones who buys and sells securities on behalf of individuals and institutions for some commission. The Securities and Exchange Board of India (SEBI) is the authorized body, which regulates the operations of stock exchanges, banks and other financial institutions. The past performances in the capital markets especially the securities scam by Hasrshad Mehta has led to tightening of the operations by SEBI. In addition the international trading and investment exposure has made it imperative to better operational efficiency. With the view to improve, discipline and bring greater transparency in this sector, constant efforts are being made and to a certain extent improvements have been made.
  • 8. RESEARCH OBJECTIVES AND METHODOLOGY Objective The Primary objective of this project report is to understand and analyze the “The work structure of brokerage firm” and Secondary objective is to Understand the products and services provided by them” with special reference to Sharekhan Limited - New Delhi. This report uses the concepts evolved during the training. This report tries to address the following: 1. The Importance of a Broking firm in the Stock Market. 2. The Importance of educating the customers. 3. The Competition between broking firms is fought on the basis of the Products and Services and Facilities provided by them. Methodology The research to be followed is a step by step process. This makes the entire research process systematic as well as easy to handle in the right direction. The study would contain both exploratory research as well as conclusive research. The following steps will be a part of most formal research. Data collection methods: For data collection, we have to identify and select which type of data is to research. At this stage; we have to organize a field survey to collect the data. One of the important tools for conducting market research is the availability of necessary and useful data.
  • 9. Information Sources: Primary sources - Primary data will give more prominent picture about modern Facilities of the broking firms We are considering various sources to collect the primary data like:- • Sales Executives • End users (Customers). Secondary Sources - Data collected from the following sources • Websites of Various broking Firms • Sharekhan’s Magazine • Newspaper. Data Collection tools: Data collection tools are Questionnaire and observations.
  • 10. SECTOR OVERVIEW Stock Market A Stock market is a public entity for the trading of company stock and derivatives at an agreed price. The size of World stock market was estimated at about $59.12 trillion in April 2011 and the total world derivative market has been estimated at about $600 trillion on the same day. Indian Stock Market: There are 23 stock exchanges in India but the major ones are – 1. NSE (National Stock Exchange) The National Stock Exchange (NSE) is India's leading stock exchange covering various cities and towns across the country. NSE was set up by leading institutions to provide a modern, fully automated screen-based trading system with national reach. NSE was promoted by leading Financial Institutions at the behest of the Government of India and was incorporated in November 1992 as a tax-paying company unlike other stock exchanges in the country. The Exchange has brought about unparalleled transparency, speed & efficiency, safety and market integrity. It has set up facilities that serve as a model for the securities industry in terms of systems, practices and procedures. NSE has played a catalytic role in reforming the Indian securities market in terms of microstructure, market practices and trading volumes. The market today uses state-of-art
  • 11. information technology to provide an efficient and transparent trading, clearing and settlement mechanism, and has witnessed several innovations in products & services viz. demutualisation of stock exchange governance, screen based trading, compression of settlement cycles, dematerialisation and electronic transfer of securities, securities lending and borrowing, professionalisation of trading members, fine-tuned risk management systems, emergence of clearing corporations to assume counterparty risks, market of debt and derivative instruments and intensive use of information technology. 2. BSE (Bombay Stock Exchange) Established in 1875, BSE Ltd. (formerly known as Bombay Stock Exchange Ltd.), is Asia’s first Stock Exchange and one of India’s leading exchange groups. Over the past 137 years, BSE has facilitated the growth of the Indian corporate sector by providing it an efficient capital-raising platform. Popularly known as BSE, the bourse was established as “"The Native Share & Stock Brokers' Association" in 1875. BSE is a corporatized and demutualised entity, with a broad shareholder-base which includes two leading global exchanges, Deutsche Bourse and Singapore Exchange as strategic partners. BSE provides an efficient and transparent market for trading in equity, debt instruments, derivatives, mutual funds. It also has a platform for trading in equities of small-and-medium enterprises (SME). Around 5000 companies are listed on BSE making it world's No. 1 exchange in terms of listed members. The companies listed on BSE Ltd command a total market capitalization of USD Trillion 1.06 as of May 15, 2012. BSE Ltd is world's fifth most active exchange in terms of number of transactions handled through its electronic trading system. It is also one of the world’s leading exchanges (5th largest in May 2012) for Index options trading (Source: World Federation of Exchanges).
  • 12. BSE also provides a host of other services to capital market participants including risk management, clearing, settlement, market data services and education. It has a global reach with customers around the world and a nation-wide presence. BSE systems and processes are designed to safeguard market integrity, drive the growth of the Indian capital market and stimulate innovation and competition across all market segments. BSE is the first exchange in India and second in the world to obtain an ISO 9001:2000 certification. It is also the first Exchange in the country and second in the world to receive Information Security Management System Standard BS 7799-2-2002 certification for its On-Line trading System (BOLT). It operates one of the most respected capital market educational institutes in the country (the BSE Institute Ltd.). BSE also provides depository services through its Central Depository Services Ltd. (CDSL) arm. BSE’s popular equity index - the SENSEX - is India's most widely tracked stock market benchmark index. It is traded internationally on the EUREX as well as leading exchanges of the BRCS nations (Brazil, Russia, China and South Africa). Commodity Market Commodity markets are markets where raw or primary products are exchanged. These raw commodities are traded on regulated commodities exchanges, in which they are bought and sold in standardized contracts. The trading of commodities consists of direct physical trading and derivatives trading. Exchange traded commodities have seen an upturn in the volume of trading since the start of the decade. This was largely a result of the growing attraction of commodities as an asset class and a proliferation of investment options which has made it easier to access this market. The global volume of commodities contracts traded on exchanges increased by a fifth in 2010, and a half since 2008, to around 2.5 billion million contracts. During the three years up to the end of 2010, global physical exports of commodities fell by 2%, while the outstanding value of
  • 13. OTC commodities derivatives declined by two-thirds as investors reduced risk following a five- fold increase in value outstanding in the previous three years. Trading on exchanges in China and India has gained in importance in recent years due to their emergence as significant commodities consumers and producers. China accounted for more than 60% of exchange-traded commodities in 2009, up on its 40% share in the previous year. Commodity assets under management more than doubled between 2008 and 2010 to nearly $380bn. Inflows into the sector totalled over $60bn in 2010, the second highest year on record, down from the record $72bn allocated to commodities funds in the previous year. The bulk of funds went into precious metals and energy products. The growth in prices of many commodities in 2010 contributed to the increase in the value of commodities funds under management. There are mainly 5 commodities exchanges in India – NSEL (National Spot Exchange Limited) ICEL (Indian Commodity Exchange Limited) MCX (Multi Commodity Exchange limited) NMCEL (National Multi Commodity Exchange Limited) BOOE (Bhatinda Om & Oil Exchange Limited). MCX is the Largest Commodities Exchange in India. Headquartered in Mumbai, Multi Commodity Exchange of India Ltd (MCX) is a state-of-the-art electronic commodity futures exchange. The demutualised Exchange has permanent recognition from the Government of India to facilitate online trading, and clearing and settlement operations for commodity futures across the country. Having started operations in November 2003, today, MCX holds a market share of over 85%* (as on March 31, 2012 MCX had a market share of 86%) of the Indian commodity futures market. The Exchange has more than 2,170 registered members operating through over 3,46,000 including CTCL trading terminals spread over 1,577 cities and towns across India. MCX was the third largest^ commodity futures exchange in the world, in terms of the number of contracts traded in CY2011
  • 14. MCX offers more than 40 commodities across various segments such as bullion, ferrous and non-ferrous metals, energy, and a number of agri-commodities on its platform. The Exchange introduces standardised commodity futures contracts on its platform. These contracts in futures exchanges provide an anonymous trading environment for ideal price discovery. The Exchange is the world's largest exchange# in Silver and Gold, second largest# in Natural Gas and the third largest# in Crude Oil with respect to the number of futures contracts traded. MCX has been certified to three ISO standards including ISO 9001:2008 Quality Management System standard, ISO 14001:2004 Environmental Management System standard and ISO/IEC 27001:2005 Information Security Management System standard. The Exchange’s platform enables anonymous trades, leading to efficient price discovery. Moreover, for globally-traded commodities, MCX’s platform enables domestic participants to trade in Indian currency. The Exchange strives to be at the forefront of developments in the commodities futures industry. MCX was the first exchange in India to initiate evening sessions to synchronise with the trading hours of global exchanges in London, New York and other major international markets. It was the first exchange in India to offer futures trading in steel, crude oil, and almond. In June 2005, MCX launched MCXCOMDEX, India’s first real time composite commodity futures index, which provides our members with valuable information regarding market movements in the key commodities, as determined by physical market size in India, which are actively traded on our Exchange. We have introduced several other indices, including MCXAgri (agricultural commodities index), MCXEnergy (energy commodities index) and MCXMetal (metal commodities index). We also have three rain indices, namely RAINDEXMUM (Mumbai), RAINDEXIDR (Indore), and RAINDEXJAI (Jaipur) which track the progress of monsoon rains in their respective geographic locations. In December 2009, we launched EFP transactions for the first time in India, which enables parties with futures positions to swap their positions in the physical markets and vice versa. MCX has forged strategic alliances with various national and international trade bodies / associations / organisations, which we believe enables us to grow our business and expand our
  • 15. market presence. Among international alliances, we have formed strategic alliances with a number of exchanges such as the London Metal Exchange, the New York Mercantile Exchange, the LIFFE Administration and Management (under renewal), the Baltic Exchange Limited, Shanghai Futures Exchange and Taiwan Futures Exchange.
  • 16. List of Top 10 Brokerage Firms in India Rank Name of Firm 01 Sharekhan 02 ICICI Direct 03 Angel Broking 04 India Infoline 05 IndiaBulls Securities 06 SMC 07 Realigare Securities 08 HDFC Securities 09 Unicon 10 Kotak Securities
  • 17. COMPANY DETAILS COMPANY HISTORY Sharekhan is one of the leading retail brokerage of SSKI Group which was running sucessfully since 1922 in the country. It is the retail broking arm of the Mumbai-based SSKI Group, which has over eight decades of experience in the stock broking business. Sharekhan offers its customers a wide range of equity related services including trade execution on BSE, NSE, Derivatives, depository services, online trading, investment advice etc. The firm’s online trading and investment site - www.sharekhan.com - was launched on Feb 8, 2000. The site gives access to superior content and transaction facility to retail customers across the country. Known for its jargon-free, investor friendly language and high quality research, the site has a registered base of over one lakh customers. The number of trading members currently stands at over 10 Lacs. While online trading currently accounts for just over 2 per cent of the daily trading in stocks in India, Sharekhan alone accounts for 32 per cent of the volumes traded online. The content-rich and research oriented portal has stood out among its contemporaries because of its steadfast dedication to offering customers best-of-breed technology and superior market information. The objective has been to let customers make informed decisions and to simplify the process of investing in stocks. On April 17, 2002 Sharekhan launched Speed Trade, a net-based executable application that emulates the broker terminals along with host of other information relevant to the Day
  • 18. Traders. This was for the first time that a net-based trading station of this caliber was offered to the traders. In the last six months SpeedTrade has become a de facto standard for the Day Trading community over the net. Sharekhan’s ground network includes over 1200 outlets in 400 cities in India, of which 32 are fully-owned branches. Sharekhan has always believed in investing in technology to build its business. The company has used some of the best-known names in the IT industry, like Sun Microsystems, Oracle, Microsoft, Cambridge Technologies, Nexgenix, Vignette, Verisign Financial Technologies India Ltd, Spider Software Pvt Ltd. to build its trading engine and content. The Morakhiya family holds a majority stake in the company. HSBC, Intel & Carlyle are the other investors. With a legacy of more than 80 years in the stock markets, the SSKI group ventured into institutional broking and corporate finance 18 years ago. Presently SSKI is one of the leading players in institutional broking and corporate finance activities. SSKI holds a sizeable portion of the market in each of these segments. SSKI’s institutional broking arm accounts for 7% of the market for Foreign Institutional portfolio investment and 5% of all Domestic Institutional portfolio investment in the country. It has 60 institutional clients spread over India, Far East, UK and US. Foreign Institutional Investors generate about 65% of the organization’s revenue, with a daily turnover of over US$ 2 million. The Corporate Finance section has a list of very prestigious clients and has many ‘firsts’ to its credit, in terms of the size of deal, sector tapped etc. The group has placed over US$ 1 billion in private equity deals. Some of the clients include BPL Cellular Holding, Gujarat Pipavav, Essar, Hutchison, Planetasia, and Shopper’s Stop.
  • 19. ABOUT THE COMPANY SHAREKHAN LIMITED Sharekhan, the retail arm of the SSKI (Shrepal Sewaklal Kantilal Ishwarlal) Group offers world- class facilities for buying and selling shares on BSE and NSE, demat services, derivatives (F&O) and most importantly investment advice tempered by 85 years of research and broking experience. A research and analysis team is constantly working to track performance and trends. That’s why Sharekhan has the trading products, which are having one of the highest success rates in the industry. You can avail of all its services at any of their 1200 outlets in 400 cities, of which 32 are fully-owned branches or through internet using their real time online trading terminals. A part from Sharekhan, the SSKI Group also comprises of Institutional Broking and Corporate Finance. The Institutional Broking division caters to domestic and foreign institutional investors, while the Corporate Finance Division focuses on niche areas such as infrastructure, telecom and media. SSKI has been voted as the Top Domestic Brokerage House in the research category, twice by Euromoney survey and four times by Asiamoney survey. SSKI has been voted the best domestic brokerage in India by Asiamoney Polls’ 2004. Also SSKI is being rated as No. 1 Financial Researcher by Business Today, in the Survey conducted on Lead Managers of all the Mutual Funds. Basically, the company is a market leader in providing brokering services and has a high turnover in it which makes it No.1 in the market. The main difference is the services that they provide to the investors. The customer is managed with a friendly corporate culture to give him a more benefited investment idea and motivate him whenever he needs. The company is providing as many tips to the clients (pre-market, online and post-market) for more and more trading ideas and the manager helps each client to concentrate on a few scripts so that he can manage the profit/loss.
  • 20. In future, Sharekhan is planning to enter in Mutual funds, Insurance sector and banking sector to expand beyond the market currently covered by it. And it has started MF (Mutual Funds) on priority basis but wants to grow in it. To sum up, Sharekhan brings a user- friendly trading facility, coupled with a wealth of content that will help customers stalk the right shares. VISION To empower the investor with quality advice and superior service to help him take better investment decisions. We believe that our growth depends on client satisfaction. For Sharekhan customer education is a core agenda. They provide:-  Seminars/ Workshops - First Step Seminars for new investors - Portfolio clinics for HNIs
  • 21. - Seminars for traders on various trading strategies - Seminars on Equity investment strategies. MISSION STATEMENT o To provide the best customer service and product innovation tuned to diverse needs of clientele o Continuous up-gradation with changing technology, while maintaining human values o Respond to progressive globalization and achieving international standard. o Efficiency and effectiveness built on ethical practices. CORE VALUE  Customer satisfaction through  Providing quality service effectively and efficiently
  • 22.  “Smile, it enhances your face value ” is a service quality stressed on  Periodic customer service Audits  Maximization of stakeholder value  Success through Teamwork ,integrity and People SEVEN (7) - S MODEL STRUCTURE: Share khan is flexible in terms of making temporary structural changes to cope up with specific strategic tasks without any hassles. If need arises, the top management can assign the role to any of its employees which it considers capable and skillful. STRATEGY: Share khan believes not only in developing the strategies but also in its successful execution. Super- ordinate Goals goals Style Systems Structure Strategy Skills Staff
  • 23. SYSTEMS: This constitutes of all the training and development systems, estimating budgets and the accounting system of Share khan. STYLE: Style refers to all the symbolic actions undertaken by top managers of Share khan and its influence on the subordinates. STAFF: Share khan values its employees as its assets and therefore carefully trains and motivates them by giving them incentives at regular intervals. Talented employees are assigned as mentors and given real responsibility and moved into higher positions. SKILLS: The term skills refer to those activities organizations do best and for which they are known. Share khan is known for its timely advice (suggestions/tips), which it caters to its customers and it boasts of 70-90% strike rates in booking recommendations. SUPERORDINATE GOALS: This refers to guiding concepts, values and aspirations that unite an organization in some common purpose. It provides the customers the best service as it believes in customer satisfaction and retention. COMPANY AT A GLANCE NAME : S. S. KANTILAL ISHWARLAL SECURITEIS PVT. LTD. HEAD OFFICE : SHAREKHAN LTD. A – 206, PHOENIH HOUSE, PHOENIH MILL COPUND, SENAPATI, BAPTA MARG, LOWER PAREL, MUMBAI – 400013
  • 24. PH NO : 1800 - 22 7500, 3970 75 00 E-MAIL : shrinivasb@branch.sharekhan.com WEB SITE : www.sharekhan.com CORPORATE STRUCTURE SSKI Group - Corporate Structure Owns 50.5% of SSKI Securities Pvt. Ltd. Morakhia Family & Associates Owns 56% of SSKI Investor Services Pvt. Ltd. Retail broking arm of the group Shareholding pattern 56% Morakhia family (promoters) 18.5% HSBC Private Equity Management, Mauritius 18.5% First Carlyle Ventures, Mauritius 7% Intel Pacific Inc. SSKI Corporate Finance Pvt. Ltd. Investment Banking arm of the group Shareholding pattern 50.5% SSKI Securities Pvt. Ltd. 49.5 % Morakhia family
  • 25. SHAREKHAN’S POSTS HIERARCHY Director ↓ Online Bussiness Head ↓ AVP ↓ Terrirory Manager ↓ Assistant Manager ↓ Sale Manager ↓ Trainee
  • 26. PRODUCTS You Can Invest through: Online Trading: First Step | Classic | Fast Trade Desktop Terminal: TradeTiger Phone: Dial-n-Trade ShareShops First Step is an account for beginners where the customer can start investing with just Rs.5000 per month. Classic Account  A/C Opening Charges (* see Charge Structure)  For 1st Year Demat A/C is Free, On 2nd Year AMC charge is applicable.  Exposure :- 10 Times for Intraday (On Margin Money) and 4 to 6.7 times for 5 days (On Margin Money).  Tie up with 7 banks through which one can transfer or withdraw his fund online. Which are as follows:- 1. HDFC Bank
  • 27. 2. IDBI Bank 3. Axis Bank 4. OBC Bank 5. CITY Bank 6. Indusind Bank 7. Union Bank of India 8. State Bank of India 9. ICICI Bank 10. YES Bank 11. Bank of India 12. DEUTSCHE Bank and 13. Federal Bank Any one who have A/C either of above banks they can use this facility. Otherwise one has to make fund transfer or withdraw by cheque. This account enables you to buy and sell shares through our website. You get features like a) Streaming quotes (using the applet based system). b) Multiple watch lists. c) Integrated Banking, demat and digital contracts. d) Instant credit and transfer. e) Real-time portfolio tracking with price alert and, of course, the assurance of secure transactions. f) DP to Margin Facility. g) Settlement within T + 2 days. h) Online IPO/Mutual Fund Application.
  • 28. i) Research Reports. j) After hour order placement. *CHARGE STRUCTURE Structrue for Post Paid - Account Individuals: - Charge Classic Account Account Opening Brokerage Rs. 750*/- with 5000 margin Intra-day-0.10 % & Delivery-0 .50 % (*750 is Adjuested as brokegare for 6 month) Monthly Commitment Rs. NIL Second Slab Brokerage Rs.15000 as margin money & AC opening free 0.05% for Intra Day & 0.25% for Delivery Third Slab Brokeragae Rs.25000 as margin money & A/C opening free 0.05% for Intra Day & 0.25% for Delivery HOW TO USE: By entering the Login ID and Browsing Password you can login into your CLASSIC A/C.
  • 29.
  • 30. Fast Trade Account It is an interface for speedy trade that enables you to invest effortlessly. Online trading account for investing in Equities and Derivatives via sharekhan.com. Integration of Online trading + Bank + Demat account. Instant cash transfer facility against purchase & sale of shares. Make IPO booking. You get Instant order and trade confirmations by e-mail. Streaming Quotes. Personalised Market Scan with your own customized stock ticker! Single screen interface for cash and derivatives. Your very own Portfolio Tracker! Trade Tiger  One time account opening charge is Rs.1000  Minimum Margin Money Required is Rs.5000  1st year no demat charges but applicable from 2nd year which is Rs.400 + Service Tax.  Exposure allowed is 4 times on margin available in account.  Settlement within T + 2 days.  Account for Active Traders  Streaming quotes from NSE, BSE, MCX & NCDEX  Single Screen for Cash, Derivatives & Commodities trading  Customize market watches by Scrips or Sectors  Instant order/trade confirmations  Technical tools: Moving Average, RSI or ROC  Multiple Charting  Trade Reports, Turnover Reports, Net Position
  • 31.  Hot keys similar to broakers terminal  Online IPO/Mutual Fund Application  Alerts and Reminders  Back-up facility to place trades on Direct Phone lines  Research Reports BENEFITS of Trade Tiger:  Trading with exposure  DP to margin facility  Short-selling, BTST  Instant credit against sale  After-hour order placement  Back-up for Classic & Dial-n-trade. The Documents required to get any of the above accounts opened up are:- 1. Passport Size Photos – 02. 2. PAN Card (Mandatory). 3. Sign Proof (PAN Card, Driving Licence, and Passport) / banker verification if signature in PAN Card and Bank account are different. 4. Identity Proof (PAN Card, Driving Licence and Voter ID). 5. Address Proof (Driving Licence, Passport, Voter ID, If Public undertaking bank (Latest Passbook Photocopy + 3 Months Bank Statement), If Private bank (3 Months Bank Statement + 1 cancelled cheque)). 6. Income Proof (Salary Slip/Form 16, Income Tax Return or Acknowledgement slip of ITR, 6 Months Bank Statement). 7. Margin Money Cheque. 8. Account Opening Charge Cheque. (The above documents should be self attested and stamped by Sharekhan Limited.)
  • 32. Brokerage structure for a Prepaid Scheme which is generally for a frequent and big trader:- PREPAID SCHEME Scheme Name Period Brokerage slab in Cash F&O Months Trading Delivery Future s Options % Min (paisa) % Min (paisa) % Min (paisa) % AMC 2000 - Subscribe 12 0.07 5 0.4 10 0.07 1 1.50% or Rs. 80 per lot, whichever is higher AMC 6000 - Subscribe 12 0.05 5 0.25 5 0.05 1 1.00% or Rs. 70 per lot, whichever is higher AMC 10000- Subscribe 12 0.05 4 0.22 4 0.05 1 1.00% or Rs. 60 per lot, whichever is higher AMC 18000 - Subscribe 12 0.04 4 0.2 4 0.04 1 1.00% or Rs. 50 per lot,
  • 33. whichever is higher AMC 30000 - Subscribe 12 0.03 3 0.18 3 0.02 1 0.50% or Rs. 40 per lot, whichever is higher AMC 60000 - Subscribe 12 0.02 2 0.15 2 0.02 1 0.50% or Rs. 30 per lot, whichever is higher AMC 100000 - Subscribe 12 0.02 2 0.1 2 0.02 1 0.50% or Rs. 25 per lot, whichever is higher DIAL AND TRADE ⇒ Trade in Equity, currencies and commodities by using your phone! Free with your Sharekhan Classic Account, the Dial-n-Trade service enables you to place orders for buying and selling shares, currencies and commodities through your telephone. All you have to do is dial any one of our two dedicated numbers (18002707050, 1800227050, 1800227004 or 30307600), enter your Phone Id and TPIN number (which is provided at the time of opening your account) and on authentication you'll be directed to a telebroker who will place an order for you. ⇒ Features of Dial-n-Trade that enable you to trade effortlessly
  • 34. Dedicated numbers for placing your orders with your cell phone or landline. Toll free number. For people with difficulty in accessing the toll-free number, we also have a Paid number. Automatic funds transfer with phone banking (for Citibank and HDFC bank customers) Simple and Secure Interactive Voice Response based system for authentication. No waiting time. Enter your TPIN to be transferred to our telebrokers. You also get the trusted, professional advice of our telebrokers. After hours order placement facility between 8.00 am and 9.30 am. Share Shop One can also trade by personally visiting any of the Sharekhan’s Shop located in 400 cities. This kind of trade is more often called as offline trade. SERVICES STOCK IDEAS Stock Ideas is aimed at Sharekhan's trading clients. It presents our best stock picks in today's market. We categorize these companies into six clusters to help you identify the stocks that fit your time horizons and return objectives the best. Each cluster represents a certain profile in terms of business fundamentals as well as the kind of returns you can expect of it over a certain time horizon. STOCK CLUSTER We categorize all the scrips that are under coverage into six clusters. Each cluster represents a certain profile in terms of business fundamentals as well as the kind of returns you can expect over a certain time horizons and return objectives best.
  • 35. ⇒ EVERGREEN Dominant players with strong brands, robust management credentials, supernormal shareholder returns. Will steadily compound 18-20% per year for next five to ten years. ⇒ APPLEEGREN Potentially steady compounders, but five to ten years graph bit unclear. Could gallop at 25-30 per year over the next two to three years. ⇒ EMERGING STAR Young companies likely to rule chosen niches. Even better, the niches could balloon into full-blow markets. Potentially ten-baggers if you’re patient. ⇒ UGLY DUCKLING Trading below fair value or at huge discount to peer group. But somtehing’s cooking. Could double in two to three years time. ⇒ VULTURE’S PICK Companies with valueable assets at throwaway prices.Buy & await predators. Stratlingly high returns possible. ⇒ CANNONBALL Season’s favourites. Typically fast gainers in rising markets,could return 30-50% within six months. Get in, cash in, get out.
  • 36. EQUITIES & DERIVATIVES  Trade online: NSE, BSE  Online IPO Application Online IPO (Initial Public Offering) is a new service started by Sharekhan for providing the application form of any company’s issues of shares just like the TCS issue can be subscribed by filling an online form to reduce the paper work and the fund transfer facility is also provided to the clients for transferring the funds online. It is given on its web-site for helping the clients who are not able to collect the forms manually and the speed of filling and reducing the risk of misplacing of forms, not reaching in time, etc.
  • 37. Sharekhan gives you the facility to fill up the IPO without giving any physical documents and signatory.  SMS Alerts Our SMS service comes at a nominal fee of Rs100, which shall be charged on a monthly basis. * In order to avail of this facility all you need to do is to fill in the form below and submit the details  Customer ID  First Name  Last Name  Mobile number  City Submit The Sharekhan SMS Alert service can be accessed from:  Hutch  BSNL  TouchTel  Reliance  Airtel  Spice Mobile  and several others!
  • 38. Your Classic account now comes with the exclusive Sharekhan SMS Alert service. Get quality trading calls and profitable investment ideas on your mobile phones. In our continuous efforts to make investing easier, we have launched the Sharekhan SMS Alert service. As part of this service our Chart Buster Calls and Stock Ideas shall be disseminated to our on-line trading customers via mobile phones in the form of short messages.  Immediate execution, hassle-free DEPOSITORY SERVICES Dematerialization and trading in the demat mode is the safer and faster alternative to the physical existence of securities. Demat as a parallel solution offers freedom from delays, thefts, forgeries, settlement risks and paper work. This system works through depository participants (DPs) who offer demat services and the securities are held in the electronic form for the investor directly by the Depository.
  • 39. Sharekhan Depository Services offers dematerialization services to individual and corporate investors. Sharekhan is a registered Depository Participant (DP) with National Securities Depository Ltd. (NSDL). It has a team of professionals and the latest technological expertise dedicated exclusively to our demat department, apart from a national network of franchisee, making our services quick, convenient and efficient. At Sharekhan, the commitment is to provide a complete demat solution which is simple, safe and secure. COMMODITIES  Trade in Derivatives – BSE, NSE, MCX, NCDEX  Cutting-edge Analysis & Calculators for good returns
  • 40. Customers are getting 20 times exposure in MCX & 10 times exposure in NCDEX depending on commodity. Sharekhan have sms facility where the customers are getting market information as well as calls for buy/sell. Customers are also getting live chat on Yahoo Messenger, Where the dealers/RM’s are always available for help to provide for market information as well as buy/sell call. IPO & MUTUAL FUNDS  Online: Purchase, sale, redemption, STP or SIP  Email & SMS updates  Flexi SIP  Mutual Fund Research reports o Top Picks o Industry Update o Fund for volatile time o What’s in – What’s out Applying for a mutual fund through us is open to everybody, regardless of whether you are a Sharekhan customer. Customers have two choice through which you can invest in Mutual Fund. A) On the main page of this micro-site and scheme snapshot page Sharekhan have provided with a link to PDF version of application form which you just need to download, print and fill up FUND
  • 41. relevant details. Submit the duly filled copy with payment either to Nearest Sharekhan Branch Or Mutual Fund Company. B) Alternatively customers can call up customer service 1600-22-7500 and give their contact detail where Sharekhan will arrange to mail you a hard copy of application of desired schemes from the list offered by Sharekhan. RESEARCH  Top Picks Basket o Stock Ideas from our Experts  Stock SIP o Systematic Investment in set stocks every month  Mutual Fund SIP o Systematic Investments every month  Mutual Fund- Flexi SIP o Systematic Investments with flexibility of Daily, Weekly or Monthly investments
  • 42. PORTFOLIO MANAGEMENT AND STRUCTURED PRODUCTS PRO - PRIME  Bottom up stock selection  Minimum investment Rupees Ten Lakhs and 6 Months Lock – in Period.  In-depth, independent fundamental research  High quality companies with relatively large capitalization  Disciplined valuation approach applying multiple valuation measures  Medium to long term vision, resulting in low portfolio turnover  Fee Structure o Asset Management Fee • 2.5% per annum charged quarterly o Performance Fee • 20% share of profits only after 15% hurdle is crossed at the end of fiscal year PRO – TECH  Minimum investment 5 Lakhs with Six months Lock – in Period.  Uses technical analysis and derivatives to identify trading opportunities o Nifty Thrifty  Long Short strategies  Focus on absolute returns  Fee Structure o Asset Management Fee • Nil o Performance Fee • 20% profit sharing on booked profits on quarterly basis.
  • 43. BENEFITS OF TRADING WITH SHAREKHAN • Only Sharekhan offers the facility to trade at two major commodity exchanges of the country: 1. Multi Commodity Exchange of India Ltd, Mumbai (MCX) and 2. National Commodity and Derivative Exchange, Mumbai (NCDEX). • Sharekhan also equips you with world-class research, based on technical and fundamental study of all major commodities. • What’s more Sharekhan is in the process of launching several trading products and strategies to help you trade in the commodity futures segment. Sharekhan is a registered Stock Broker with the Bombay Stock Exchange and National Stock Exchange to trade on behalf of clients. The screen-based trading is done on BOLT- BSE Online Trading and NEAT- National Exchange Automated Trading, terminals. There are two types of transactions executed on these terminals viz. intra-day and delivery based transactions. Intraday transactions are those, in which the squaring up of deal is done on the same day, while in
  • 44. delivery based transaction the squaring up is not done on the same day, but the stock is to be traded on the basis of rolling settlement i.e. T+2. The Brokerage of Intraday transaction is 0.10% single side, while brokerage on delivery based transactions is 0.50% on both side, i.e. while purchasing as well as selling. REASONS TO CHOOSE SHAREKHAN LIMITED Experience SSKI has more than eight decades of trust and credibility in the Indian stock market. In the Asia Money broker's poll held recently, SSKI won the 'India's best broking house for 2004' award. Ever since it launched Sharekhan as its retail broking division in February 2000, it has been providing institutuonal-level research and broking services to individual invcestors. Technology With our online trading account you can buy and sell shares in an instant from any PC with an internet connection. You will get access to our powerful online trading tools that will help you take complete control over your investment in shares. Accessibility
  • 45. Sharekhan provides ADVICE, EDUCATION, TOOLS AND EXECUTION servies for investors. These services are accessible through our centres across the country (Over 1200 locations in 400 cities) over the internet (through the website www.sharekhan.com) as well as over the Voice Tool. Knowledge In a business where the right information at the right time can translate into direct profits, you get access to a wide range of information on our content-rich portal, sharekhan. You will also get a useful set of knowledge-based tools that will empower you to take informed decisions. Convenience You can call our Dial-N-Trade number to get investment advice and execute your transactions. We have a dedicated call-centre to provide this service via a Toll Free Number 1800-22-7500 & 1800-22-7050 from anywhere in India. Customer Service Our customer service team will assist you for any help that you need relating to transactions, billing, demat and other queries. Our customer service can be contracted via a toll- free number, email or live chat on www.sharekhan.com. Investment Advice
  • 46. Sharekhan has dedicated research teams of more than 30 people for fundamental and technical researchs. Our analysts constantly track the pulse of the market and provide timely investment advice to you in the form of daily research emails, online chat, printed reports and SMS on your mobile phone. PRIMARY FINDINGS & ANALYSIS DATA ANALYSIS & INTERPRETATION 1. GENDER RATIO MALE FEMALE 219 81 GENDER RATIO 219 81 MALE FEMALE
  • 47. Interpretation: From the given data we can say that both male & female has interest to invest their money in stock market, but the no. of male traders is more.
  • 48. 2. AGE GROUP PARTICULARS NO OF PERSONS BELOW 30 89 31-45 123 46-60 60 ABOVE 60 28 89 123 60 28 0 20 40 60 80 100 120 140 BELOW 30 31-45 46-60 ABOVE 60 Interpretation: From the above Data we can say that age group of 31-45 years is more in trading as 123 respondents out of 300 are of this age group.
  • 49. 3. EDUCATION PARTICULARS NO OF PERSONS UNDER GRADUATE 87 GRADUATE 135 POST GRADUATE 78 EDUCATION 87 135 78 UNDER GRADUATE GRADUATE POST GRADUATE Interpretation: From the above data we can say that mostly graduate people are interested to invest in stock market.
  • 50. 4. OCCUPATION PARTICULARS NO OF PERSONS PROFESSIONAL 27 BUSINESSMAN 143 WORKING IN PVT FIRM 67 GOVT. EMPLOYEES 63 27 14367 63 PROFESSIONAL BUSINESSMAN WORKING IN PVT FIRM GOVT. EMPLOYEES Interpretation: Mostly Business people like to invest in stock Market as we can see that 143 respondents out of 300 are from business class.
  • 51. 5. INVESTMENT PREFRENCES AVENUES NO. OF PERSONS % OF PERSONS STOCK MARKET 192 64 BANK Fixed Deposits 235 78.33333 POST OFFICE SAVINGS SCHEME 210 70 INSURANCE 189 63 MUTUAL FUND 170 56.66667 COMMODITY 205 68.33333 REAL ESTATE 148 49.33333 NO. OF PERSONS 192 235 210 189 170 205 148 0 50 100 150 200 250 STOCK MARKET POST OFFICE SAVINGS MUTUAL FUND REAL ESTATE NO. OF PERSONS % OF PERSONS 64 78.33333333 70 63 56.66666667 68.33333333 49.33333333 1 2 3 4 5 6 7
  • 52. 6. FACTORS PLAYING A CRUCIAL ROLE WHILE MAKING A DECISION TO INVEST IN STOCK MARKET PARTICULARS NO OF PERSONS RANK RISK REDUCTION 45 4 LEAVERAGE BENEFIT 41 5 ARBITRAGE BENEFIT 54 3 SPECULATIVE MOTIVE 72 2 INVESTMENT PURPOSE 88 1 45 41 54 72 88 4 5 3 2 1 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% RISK REDU CTIO N LEAVERAG E BENEFIT ARBITR AG E BEN EFIT SPECU LATIVE M O TIVE INVESTM EN T PU RPO SE RANK NO OF PERSONS Interpretation: From the above Chart we can rank investment purpose as the first priority of an investor as 88 respondents out of 300 have given first & foremost preference to the investment purpose and last to leverage benefit.
  • 53. 7. DECISION FACTORS TO INVEST IN STOCK MARKET FACTOR PERCENTAG E (%) RANK INDEPENDENTLY 14.3 1 BROKER/AGENT'S ADVICE 11.6 5 NEWS CHANNEL 9.3 8 NEWS PAPER 8 9 INTERNET 11.3 6 ADVICE OF FRIENDS/COLLEAGUS 12 2 ADVICE OF CA/TAX CONSULTANTS 9.7 7 WELL KNOWN TOCK BROKING HOUSES 12 2 BUSINESS MAGAZINES 11.8 4 14.3 11.6 9.3 8 11.3 12 9.7 12 11.8 1 5 8 9 6 2 7 2 4 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% INDEPENDENTLY NEWSCHANNEL INTERNET ADVICEOFCA/TAX CONSULTANTS BUSINESS MAGAZINES RANK PERCENTAGE(%) Interpretation: From the above Chart we can rank independently as the first priority of an investor as 14.3% have given first & foremost preference to the Independent thought and last to Newspaper.
  • 54. 8. STOCK EXCHANGE PREFERENCE EXCHANGES NO OF PERSONS BSE 133 NSE 81 NCDEX 45 MCX 41 NO OF PERSONS 133 81 45 41 0 20 40 60 80 100 120 140 BSE NSE NCDEX MCX NO OF PERSONS Interpretation: From the above Chart it is very clear that most investor has to prefer to invest in BSE. It has vital range of Script Traded in it.
  • 55. 9. MOST RELIABLE MEDIUM FOR TRADING IN STOCK MARKET PARTICULARS NO OF PERSONS STOCK BROKING CO 113 FRANCHISES 56 BROKER 56 ONLINE 75 NO OF PERSONS STOCK ,BROKING CO 113 ,FRANCHISES 56 BROKER, 56 ONLINE, 75 Interpretation: From the above data we can say that respondents are mainly brand oriented people as they choose their medium as stock broking companies. Because it is safer then the other options.
  • 56. AN ASSESSMENT OF THE INTERNSHIP  I started hearing about the companies and shares in my 11th standard, my teacher explained me a lot about share market but as I was not so capable then to understand the share market I never does trading of shares but slowly and gradually I developed interest in share market and always wanted to try those learning’s in practical. Doing internship at a Broking firm was a dream come true for me. I have learned a lot of thing under my supervisor Mr. Jaipal who is Assistant manager of Jhandewalan Branch of Sharekhan Limited. I learned how a customer is educated in classes by Sharekhan’s Team, gained marketing skills by selling the products of Sharekhan through designing the pamphlets and sticking them to big and busy markets also designing the questionnaire and getting the questionnaires filled up by the prospects. I myself became a customer of Sharekhan by getting my account opened up and learned how to trade in Equities, Derivatives, Currencies, and Commodities. By reading the news and keeping an eye on the world markets I learned to forecast the trend of Indian Share Market. I have learned to work as a dedicated staff and always got an appreciation from my manager for being punctual and having a zeal and enthusiasm of learning something.  I was designated as trainee in Sharekhan, after getting the theoretical training about the products and services of Sharekhan I worked as a staff and got the questionnaire filled up from various fields and got a few new customers from those questionnaire for Sharekhan. It is very important for a staff to get the customers into influence and educating him. I was as a representative of Sharekhan Limited to those customers so each and every information given to the customers needed to be true and updated. I also learned trading under the Relationship Manager of Sharekhan and work of an RM. My main role in Sharekhan was to research the movement of NIFTY, and educate the new customers about the Share Market and giving them calls to buy and sell.
  • 57.  Being a trader I have learned to take risk and invest by taking decisions about where to invest. In future I would like to be a businessman and side by side a trader in Stock market. Slowly and gradually everyone gains a lot of knowledge about the area in which he is working so as I will and also I would like to see myself as a big trader like Rakesh Jhunjhunwala.  If we talk about the correlation between the Internship activities and Class room knowledge. I would say I have applied a lot of class room learning in my internship. Designing the questionnaire and pamphlet was taught to me in my Research and Managerial Development classes which were very useful in designing them for Sharekhan and getting the customers. The topics like Beta (β) and ROE learned in Financial Management were highly useful in analysing the movements of a Companies Share. The Macro Economics aspects and National Economic Planning’s learning’s gave a sound reasoning for each and every economic and political decisions which effected the movements in the foreign and domestic market. Working with the Relationship Manager and Assistant manager developed a great amount of confidence in me and educating the customers lead me use my communication skills to my full potential.
  • 58. CONCLUSION 1. Stock market is attractive source to earn money and a million dollars trading takes place in a day. 2. Every Brokerage firm depends solely on brokerage and profit booked by its customers. 3. The combination of good marketing and best product works the best in the Market. 4. Conducting the free trading sessions to educate the beginners is a huge opportunity for the brokerage firms. 5. The Company is on Top because of its faster, smarter, better and reliable facilities. 6. The Predictions depends solely on External and Internal economic issues and Government decisions, its is necessary for a trader to keep a eye on daily news. 7. Trading is considered the most risky investment and is give less importance in India. 8. People gets a loss because of wrong and faulty recommendations give by their brokers. 9. FII’s consider Indian market very attractive to Invest in. 10. The Employees of Sharekhan are very dedicated to their work and are ready to educate their customers. 11. Trainee gets lots of exposure to the working of the firm and gets a lot of experience and knowledge. 12. Online trading is trending world wide and so as in India, faster and reliable software for online trading the appreciated.
  • 59. RECOMMENDATIONS • Every individual while filling up the Questionnaire enquired about the Brokerage Structure, the brokerage of Sharekhan is relatively higher then its competitors. It should reduce its brokerage in order to survive in tough competitions. • According to Sharekhan’s executives only 81 % of Sharekhan’s Trading Calls (Intraday) hits the target whereas 19 % fails. They should try to give more accurate recommendations in order to attract more trading from customer’s side. • Sharekhan should improve the Infrastructure of its offices. • Free Trading Sessions to educate the customers (beginners) are conducted in Mumbai only; they should be conducted in other Cities also. • The Annual fees for Dmat account is 440 + Service Tax, which should either be reduced or not charged as it is not charged in all other competitive firms.
  • 60. ILLUSTRATION & ANNEXURE The Questionnaire designed to get the customers for the Company and improving the services of Sharekhan by knowing the best and worst part of the other mediums through which the customers trade. Sharekhan Limited. Please spend a few moments in filling up this form ……….. Date: Name: Phone: Gender: D.O.B: Please Tick Mark ( )✓ the appropriate option. Do you invest in Stocks? YES NO Which segment do you invest in? Are you interested in Stock Market? Equities Yes Derivatives No Currencies Commodities
  • 61. How do you invest in the above? Broker Brokerage Firm ………………… (Please Specify) Bank ………………………….. Others …………………………. Are you satisfied with the services? Yes No Please give the positive point of the Please give us the reason for your Service available to you …………. Dissatisfaction …………………. ………………………………... ……………………………........ ………………………………... ………………………………... Thank you for participating in our research; we appreciate the time and effort you have taken to help us.
  • 62. Comparison Sheet Designed in order to differentiate between the different broking firms on basis of many aspects. The sheet contains the data which has been collected by visiting various offices and contacting the sales executives personally. COMPARISON SHEET Company Name Account opening charges Margin Money Brokerage Annual Maintenance charges Softwares (for PC’s & Mobiles) Services Angel Broking Rs.390 Rs.3000 Intraday: 0.05% or 6 paise per share. Delivery: 0.5% or 30 paise per share. Rs.300 Angel Diet, Angel Trade, Angel Lite (For Mobile), and Angel Swift (For Mobile). Single screen market watch for multiple exchanges, Real time rates, Flash news and Intraday Calls, E Broking and Back office software training, Daily, weekly and special research reports, Investment advisory services, and
  • 63. Relationship Managers services. HDFC Securities Rs.799 NIL Intraday: 0.10% or Rs.25. Delivery: 0.50% or Rs.25. Intramargin: 0.05% or Rs.25. Rs.825 Application for Mobile trading. Intramargin Facility in which customer pays only 30% of amount traded and 70 % is paid by HDFC. ICICI Direct Rs.975 NIL Intraday: 0.05 % Delivery: 0.55 %. Rs.500/450 (paper/email statements). Not Available. Through MarginPLUS you can do an intra- settlement trading upto 25 times your available funds, E Market, Watch Track stock market with live streaming quotes of stocks / contracts of your choice. India Rs.900 Not Intraday: Life time free. Power
  • 64. Bulls Require d. 0.05% Delivery: 0.25%. Indiabulls. India Infoline Rs.750 Intraday: 5 paisa per share Delivery: 50 paisa per share. Life Time Free. Trade Terminal. Kotak Securities Rs.750 Nill Intraday: 6 Paisa per share Delivery: 59 Paisa per share. Rs.50 KEAT Pro X, Mobile Stock Trader (Mobile). Religare Rs.499 Intraday: 3 Paisa per Share Delivery: 30 Paisa per Share. Rs.300/480 (email/paper statements). Fast Trade. SMC Rs.499 Intraday: 3 Paisa per share Delivery: 30 Paisa per share. Life time free. SMC PRIVILEGE, SMC Mobitrade (Mobile). Unicon Rs.300 Rs.700 Intraday: 0.03 % Delivery: 0.30 % Rs.250 Unicon Swift.
  • 65. Pamphlet designed for marketing the product of Sharekhan Limited.
  • 66. Now get your Demat and Trading Account @ Rs. 0 No Annual maintenance charge for 1st year. Online trading, mobile trading, trading tips from experts and much more. *T&C Apply Contact:- Chandra Kant – 9999772554 BIBLIOGRAPHY
  • 67. News Paper:- Economic Times Sharekhan Value line Magazine. Brochure, Pamphlets and Power Points provided by:- Sharekhan. Websites:- www.google.co.in www.dailymarkets.com www.moneymorning.com www.currentgk.com www.nseindia.com www.bseindia.com www.mcxindia.com www.indiaranker.com www.sharekhan.com www.angelbroking.com www.hdfcsec.com www.icicidirect.com www.indiabulls.com www.indiainfoline.com www.kotaksecurities.com www.religaresecurities.com www.smcindiaonline.com www.unicon.in For any information or clarification contact:-
  • 68. Chandra Kant Jaisansaria Phone number: +919999772554 Email id: ckbansal23@yahoo.in