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Task 2
Task 2
Task 2
Task 2
Task 2
Task 2
Task 2
Task 2
Task 2
Task 2
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  • 1. Task 2: Film Production – How did you do that?In this article you will have to gather information about film production in differing context and give readers an insight into the funding sources, technologies used and other procedure needed to get films made and distributed.
  • 2. Film Production Stage  Preproduction consists of the preparing of an ingenuity, icon and creative ideas which is then developed into a script and storyboard.  It is a safe place to explore and experiment with ideas before going into production stage where the filming will take place.  They must also have a clear strategy for specific target audience which will be a solid proof when approaching the post-production stage as the execution and the performance of the film will determine the target audience as the editing takes place in concluding the film.  This is the final stage in production stage however not the film cycle as other essentials for getting a film made and distributed is explored. Audience Consumption Distribution Marketing + Exchange Pre Post Production
  • 3. Film Production Stage Cost is covered in the preproduction as well and successful examples include the following;  Harry Potter Franchise $1b  Pirates of the Caribbean Franchise $1b  Lord of the Rings Franchise $281m  Spiderman Franchise $258m  Avatar $237m  Toy Story $200m  Monster Inc. $150m  Transformers $150m  It is important to note that some actors get the “backhand” of the deal meaning whether the franchise is successful and continues to be successful, they will get more money for every bed-sheet, every poster, every product sold and every time a theme song is played from that specific franchise, the actor will automatically get paid too and one very successful example is Star Wars. Audience Consumption Distribution Marketing + Exchange Pre Post Production There are two funding sources; public funding and private funding
  • 4. Film Production: Marketing & Exchange  Marketing and exchange is when the audience can get a sneak peek of the movie such as in audience screenings where the production company will then determine whether the movie is appropriate for that specific target audience that they had previously chosen before and then come to a decision of whether to keep the desired target audience, to change the target audience or to tweak parts of the movie so as to keep it appropriate to the desired target audience. An example of this is the first instalment of the Hunger Games Franchise, The Hunger Games as they had to edit some gory, violent and unpleasant scenes out so as to keep the desired target audience and to avoid any compliments about how unsuitable it is for the young audiences (PG-13). Audience Consumption Distribution Marketing + Exchange Pre Post Production This is also where advertisement of the movie trailers comes into action before the distribution, where they have to psychically get the films out to the crowds.
  • 5. Film Production: Distribution  Distribution is when the production company is physically getting the movie out to the general market. This consists of film premieres, actors from the movie on chat shows which creates on line presence as whist promoting the film, they as well symbolise the physicality of the film, gaining interests and popularity worldwide. This is the essential part in creating interest and popularity of the film which in turn will persuade and encourage audiences to watch the film and be part of the success of the film as the revenue of income for the film will increase. However, that is not always the case as big surprise hit films does not always get big promotions and advertisements. The following are great examples of that;  My Big Fat Greek Wedding (2002) Budget: $5,000,000. Final Worldwide Box office: $368,744,044  Little Miss Sunshine (2006) Budget: $8,000,000. Final Worldwide Box Office: $100,221,296  The King's Speech (2010) Budget: $15,000,000. Final Worldwide Box Office: $414,211,549    Audience Consumption Distribution Marketing + Exchange Pre Post Production
  • 6. Film Production: Audience Consumption Audience consumption consists of receptions from audiences; cinema, reviewing of the film by critics and audiences, DVD/Blu ray releases, online access as well as other forms such as social networking, product tie-ins and merchandise which all helps contributes to the success of the film and the growth of popularity of the production company.  This is where there is access of film, meaning the viewing of the movie in various forms such as cinema, television and online networks .  A great examples of audience consumption is Star Wars which continues on being the biggest and most prevalent movie franchise in the history of film as it still continues on success and popularity. And as I had stated previously before, actors can get the “backhand” deal which was evidently the best decision as it has still continued on after the first instalment of the movie . So every time, a product or merchandise is sold or even every time the theme song is played in an advert, the actors, singer and song writer will still get paid long after their life-time, if its still a success and providing their generations support from their wealth. Audience Consumption Distribution Marketing + Exchange Pre Post Production
  • 7. Film Production: Funding Sources The funding of a film is either public funding or private funding, which essentially decides the state of the film production as both have very different methods and finish results.  Public funding is from the government, meaning taxes from the general public and usually consists of The Enterprise Investment Scheme (EIS) which capitalizes in small companies will great possibility of becoming a success however, should this not be the case then they are entitled to loss relief which means they have no major loss in investments, making it a popular investments for the company. This method is more bureaucratic and consists of long, enduring and tiring procedures as there are complex applications, administration and compliance procedures. And most importantly, it can be very difficult to sell ideas, making it the less desirable method as it is a very changeling and demanding process.  Private funding is from private investors and sponsorships therefore it is from a particular company/ organisation that specifically invests in small and big projects and the film production can have more than one company supporting them at the same time, giving them more stability and support to funding sources. This method offers smaller grants and support from private investors can differ as their priorities can change and most importantly, they will have all the decision making power , making it difficult for the film production to inject creative input.
  • 8. Film Production: Technologies  The use of technologies enhances the quality of the motion picture, providing the movie a glossy, polished and sophisticated Hollywood look which in turn encourages audiences to watch the film therefore, it is vital to get the best technology available for a big budgeted film in order to get the audiences interests and involvement.  Digital cameras in film production usually consist of high-tech professional digital cameras which contribute to the glossy and polished as frequently presented in Hollywood films.  Sound frequently consists of boom mike poles which heavily contributes to films as they are a standard professional equipment’s used in film sets, creating a clear and concise speech for the audiences to hear perfectly well.  Lighting consists of high tech equipment’s such as beam projector which produces an illusion of a sophisticated polished set as it contributes in creating a bright, optimistic and somewhat lavish and extravagant look in films.  Editing contributes heavily to film production as it is an essential stage in creating the story and keeping the flow of the story with the audience’s attention intact throughout therefore, there are a variety of various editing techniques used to convey a story to the viewer such as smooth transitions, speeding up of time, slowing down the time as well as sound editing which is all completed in the crucial part of the production stage   
  • 9. Film Production: Studio & Independent Films  Studio films a major big Hollywood feature films which are more likely to be advertised more than Independent film as they usually distributed at film festivals, therefore, marketing and exchange is not a big priority for this sort of film production. Studio films invest in big renowned famous actors, directors, producers, screenwriters’ whist Independent films do not possess such a luxury therefore, they invest in amateur actors and not so well known directors, producers and screenwriters.  Additionally, Independent films cannot have such as expense in equipment’s as they more likely to be potentially bankrupt due to limited access to funding sources therefore; they must have creative ability in creating a professional standard sets on locations given so as to avoid unnecessary expense. In contrast, Studio films can over spend on expenses such as locations in various countries, set designs, costume designs e.c.t. with professional experts who are specialised in areas. However, this disadvantage does no necessary mean a failure as although Studio films can spend more money on lavish possessions and effects, Independent films relies more on creative input, making it more of a challenge but a great one as they can accomplish the same effects such is presented in Hollywood films.    
  • 10. Film Production: Studio & Independent Films Independent films are less likely to be promoted and marketed due to lack of financial resources therefore, only endorse their films during film festival season as it is more popular to promote their work there than anywhere else as they attract the attention of major studios. Studio films expenses are heavily endorsed on the advertisement and promotion of their feature films so as to get the attention of their target audiences, which in turn persuades and encourages audiences to watch their films and increasing more revenue in income.  Independent films are distributed at film festivals so as to get the attention of major studios whist Studio films have more distribution prospects, aiding them to make their production budget money back with more profits. This could essentially help Independent films as producers from Studio films can provide resources of funds to Independent films due to the success of majority of Hollywood feature films as they have more revenue in income and profits as opposed to Independent films, making the business opportunity more profitable should Independent films get funds from Studio films producers. An example is director Spike Lee who had begun in investing in Independent films and produced films such as ‘She’s Gotta Have It’. The popularity of Studio feature films are more likely to be prevalent to audiences of all ages and both genders as opposed to Independent films because it is so difficult to find and to market to the general public, making them less profits in revenue due to lack of promotion and in turn lack of popularity.  