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Transcript

  • 1. HOTSPOT App
    There’s a Map For That.
  • 2. Foursquare
    Functional.
    Practical.
    Interactive.
    Outdated.
  • 3. Foursquare + A Map
    What is the big deal?
    Why will a map make THE difference?
    What is the value of having something the others don’t?
  • 4. The HotSpot Map.
    Allows for dispatching simple location data.
    Marks location whenever someone new states they are there.
    Gives people a quick and easy tool to plan events on the fly.
  • 5. Social Status
    You COULD stick to Foursquare.
    Or you could have access to knowing where your area is really happening on a Friday night.
    Use this knowledge to impress people and seem socially savvy.
    The old “zero-to-hero” approach.
  • 6. Changing Industry
    Smartphones are the new breed.
    Apps are food for Smartphones.
    People will always need to eat and they’ll pay a premium for the most-valued goods.
  • 7. Journalistic Value?
    Yes.
    Lends itself to a new motif where everything adds up.
    Contributes by providing knowledge of popular venues, shops, bars, etc.
    Businesses could value having that kind of info.
  • 8. Media Convergence
    Embedding info within Facebook, Twitter, etc.
    On-the-go snap-blogging.
    Major city reporters opining and reporting on “Hot Spots” via social media sites.
  • 9. Market Research
    Test groups in major metro area from LA to NYC.
    800 people each in roughly 20 groups.
    What do the people want?
  • 10. Market Research
    Who Would use it?
    Would they pay for it?
    If so, how much?
    How active would they be as users?
  • 11. Advertising
    Local and major businesses can opt-in.
    Includes Banner ads specified to their market.
    More detailed profile on the App itself/embeds on other social media sites.
    Monthly fee TBD based on market research and separate local and larger-scale rates.
  • 12. Think Local
    Has always been hard for one entity to cull the local business market.
    Now imagine capturing the local business market in an entire state.
    Multiply that by 50.
  • 13. Outlook
    By thinking local on a major scale.
    Utilizing social media.
    Market research.
    Emphasizing The Map.
    Creates potential to cull profit from any and every market in America.