Seo search-engine-optimization-strategies
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Internet marketing,search engine optimization,seo services

Internet marketing,search engine optimization,seo services

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Seo search-engine-optimization-strategies Presentation Transcript

  • 1. Search Engine Optimization
    A presentation on behalf of Optimized Web Solutions
    www.ckumar.in
  • 2. Looking
    for
    Online Success?
  • 3. Dominating the major search engines for your targeted
    keywords should be your #1 Priority
    This is what Search Engine Optimization is all about!
  • 4. Why is SEO Important?
    Facts About Internet Search
  • 5.
    • According to Google's survey, If you are not in the first page results, you loose 63% of your potential business.
    • 6. About 90% of all new visitors to a web site find it using the major search engines such as Google, Yahoo and Bing!
    • 7. 90% of Internet users do not go past the top 30 search engine results. They simply type something else in if they can't find a relevant site.
    • 8. 75% of Internet users have the intention of purchasing a product or service when using search engines.
    • 9. Roughly 70% of all search engine traffic is through the FREE, non-sponsored, "natural" search engine rankings
  • What is SEO?
    It is the process of setting up a website in a manner that it achieves solid, high rankings of Search Engine Results Pages for your most important keywords and key phrases
    Typically, the earlier a site appears in the search engine results list, the more visitors it will receive from the search engine.
  • 10. What does SEO address?
    SEO is aimed at helping websites make money
    The need for a website to attract new and targeted visitors
    Making websites more accessible to the potential customers that are actively engaged in searching for the products and services that they have to sell.
  • 11. Benefits of SEO
    An Overview
  • 12. Major Business Benefits
    High ROI
    Higher Sales
    Brand Visibility
    Customer Acquisition - Targeted Prospects
    Credibility / Brand Perception
    Repeat Business
    Promotion that Doesn't Sleep
  • 13. Technical Benefits of SEO
    Long Term Positioning
    Faster Loading Pages
    Cross-Browser Compatibility
    Navigable by the Engines
    Usability
    Focus on Web Standards / Accessibility
    Focus on Unique Content
  • 14. SEO
    The Method to the Madness
  • 15. Whitehat and Blackhat Techniques
    WhiteHat
    Blackhat
    Techniques that conform to the guidelines laid down by search engines
    Void of deceptive techniques
    Ensure long term results using ethical means
    Remove the risks of getting penalized or banned by search engines
    Unethical
    Can be effective in the short run
    Do not conform to guidelines laid down by search engines
    You could penalized
    Your website could get banned
  • 16. Common Black Hat SEO Techniques
    On-page SEO Spamming Tactics
    Off-page SEO Spamming Tactics
    Hidden text
    Hidden links
    Keyword repetition
    Doorway pages
    Mirror pages
    Link farms (sites with 100+ outbound links per page)
    Using irrelevant keywords in your link-ads
    Garbage links
    Link churning
    Hidden inbound links
  • 17.  SEO Techniques
    Starting from Scratch
  • 18. On Page Optimization
    Title Tag/Meta Tag Optimization
    Solid Architectural Structure-
    Robots.txt File
    File and Directory Names
    Directory Depth
    File Sizes
    Follow Industry Practices
    Cross Browser Compatibility (Internet Explorer, Google Chrome, Morzilla Firefox)
    SEO Copywriting with Balanced use of Keywords
    Quick Load Time
    Relevant and Informative Keyword Rich Content
    Excellent Navigability
  • 19. Off Page Optimization
    Link Building
    Manual Directory Submission
    Article Marketing
    Contextual Link Building
    Niche Blog Creation & Maintenance
    Press Release Writing and Distribution
    Social Bookmarking
    Squidoo Lens Creation
    Hub Pages Creation
    Social Media Marketing
  • 20. SEM Vs SEO
    SEM
    SEO
    More than 85% ignore PPC links
    Invasive and annoying
    Potentially very costly
    Long term strategy
    More trusted
    Relatively low cost
  • 21. Importance ofSEO Today and Tomorrow
    According to Matt Cutts of Google, a world renowned authority in the field, SEO is here to stay and is already becoming more or less of a prerequisite for websites to quite an extent.
  • 22. SEO Guidelines and Cost
    One of the cheapest and most effective means of internet marketing
    Great return on investment
    Start off with an optimized website design
    Full service SEO package
    Cost of an optimized website depends upon whether you are looking for a starter website, ecommerce website or a CMS website
    $500 to $1000
    A full service SEO package ranges between $500 to $2000.
    The more competitive your keywords the more effort you will need to put in
  • 23. Effectiveness of SEO
    Some Examples of from Chandan Kumar Portfolio
  • 24.
  • 25. Is SEO Worth it?
    Most Definitely Yes!
  • 26. www.ckumar.in
    Chandan Kumar
    Contact- +97 9313512275 (India)
    Email : info@ckumar.in