Dominating the major search engines for your targeted keywords should be your #1 Priority This is what Search Engine Optimization is all about!
Why is SEO Important? Facts About Internet Search
According to Google's survey, If you are not in the first page results, you loose 63% of your potential business.
About 90% of all new visitors to a web site find it using the major search engines such as Google, Yahoo and Bing!
90% of Internet users do not go past the top 30 search engine results. They simply type something else in if they can't find a relevant site.
75% of Internet users have the intention of purchasing a product or service when using search engines.
Roughly 70% of all search engine traffic is through the FREE, non-sponsored, "natural" search engine rankings
What is SEO? It is the process of setting up a website in a manner that it achieves solid, high rankings of Search Engine Results Pages for your most important keywords and key phrases Typically, the earlier a site appears in the search engine results list, the more visitors it will receive from the search engine.
What does SEO address? SEO is aimed at helping websites make money The need for a website to attract new and targeted visitors Making websites more accessible to the potential customers that are actively engaged in searching for the products and services that they have to sell.
Benefits of SEO An Overview
Major Business Benefits High ROI Higher Sales Brand Visibility Customer Acquisition - Targeted Prospects Credibility / Brand Perception Repeat Business Promotion that Doesn't Sleep
Technical Benefits of SEO Long Term Positioning Faster Loading Pages Cross-Browser Compatibility Navigable by the Engines Usability Focus on Web Standards / Accessibility Focus on Unique Content
SEO The Method to the Madness
Whitehat and Blackhat Techniques WhiteHat Blackhat Techniques that conform to the guidelines laid down by search engines Void of deceptive techniques Ensure long term results using ethical means Remove the risks of getting penalized or banned by search engines Unethical Can be effective in the short run Do not conform to guidelines laid down by search engines You could penalized Your website could get banned
Common Black Hat SEO Techniques On-page SEO Spamming Tactics Off-page SEO Spamming Tactics Hidden text Hidden links Keyword repetition Doorway pages Mirror pages Link farms (sites with 100+ outbound links per page) Using irrelevant keywords in your link-ads Garbage links Link churning Hidden inbound links
SEO Techniques Starting from Scratch
On Page Optimization Title Tag/Meta Tag Optimization Solid Architectural Structure- Robots.txt File File and Directory Names Directory Depth File Sizes Follow Industry Practices Cross Browser Compatibility (Internet Explorer, Google Chrome, Morzilla Firefox) SEO Copywriting with Balanced use of Keywords Quick Load Time Relevant and Informative Keyword Rich Content Excellent Navigability
Off Page Optimization Link Building Manual Directory Submission Article Marketing Contextual Link Building Niche Blog Creation & Maintenance Press Release Writing and Distribution Social Bookmarking Squidoo Lens Creation Hub Pages Creation Social Media Marketing
SEM Vs SEO SEM SEO More than 85% ignore PPC links Invasive and annoying Potentially very costly Long term strategy More trusted Relatively low cost
Importance ofSEO Today and Tomorrow According to Matt Cutts of Google, a world renowned authority in the field, SEO is here to stay and is already becoming more or less of a prerequisite for websites to quite an extent.
SEO Guidelines and Cost One of the cheapest and most effective means of internet marketing Great return on investment Start off with an optimized website design Full service SEO package Cost of an optimized website depends upon whether you are looking for a starter website, ecommerce website or a CMS website $500 to $1000 A full service SEO package ranges between $500 to $2000. The more competitive your keywords the more effort you will need to put in
Effectiveness of SEO Some Examples of from Chandan Kumar Portfolio