Seo search-engine-optimization-strategies
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Seo search-engine-optimization-strategies

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Internet marketing,search engine optimization,seo services

Internet marketing,search engine optimization,seo services

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    Seo search-engine-optimization-strategies Seo search-engine-optimization-strategies Presentation Transcript

    • Search Engine Optimization
      A presentation on behalf of Optimized Web Solutions
      www.ckumar.in
    • Looking
      for
      Online Success?
    • Dominating the major search engines for your targeted
      keywords should be your #1 Priority
      This is what Search Engine Optimization is all about!
    • Why is SEO Important?
      Facts About Internet Search
      • According to Google's survey, If you are not in the first page results, you loose 63% of your potential business.
      • About 90% of all new visitors to a web site find it using the major search engines such as Google, Yahoo and Bing!
      • 90% of Internet users do not go past the top 30 search engine results. They simply type something else in if they can't find a relevant site.
      • 75% of Internet users have the intention of purchasing a product or service when using search engines.
      • Roughly 70% of all search engine traffic is through the FREE, non-sponsored, "natural" search engine rankings
    • What is SEO?
      It is the process of setting up a website in a manner that it achieves solid, high rankings of Search Engine Results Pages for your most important keywords and key phrases
      Typically, the earlier a site appears in the search engine results list, the more visitors it will receive from the search engine.
    • What does SEO address?
      SEO is aimed at helping websites make money
      The need for a website to attract new and targeted visitors
      Making websites more accessible to the potential customers that are actively engaged in searching for the products and services that they have to sell.
    • Benefits of SEO
      An Overview
    • Major Business Benefits
      High ROI
      Higher Sales
      Brand Visibility
      Customer Acquisition - Targeted Prospects
      Credibility / Brand Perception
      Repeat Business
      Promotion that Doesn't Sleep
    • Technical Benefits of SEO
      Long Term Positioning
      Faster Loading Pages
      Cross-Browser Compatibility
      Navigable by the Engines
      Usability
      Focus on Web Standards / Accessibility
      Focus on Unique Content
    • SEO
      The Method to the Madness
    • Whitehat and Blackhat Techniques
      WhiteHat
      Blackhat
      Techniques that conform to the guidelines laid down by search engines
      Void of deceptive techniques
      Ensure long term results using ethical means
      Remove the risks of getting penalized or banned by search engines
      Unethical
      Can be effective in the short run
      Do not conform to guidelines laid down by search engines
      You could penalized
      Your website could get banned
    • Common Black Hat SEO Techniques
      On-page SEO Spamming Tactics
      Off-page SEO Spamming Tactics
      Hidden text
      Hidden links
      Keyword repetition
      Doorway pages
      Mirror pages
      Link farms (sites with 100+ outbound links per page)
      Using irrelevant keywords in your link-ads
      Garbage links
      Link churning
      Hidden inbound links
    •  SEO Techniques
      Starting from Scratch
    • On Page Optimization
      Title Tag/Meta Tag Optimization
      Solid Architectural Structure-
      Robots.txt File
      File and Directory Names
      Directory Depth
      File Sizes
      Follow Industry Practices
      Cross Browser Compatibility (Internet Explorer, Google Chrome, Morzilla Firefox)
      SEO Copywriting with Balanced use of Keywords
      Quick Load Time
      Relevant and Informative Keyword Rich Content
      Excellent Navigability
    • Off Page Optimization
      Link Building
      Manual Directory Submission
      Article Marketing
      Contextual Link Building
      Niche Blog Creation & Maintenance
      Press Release Writing and Distribution
      Social Bookmarking
      Squidoo Lens Creation
      Hub Pages Creation
      Social Media Marketing
    • SEM Vs SEO
      SEM
      SEO
      More than 85% ignore PPC links
      Invasive and annoying
      Potentially very costly
      Long term strategy
      More trusted
      Relatively low cost
    • Importance ofSEO Today and Tomorrow
      According to Matt Cutts of Google, a world renowned authority in the field, SEO is here to stay and is already becoming more or less of a prerequisite for websites to quite an extent.
    • SEO Guidelines and Cost
      One of the cheapest and most effective means of internet marketing
      Great return on investment
      Start off with an optimized website design
      Full service SEO package
      Cost of an optimized website depends upon whether you are looking for a starter website, ecommerce website or a CMS website
      $500 to $1000
      A full service SEO package ranges between $500 to $2000.
      The more competitive your keywords the more effort you will need to put in
    • Effectiveness of SEO
      Some Examples of from Chandan Kumar Portfolio
    • Is SEO Worth it?
      Most Definitely Yes!
    • www.ckumar.in
      Chandan Kumar
      Contact- +97 9313512275 (India)
      Email : info@ckumar.in