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About ChampionsWay &PerfectMIND Founded in 1998 by Master Farid Dordar | Served over 5000 Studios | Employs 60+ people Office located in New Jersey Headquarters in Vancouver, BC Twitter.com/ChampionsWay .com/ChampionsWayINC Facebook.com/ChampionsWayFans blog.championsway.com community.championway.com
Take Aways The Role of the Owner with Social Media The Role of the First Impression (Front Desk) The Role of the Experience (Your Staff) The Reports you need (or you are wasting time and Money) How to plan, measure, and adapt
Take Away # 1 The Role of the Owner with Social Media
Why your business will die It will be too late for you to recover Your competition will be to far ahead to catch up The Internet has a history, and so will you or your competitors I Said two years ago………….
You are a media company. The question is do you know it yet?
You do not if……. Have no idea what is going on. You think your 17-18 son/daughter/assistant can get it done alone. You are letting the future of your business be run by a teenager You say “I want nothing to do with it.” You say “Once my webiste is fixed I will get started.
The Way you Sell and Market HAS changed Every day your database is becoming less valuable Soon it will a bunch of names that will be worthless
The value of your business will be Your Social Reach Or how far someone else can reach for you or with you
If you are already going full force…. Staff Management Daily Job Description Monthly Plan Monthly Stats Network and be the EXPERT in your area
If you are getting Started SMO Course Realize you are a year and a half behind Be Patient you will catch up It is a system of best practices not a quick way to get students Set Clear small goals like you did with martial arts Get a mentor-One of our clients
Take Away #2-The Role of the First Impression (Front Desk)
A missed info call costs the business at least 1K Everday the front desk person does not get a walk in, students, or a phone call to your facebook page is detrimental to your school THEY MUST BE TRAINED and provideyou with a report. SMS , Email and Facebook The Job Description is being redefned more and more every day
Why is my Facebook Page Dead? You Your Staff Your total creativity and follow through NO Direction
What is their Role? Contests Tips after class Using Facebook to ask questions Shout Outs COMMON SENSE IPHONE or Mobile Clips
Continued Parents Testimonials Student Testimonials Funny Videos No religion or Politics Offline Events Be a ROCKSTAR The best invention EVER is Social Media
Myth #1-It takes too much time If you try to brand everything on video If you do not use real time You are using more than an IPHONE or IPAD You are looking at software editing programs for videos If videos are more than 30 seconds
Myth #2-My jr. Black Belts Handle my Social Media Involved-Yes Handled-No
Myth #3-My staff does not want to be involved Get rid of them Let them work in am office Not talking about 18- They are in the wrong business You can never have enough content
Take Away#4-The Reports you need (or you are wasting time and Money)
The Reports Facebook Insights (Free) Reach (Work) SMO Campaigns ($)