Twitter 101 For Martial Arts Schools


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Join Datis M. as he runs you through the basics of getting a Twitter account set up for your martial arts school and how to get started on the right foot to effectively generate leads.

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Twitter 101 For Martial Arts Schools

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  2. 2. Twitter 101 for Martial Arts Schools <br />so⋅cial[soh-shuhl]- living or disposed to live in companionship with others or in a community, rather than in isolation<br />
  3. 3. What we will be covering<br />Twitter<br />Getting Started<br />Twitter Basics<br />Twitter Do’s and Don’ts <br />Twitter Applications<br />Rules of Engagement<br />
  4. 4. Getting Started<br />Register – Super Straight Forward<br />Don’t leave anything blank! <br />Pick a strong name<br />Short & Sweet<br />Invite your friends<br />Design: Simple VS Branded<br />Twitter pages are different on every computer<br />Background is fixed – center moves as screen is resized<br />Branded– your info may get covered<br />Simple – you’re not taking advantage of this potential<br />
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  7. 7. Twitter Design<br />(Continued…)<br />Keep design consistent with your brand<br />ChampionsWay can help you get started with all your Twitter Set-up and Design<br />Choose an Avatar that is simple and of course… consistent with your brand<br />
  8. 8. Twitter Basics<br />Home Page<br />
  9. 9. Twitter Basics<br />@username = mentions – this is the main form of communication through twitter <br />DM = Direct Message<br />RT = ReTweet (someone reposting your message and giving you credit) <br />
  10. 10. Twitter Basics<br />Search Bar – can be used to search keywords<br /> is better<br /># = hash tag<br />Trends – Can be filtered geographically <br />
  11. 11. Twitter Basics<br />Twitter Lists<br />
  12. 12. Understand Twitter<br />Remember Twitter is Social Media – not advertising space (not entirely)<br />Understand your purpose – Generating leads (do not stray away from your objective)<br />Share interesting facts, mention (@username) people when they say something cool/relevant – INTERACT & ENGAGE!!!<br />
  13. 13. Understand Twitter<br />Be personable, be friendly … build friendships!<br />Use twitter as a research tool for your company<br />Ask people what they think of your brand, your latest promotion etc. <br />Search what people are saying about you<br />Be creative – use a pull strategy and create demand<br />
  14. 14. Twitter Do’s<br />Be yourself – become comfortable with your identity. Relax social media doesn’t mind if you ROFL a little bit or lol<br />Be SOCIAL – talk to people. You don’t have to sell or market, just chat. <br />Scratch people’s backs – favour for a favour, eye for an eye .. You get the point! <br />
  15. 15. Twitter Do’s<br />ReTweet interesting content – it will show people that you are interested in cool stuff and draw attention towards you<br />Be active – constantly engage, constantly show your presence<br />Keep track of people you are engaging with <br />
  16. 16. Twitter Don’ts<br />Don’t over-advertise <br />Don’t automate everything<br />I personally un-follow anyone who uses RSStweets<br />These RSS Tweets are annoying because they come in bundles, clutter your home-screen and serve little or no purpose to the user because they back link to other sites<br />Don’t be rude, condescending or vulgar <br />
  17. 17. Twitter Don’ts<br />Don’t be boring<br />AKA always repeating the same things (do you listen to people who always tell you the same story?)<br />Don’t tweet every little detail of your day<br />Don’t be too personal (You don’t want me to give an example) <br />
  18. 18. Twitter Apps<br />TweetDeck – Platform that allows you to manage multiple accounts and Facebook account as well <br />Desktop platform – easy to use interface, useful in tracking keywords, trends etc.<br />Other options include CoTweet and Hootsuite<br /> - search your industry, yourself, your competitors and more (create RSS Feeds)<br />Advanced feature can be used to follow people in your area<br />Use to shorten URL’s <br /> has tracking capabilities as well! <br />
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  20. 20. Twitter Apps<br />Twellow – categorizes users based on different categories and industries<br />Use this to build your network<br />GeoChirp and Twitter Atlas – huge!! Will get into detail shortly<br />Twitdom – great resource for apps (categorized by functions and uses) <br />
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  22. 22. Twitter Standards<br />Try to respond to as many @replies as possible<br />Try to respond quickly to @replies<br />#FollowFriday aka #FF <br />Return the favour, they will love you for it!<br />2 ways of doing #FF <br />When somebody show’s you love – show love back<br />
  23. 23. Remember – Twitter is continuously evolving<br /><br /><br /><br /><br /><br /><br /><br />
  24. 24. Questions??<br />
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