Measuring Your Marketing<br />Tracking Results with Leads and Campaigns<br />Entering Campaigns<br />Entering Leads<br />T...
Entering Campaigns – click “+Tab” and from the main menu choose Campaigns<br />
Click “New” to create a new Campaign<br />
Enter in the name of your Campaign<br />
Enter in the name of your Campaign and other details<br />
Entering Leads – click “+Tab” and from the main menu choose Leads<br />
Click “New” to add a new Lead, adding their info and choosing the correct Campaign<br />
Name and phone number(s)<br />How they heard of you (Campaign)<br />Email address<br />Contact method (did they call, emai...
Tracking Campaign Results<br />
Tracking Campaign Results<br />
Tracking Campaign Results<br />What you want to track:<br />Which campaigns did you get Leads from?<br />How did they cont...
Measuring Your Marketing – Leads and Campaigns<br />Q&A<br />
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The CWAY Miami - Measuring your marketing

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Transcript of "The CWAY Miami - Measuring your marketing"

  1. 1. Measuring Your Marketing<br />Tracking Results with Leads and Campaigns<br />Entering Campaigns<br />Entering Leads<br />Tracking Campaign Results with Reports<br />
  2. 2. Entering Campaigns – click “+Tab” and from the main menu choose Campaigns<br />
  3. 3. Click “New” to create a new Campaign<br />
  4. 4. Enter in the name of your Campaign<br />
  5. 5. Enter in the name of your Campaign and other details<br />
  6. 6. Entering Leads – click “+Tab” and from the main menu choose Leads<br />
  7. 7. Click “New” to add a new Lead, adding their info and choosing the correct Campaign<br />
  8. 8. Name and phone number(s)<br />How they heard of you (Campaign)<br />Email address<br />Contact method (did they call, email or walk in?)<br />Enter as much Lead information as possible!<br />
  9. 9. Tracking Campaign Results<br />
  10. 10. Tracking Campaign Results<br />
  11. 11. Tracking Campaign Results<br />What you want to track:<br />Which campaigns did you get Leads from?<br />How did they contact you? (Call, Email, In Person, etc.)<br />Calculate your cost per lead (the cost of the campaign divided bythe numbers of leads it gained)<br />
  12. 12. Measuring Your Marketing – Leads and Campaigns<br />Q&A<br />
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