Karate Kid Aftermath


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You've generated all these leads from using The Karate Kid Marketing Plan - now how can you make the most of the leads... Check out the slides from the latest webinar in the Karate Kid series and find out!

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Karate Kid Aftermath

  1. 1. Follow ChampionsWay<br />www.facebook.com/championswayfans<br />www.blog.championsway<br />www.youtube.com/championswayinc<br />www.twitter.com/Championsway<br />
  2. 2. The Karate Kid – What to do now!<br />
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  7. 7. The Takeaways<br />ChampionsWayClient Success Stories<br />Why you should not just rely on the movie theatre<br />How you can still work with the Movie theatre<br />Internal Promotions that you can still do<br />Social Media<br />Using PerfectMINDto track campaign<br />The Last Air Bender<br />The ChampionsWayLibrary<br />
  8. 8. The Takeaways<br />Take Away #1- ChampionsWayClient Success Stories<br /><ul><li>Congrats to the following Schools who just did an amazing job with the Karate Kid Promotion opening Weekend</li></li></ul><li><Sensei Gregg Borrego-88 appointments Booked<br />< Sensei ChristanLopez-150 Leads<br />< Sifu Carlton Doup-133 Leads 30 lessons booked, And he is booking more lessons every minute<br /><Sensei Brian DeGori- I don’t know how many leads, but he was giving out awesome head bands and did an amazing job<br /><Rob P-Booked tons of lessons no exact amount. He is a BJJ school, not open full time, and had full times schools in his area surprised that he was there. Great job Rob!<br /><Jonathan-Ran A Charity event with movie-350 people showed up for the cause<br /><David Albert-50 appointments in less than two hours<br />< David Arnold-Handed out 450 flyers and was very happy<br /><Elisha Coffrin-Had very low attendance for the movie. School support was good. Interesting how different areas did well and others did not.<Charlene Lawrence-Same as Elisha, low attendance but great for the school.<br />
  9. 9. Take a away #2 -Why you should not just rely on the movie theatre<br /><ul><li> Just because you book them at the movie theatre the conversion rate will not be that good</li></li></ul><li><ul><li>There is no real value in giving someone a flyer</li></li></ul><li><ul><li>Successful Marketers never put all their eggs in one basket</li></li></ul><li>
  10. 10. How is you planning?<br />Fun night __<br />Landing Pages___<br />Bring a Friend Day__<br />Movie Theatre___<br />In school____<br />Blog ___<br />Facebook ____<br />Live tweets/Twitter____<br />Website___<br />Emails___<br />Bully Prevention___<br />Follow ups___<br />Cold Calls___<br />
  11. 11. You are learning how to plan and use PerfectMIND<br />
  12. 12. Use the ChampionsWayLibrary for the content, and the PerfectMINDto Manage all Campaigns.<br />You just need to be a master at two things!<br />
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  15. 15. Take Away# 3- How you can still work with the Movie theatre<br />
  16. 16. <ul><li> June 25th and 2ndh of July Weekend
  17. 17. Discount for all ChampionsWaymembers-Contact Sensei.nick@championsway.com
  18. 18. Lobby Advertising-
  19. 19. June 25th-Karate Kid
  20. 20. July 2nd-The Last Air Bender</li></li></ul><li>Take Away# 4-Internal Promotions that you can still do<br />
  21. 21. Promote in School to all current Students<br /><ul><li>Get Pot Cards made to give to every student
  22. 22. 1000 cards for $150
  23. 23. You can turn it into a referral contest for an IPAD
  24. 24. Anyone that gets 5 new students gets an IPAD </li></li></ul><li>2. Facebook Event and Advertise it<br />
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  28. 28. 5. Social Media<br />The one key marketing strategy that most schools will miss out on<br />
  29. 29. Why?<br />
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  32. 32. 2 Most important Ways<br />
  33. 33. What will people remember when watching the Karate Kid?<br />What keyword will they type in google?<br />Kung Fu<br />Karate <br />Martial Arts school that teach how to deal with Bullies<br />Karate Kid Special<br />Bully Prevention Classes<br />Think about the keywords and phrases people will use<br />
  34. 34. Your blogs and tweets should be around the key word phrases<br />
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  36. 36. There is only one company that has all of these covered-Championsway<br />
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  40. 40. 5. Using PerfectMind to track campaign<br />Create the campaign - Once you have created your Karate Kid campaign, you are then ready to begin entering your Karate Kid leads into the system.<br />
  41. 41. Enter the leads you have generated already - When entering your leads, simply select the Karate Kid Campaign and they will be entered as a Karate Kid lead. If you want to step things up a notch, you can create a Karate Kid Info Form on your website that will be automatically select the campaign you designate (in this case the Karate Kid). Any time a lead fills out the form their information will be inputted into your PerfectMIND database automatically and added to the Karate Kid Campaign.<br />
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  43. 43. 5. Using PerfectMind to track campaign<br />
  44. 44. 5. Using PerfectMind to track campaign<br />
  45. 45. Take away # 6-The Last Airbender<br />
  46. 46. <ul><li>ChampionsWayschools get a discount for 4th of July Weekend
  47. 47. Busiest weekend of the year for the Movie
  48. 48. Be in the Lobby
  49. 49. Give away head bands and get leads
  50. 50. How much would you pay for leads that like martial arts?</li></li></ul><li> Takeaway #7 –The ChampionsWayLibrary and PerfectMINDPackage<br />
  51. 51. Q and A<br />