Karate Kid Aftermath

Follow ChampionsWay
www.facebook.com/championswayfans
www.blog.championsway
www.youtube.com/championswayinc
www.twitter.com/Championsway

The Karate Kid – What to do now!

The Takeaways
ChampionsWayClient Success Stories
Why you should not just rely on the movie theatre
How you can still work with the Movie theatre
Internal Promotions that you can still do
Social Media
Using PerfectMINDto track campaign
The Last Air Bender
The ChampionsWayLibrary

The Takeaways
Take Away #1- ChampionsWayClient Success Stories
Congrats to the following Schools who just did an amazing job with the Karate Kid Promotion opening Weekend

<Sensei Gregg Borrego-88 appointments Booked
< Sensei ChristanLopez-150 Leads
< Sifu Carlton Doup-133 Leads 30 lessons booked, And he is booking more lessons every minute
<Sensei Brian DeGori- I don’t know how many leads, but he was giving out awesome head bands and did an amazing job
<Rob P-Booked tons of lessons no exact amount. He is a BJJ school, not open full time, and had full times schools in his area surprised that he was there. Great job Rob!
<Jonathan-Ran A Charity event with movie-350 people showed up for the cause
<David Albert-50 appointments in less than two hours
< David Arnold-Handed out 450 flyers and was very happy
<Elisha Coffrin-Had very low attendance for the movie. School support was good. Interesting how different areas did well and others did not.<Charlene Lawrence-Same as Elisha, low attendance but great for the school.

Take a away #2 -Why you should not just rely on the movie theatre
Just because you book them at the movie theatre the conversion rate will not be that good

There is no real value in giving someone a flyer

Successful Marketers never put all their eggs in one basket

How is you planning?
Fun night __
Landing Pages___
Bring a Friend Day__
Movie Theatre___
In school____
Blog ___
Facebook ____
Live tweets/Twitter____
Website___
Emails___
Bully Prevention___
Follow ups___
Cold Calls___

You are learning how to plan and use PerfectMIND

Use the ChampionsWayLibrary for the content, and the PerfectMINDto Manage all Campaigns.
You just need to be a master at two things!

Take Away# 3- How you can still work with the Movie theatre

June 25th and 2ndh of July Weekend
Discount for all ChampionsWaymembers-Contact Sensei.nick@championsway.com
Lobby Advertising-
June 25th-Karate Kid
July 2nd-The Last Air Bender

Take Away# 4-Internal Promotions that you can still do

Promote in School to all current Students
Get Pot Cards made to give to every student
1000 cards for $150
You can turn it into a referral contest for an IPAD
Anyone that gets 5 new students gets an IPAD

2. Facebook Event and Advertise it

5. Social Media
The one key marketing strategy that most schools will miss out on

2 Most important Ways

What will people remember when watching the Karate Kid?
What keyword will they type in google?
Kung Fu
Karate
Martial Arts school that teach how to deal with Bullies
Karate Kid Special
Bully Prevention Classes
Think about the keywords and phrases people will use

Your blogs and tweets should be around the key word phrases

There is only one company that has all of these covered-Championsway

5. Using PerfectMind to track campaign
Create the campaign - Once you have created your Karate Kid campaign, you are then ready to begin entering your Karate Kid leads into the system.

Enter the leads you have generated already - When entering your leads, simply select the Karate Kid Campaign and they will be entered as a Karate Kid lead. If you want to step things up a notch, you can create a Karate Kid Info Form on your website that will be automatically select the campaign you designate (in this case the Karate Kid). Any time a lead fills out the form their information will be inputted into your PerfectMIND database automatically and added to the Karate Kid Campaign.

5. Using PerfectMind to track campaign

Take away # 6-The Last Airbender

ChampionsWayschools get a discount for 4th of July Weekend
Busiest weekend of the year for the Movie
Be in the Lobby
Give away head bands and get leads
How much would you pay for leads that like martial arts?

Takeaway #7 –The ChampionsWayLibrary and PerfectMINDPackage

Q and A

Karate Kid Aftermath

by Championsway on Jun 17, 2010

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Karate Kid Aftermath Presentation Transcript