Powers, stephanie personal branding

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Powers, stephanie personal branding

  1. 1. Branding: Now it’s Personal PRESENTED BY STEPHANIE POWERSHAGERSTOWN COMMUNITY COLLEGE HAGERSTOWN, MD SAPOWERS@HAGERSTOWNCC.EDU 240-500-2490
  2. 2. Agenda What is this personal branding thing all about? Understand your brand. Assess your brand. Improve your brand.
  3. 3. “BE LIKE MIKE”http://www.youtube.com/watch?v=b0AGiq9j_Ak
  4. 4. What’s this all about? 1997 – Tom Peters, The Brand Called You Personal Branding Definition  “The process by which we market ourselves to others.” – Dan Schawbel, Personal Branding 101: How to Discover and Create Your Brand http://www.youtube.com/watc h?v=yu0OJqhcMwQ
  5. 5. BUT….Why?Corporate Brand Product Brand Personal Brand vs.
  6. 6. BUT…Why? We live in a knowledge economy. Why do customers buy from YOU?  Your company’s image, AND  YOUR product knowledge, service, personality, etc. Businesses are more personal. Customer service is personal. Consumers interact with people.http://www.nbc.com/the-office/video/traveling-salesman/116243
  7. 7. OK…Now what?1. Understand your brand.
  8. 8. OK…Now what?2. Assess your brand.
  9. 9. OK…Now what?3. __________ your brand. (Based on your assessment)
  10. 10. Developing Your Brand Be yourself The Brand That Feeds: Balancing Personal and Professional on Social Media Be transparent Know your value Build on your strengths http://www.youtube.com/watch?v=8RK_Wbcof_s
  11. 11. Tips We live in a Twitter world – think, talk, type 140 characters at a time. Think in terms of projects. Use a variety of tools to communicate your message.  Yes – online AND offline Determine if/how much to integrate with your company’s brand. Should You Combine Your Personal and Business Social Media Identities?
  12. 12. Your Branded Items Business Cards Resume Website/Blog Portfolio Social Media Profiles  LinkedIn  Twitter  Facebook  YouTube Email Address  http://theoatmeal.com/comics/email_address
  13. 13. Holy Grail of Personal Branding: Be Known as an Industry Expert Get involved in industry-related conversations  Track Twitter for questions – respond with expert info, NOT product/service promotion  Answer LinkedIn questions and get involved in groups Work with media Give presentations Teach a class Content, Content, Content!  Blog  Video  Testimonials
  14. 14. More Articles of Interest Tom Peters, What a “Personal Brand” is NOT Megan Marrs, The First Step to Building Your Personal Brand

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