Branding: Now it’s Personal PRESENTED BY STEPHANIE POWERSHAGERSTOWN COMMUNITY COLLEGE HAGERSTOWN, MD SAPOWERS@HAGERSTOWNCC.EDU 240-500-2490
Agenda What is this personal branding thing all about? Understand your brand. Assess your brand. Improve your brand.
“BE LIKE MIKE”http://www.youtube.com/watch?v=b0AGiq9j_Ak
What’s this all about? 1997 – Tom Peters, The Brand Called You Personal Branding Definition “The process by which we market ourselves to others.” – Dan Schawbel, Personal Branding 101: How to Discover and Create Your Brand http://www.youtube.com/watc h?v=yu0OJqhcMwQ
BUT….Why?Corporate Brand Product Brand Personal Brand vs.
BUT…Why? We live in a knowledge economy. Why do customers buy from YOU? Your company’s image, AND YOUR product knowledge, service, personality, etc. Businesses are more personal. Customer service is personal. Consumers interact with people.http://www.nbc.com/the-office/video/traveling-salesman/116243
OK…Now what?3. __________ your brand. (Based on your assessment)
Developing Your Brand Be yourself The Brand That Feeds: Balancing Personal and Professional on Social Media Be transparent Know your value Build on your strengths http://www.youtube.com/watch?v=8RK_Wbcof_s
Tips We live in a Twitter world – think, talk, type 140 characters at a time. Think in terms of projects. Use a variety of tools to communicate your message. Yes – online AND offline Determine if/how much to integrate with your company’s brand. Should You Combine Your Personal and Business Social Media Identities?
Your Branded Items Business Cards Resume Website/Blog Portfolio Social Media Profiles LinkedIn Twitter Facebook YouTube Email Address http://theoatmeal.com/comics/email_address
Holy Grail of Personal Branding: Be Known as an Industry Expert Get involved in industry-related conversations Track Twitter for questions – respond with expert info, NOT product/service promotion Answer LinkedIn questions and get involved in groups Work with media Give presentations Teach a class Content, Content, Content! Blog Video Testimonials
More Articles of Interest Tom Peters, What a “Personal Brand” is NOT Megan Marrs, The First Step to Building Your Personal Brand