Whats wrong with digital?

637 views

Published on

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
637
On SlideShare
0
From Embeds
0
Number of Embeds
19
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Whats wrong with digital?

  1. 1. How digital is done! What’s missing! Digital Brief: Digital Brief: “Amplify ATL campaign thought” “Business/Brand: issues & opportunities” Insights: Insights: “Channel-specific only” “p2p & behavioral insights in life & not just on media” Ideas/Initiatives: Ideas/Initiatives:“Either just optimizing ATL assets & conversations “How are they augmenting purchase or brand around the same or totally disconnected media- consideration” idea-driven” The Play area: The Play area: “Campaigns start & end in digital “Ending on-ground. Virtual-real connect” primarily” Results: Results: “likes, fans, activation, engagement” “how much sourcing has been driven, post purchase interaction, aiding consumption-drive etc; ” A strategic instigation by @wolfzhowl http://www.slideshare.net/ChallapalliKalyanRam in.linkedin.com/in/challapallikalyan/
  2. 2. A strategic instigation by @wolfzhowl http://www.slideshare.net/ChallapalliKalyanRam in.linkedin.com/in/challapallikalyan/

×