We can wear tighter than necessary jeans to look good in a party (holding our breath in
for more than 5 hours - occasionally escaping to the balcony or the bathroom to let
paunch out & breathe, wear heels for 8 hours and walk - only to come back home and
massage our feet, make sure our smart phone, tablet, laptop are charged for 5 hours
(before we go to sleep) or wake-up worried in the middle of the night and do it - if u've
Inconveniently convenient :o
What is #stratalogues ?
#stratalogues is an effort to immerse in the consumer world and really get to know people, rather than
sitting in air conditioned cubicles and pretending to know consumers. People & their lives.
#stratalogues 2013 has been a 4 & ½ month journey through Uttar Pradesh, Andhra Pradesh and parts
of Coastal Tamil Nadu with more than 180+ hours of people-immersions. People from social-custodians,
retailers, traders, teachers, sociology & economics professors, journalists, theater artists etc;
Note: There have been a wide range of topics that we blogged, updated, tweeted, FB-posted which
possibly did not lead to total clarity on what were the focal points of #stratalogues.
The key focal areas are:
Digital triggers for heartlands (UX/UI, Social Media content drivers, Mobile phones, Laptops etc;)
Male grooming tirggers
Health care triggers
Urban/Rural migration (This is purely for a better understanding of the kind of things to come in
#stratalogues is soley owned & completely done by @wolfzhowl
Who is @wolfzhowl?
@wolfzhowl is a behaviour & brand strategy consultancy, which believes in:
Problem-loving: We love all kinds of behaviour/brand problems. Whether it is the end-
consumer, influencer, sales force motivation issues, communication issues, perception
change issues, getting your HR team to incorporate your brand vision based KPI’s into
the evaluation system etc;…We feign over problems. So the specialization is in problem-
solving (yes! As undefined as that & facilitation of solution management &
Un-tooling: Too many tools in the world. One tool does not fit all – hence we do
bespoke. Custom built solutions and approaches for unique problems. It’s painful for us,
but fruitful too.
Why the name wolfzhowl: Because it is about animal instincts, intuition and
transformation. Our inspiration to self & to others:
• Digital triggers for heartlands (UX/UI, Social Media content drivers,
Mobile phones, Laptops etc;)
• Male grooming tirggers
• Health care triggers
• Urban/Rural migration (This is purely for a better understanding of the
kind of things to come in India)
Note: Some of the content is for our commercial purposes & for clients only,
while some more stuff we will be publishing.