Inconveniently convenient #stratalogues

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A strategic trading-up & trading-down insight on what will drive consumers to accept some of the pain points of your brand. What are you offering them to overlook your brand's negatives?

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Inconveniently convenient #stratalogues

  1. 1. We can wear tighter than necessary jeans to look good in a party (holding our breath in for more than 5 hours - occasionally escaping to the balcony or the bathroom to let paunch out & breathe, wear heels for 8 hours and walk - only to come back home and massage our feet, make sure our smart phone, tablet, laptop are charged for 5 hours (before we go to sleep) or wake-up worried in the middle of the night and do it - if u've forgotten… Inconveniently convenient :o #stratalogues
  2. 2. What is #stratalogues ? #stratalogues is an effort to immerse in the consumer world and really get to know people, rather than sitting in air conditioned cubicles and pretending to know consumers. People & their lives. #stratalogues 2013 has been a 4 & ½ month journey through Uttar Pradesh, Andhra Pradesh and parts of Coastal Tamil Nadu with more than 180+ hours of people-immersions. People from social-custodians, retailers, traders, teachers, sociology & economics professors, journalists, theater artists etc; Note: There have been a wide range of topics that we blogged, updated, tweeted, FB-posted which possibly did not lead to total clarity on what were the focal points of #stratalogues. The key focal areas are: Digital triggers for heartlands (UX/UI, Social Media content drivers, Mobile phones, Laptops etc;) Male grooming tirggers Health care triggers Urban/Rural migration (This is purely for a better understanding of the kind of things to come in India) #stratalogues is soley owned & completely done by @wolfzhowl
  3. 3. Who is @wolfzhowl? @wolfzhowl is a behaviour & brand strategy consultancy, which believes in: Problem-loving: We love all kinds of behaviour/brand problems. Whether it is the end- consumer, influencer, sales force motivation issues, communication issues, perception change issues, getting your HR team to incorporate your brand vision based KPI’s into the evaluation system etc;…We feign over problems. So the specialization is in problem- solving (yes! As undefined as that & facilitation of solution management & implementation) Un-tooling: Too many tools in the world. One tool does not fit all – hence we do bespoke. Custom built solutions and approaches for unique problems. It’s painful for us, but fruitful too. Why the name wolfzhowl: Because it is about animal instincts, intuition and transformation. Our inspiration to self & to others: http://www.slideshare.net/ChallapalliKalyanRam/wolfzhowl-anthem-1
  4. 4. Source: #stratalogues Processing: • Digital triggers for heartlands (UX/UI, Social Media content drivers, Mobile phones, Laptops etc;) • Male grooming tirggers • Health care triggers • Urban/Rural migration (This is purely for a better understanding of the kind of things to come in India) What’s next? Note: Some of the content is for our commercial purposes & for clients only, while some more stuff we will be publishing.
  5. 5. …Howl

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