Hypnosis marketing

775 views
726 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
775
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Hypnosis marketing

  1. 1. Hypnosis mktg
  2. 2. On an average, an SEC A woman in Indiabecomes pregnant at the age of 27.7yrs. Fact
  3. 3. Since 1958 - (50yrs)When: 1st time purchase intention, 1st timeconsideration, 1st time preference? Fact
  4. 4. Safe to presume / assume: • Johnson & Johnson has been existing for 16 to 23 years before, all SEC A pregnant women in the year 2008. • All the SEC A pregnant women have known J&J for atleast 15 years (post development of cognitive abilities)Since 1958 - (50yrs) • Atleast 70% of them would know atleast 5 women (close relatives, friends etc;), whom they have seen use J&J & been happy with it. • J&J must have been used on atleast 60 – 70% of the now pregnant women as a baby. • J & J must have been used by atleast 50% women, when they were teenagers / young adults. X, +, -, = On an average, an SEC A woman in India becomes pregnant at the age of 27.7yrs. India a J&J strong hold
  5. 5. ?When: 1st time purchase intention, 1st timeconsideration, 1st time preference?
  6. 6. J&J - Influence Points
  7. 7. Seen her brother / sister / cousin / Used J&J as a teen & neece / nephew young adult (for baby-like being a Johnson care) – as she wants to baby pime-up for the male attention TeenagerLikes J&J cause Sister it was used for her, does not recall...but natural affinity Wife Infant Another J&J baby is born, the cycle begins again Starts talking to other mothers & her own mother, Pregnant as soon as the Woman couple plan a pregnancy Pregnant Well entrenched Woman from the baby POV Is convinced J&J is it for her baby. Don’t know when it will happen – fear, hence keeping stuff ready for the D-day. Window shopping begins.
  8. 8. The hypnotic effect of J&J on the society as a mass
  9. 9. J&J “ripple effect” J&J has a socio-cultural, through thelife-stages influence / impact on the mother, the child & hence on generations
  10. 10. Hence, the effect:
  11. 11. baby=
  12. 12. Hence: Advice: Mother, doctor, elders etc;
  13. 13. The principles of Hypnosismarketing can be picked & applied to categories & brands…
  14. 14. Other provocations by “Wolfzhowl”:http://www.slideshare.net/ChallapalliKalyanRam

×