Hypnosis marketing

Hypnosis mktg

On an average, an SEC A woman in Indiabecomes pregnant at the age of 27.7yrs. Fact

Since 1958 - (50yrs)When: 1st time purchase intention, 1st timeconsideration, 1st time preference? Fact

Safe to presume / assume: • Johnson & Johnson has been existing for 16 to 23 years before, all SEC A pregnant women in the year 2008. • All the SEC A pregnant women have known J&J for atleast 15 years (post development of cognitive abilities)Since 1958 - (50yrs) • Atleast 70% of them would know atleast 5 women (close relatives, friends etc;), whom they have seen use J&J & been happy with it. • J&J must have been used on atleast 60 – 70% of the now pregnant women as a baby. • J & J must have been used by atleast 50% women, when they were teenagers / young adults. X, +, -, = On an average, an SEC A woman in India becomes pregnant at the age of 27.7yrs. India a J&J strong hold

?When: 1st time purchase intention, 1st timeconsideration, 1st time preference?

J&J - Influence Points

Seen her brother / sister / cousin / Used J&J as a teen & neece / nephew young adult (for baby-like being a Johnson care) – as she wants to baby pime-up for the male attention TeenagerLikes J&J cause Sister it was used for her, does not recall...but natural affinity Wife Infant Another J&J baby is born, the cycle begins again Starts talking to other mothers & her own mother, Pregnant as soon as the Woman couple plan a pregnancy Pregnant Well entrenched Woman from the baby POV Is convinced J&J is it for her baby. Don’t know when it will happen – fear, hence keeping stuff ready for the D-day. Window shopping begins.

The hypnotic effect of J&J on the society as a mass

J&J “ripple effect” J&J has a socio-cultural, through thelife-stages influence / impact on the mother, the child & hence on generations

Hence, the effect:

Hence: Advice: Mother, doctor, elders etc;

The principles of Hypnosismarketing can be picked & applied to categories & brands…

Other provocations by “Wolfzhowl”:http://www.slideshare.net/ChallapalliKalyanRam

Hypnosis marketing

by Wolfzhowl Strategic Brand Instigation on Jul 11, 2012

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