Presented by Ben YoKell, Principal of the Demand Planning Intelligence Consortium at Chainalytics and Sridhar Bashyam, Director of Supply Chain Planning at Frito Lay North America, on 25 February 2014 during IBF's Supply Chain Planning Conference in Scottsdale, AZ.
Product life cycles are growing shorter, and consumers continue to ask for more choices. For many organizations, the increased number of SKUs and item locations means more complex demand planning. Conventional wisdom says that increased complexity means lower forecast accuracy and larger bias, yet Frito-Lay Inc. has demonstrated otherwise. Taking a closer look at the behavior of demand signals yields a new understanding of demand planning performance expectation and potential. In this session, the presenters will highlight practices they’ve used to build a high-performing demand planning environment, including the use of a data-based analytics service from Chainalytics, which measures portfolio forecastability and quantifies improvement opportunity for specific demand segments.
Attendees will learn:
- How Frito-Lay’s direct-to-store model affects demand planning
- A practical framework for demand segmentation
- Why advanced analytics are key to measuring, understanding, and improving demand planning performance
To learn more about Chainalytics and how the Demand Planning Intelligence Consortium can help to simplify your complexity, visit http://www.chainalytics.com.
To request a PDF of this presentation, simply email DPIC@chainalytics.com.