Marketing plan circa 1996

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Chaim Yudkowsky, CPA, CITP, CGMA - Byte of Success

Developing a marketing plan circa 1996 - delivered twice in that timeframe.

Published in: Business, News & Politics
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Marketing plan circa 1996

  1. 1. A writtenA written Marketing Plan:Marketing Plan: • What is our market?What is our market? • Who are we?Who are we? • CommunicationCommunication
  2. 2. A writtenA written Marketing Plan:Marketing Plan: • What is our market?What is our market? • Who are we?Who are we? • CommunicationCommunication
  3. 3. Opportunity will knockOpportunity will knock on your door when youon your door when you tell opportunitytell opportunity Where the door is!Where the door is!
  4. 4. The Marketing Process:The Marketing Process: Marketing sideMarketing side Selling sideSelling side The goal of marketing is to get theThe goal of marketing is to get the prospect to the sellerprospect to the seller
  5. 5. Who are we?Who are we? • Ask! survey customers, employees, etc.Ask! survey customers, employees, etc. • What are our talents?What are our talents? • Find out as much as possibleFind out as much as possible • You can’t market what you don’t knowYou can’t market what you don’t know
  6. 6. What is our market?What is our market? • Learn as much as you can:Learn as much as you can: PricePrice LocationLocation SizeSize SpecializationSpecialization FutureFuture Impact of technologyImpact of technology Narrow the marketNarrow the market
  7. 7. CommunicationCommunication • Now that we know our marketNow that we know our market • Now that we know what we’re going to marketNow that we know what we’re going to market •Tell opportunity whereTell opportunity where the door isthe door is
  8. 8. How?How? • MediaMedia • NewslettersNewsletters • BrochuresBrochures • PresentationsPresentations • AdvertisingAdvertising • CyberspaceCyberspace • NetworkingNetworking • TelemarketingTelemarketing

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