Seven Rules in Choosing a
PART OF THE INFOLIST SERIES
1. Keep it short. People are less likely to remember a long name.
2. Let it say what you do. Properly chosen, the domain name can
generate interest in your site. Most frequent exception is where your intended
audience already knows you.
3. No punctuation. Except instances of creative use, punctuation
decreases the memorability of a name.
4. Don’t steal. Using another company’s registered trademark or even a
word very closely associated with another company may increase your traffic,
but will be more trouble than it is worth.
5. Avoid crude or lewd references. A domain name is a marketing strategy for
your business — not a childish prank. Follow the rules of professionalism that
dictate good taste in business.
6. Choose a few names. Your top choice may already be taken.
7. Just do it. Whatever your Internet presence plans, choose a name and
register it soon. Names are being grabbed quickly!
Remember . . .