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We don't have recipes! We don't have recipes! Presentation Transcript

  • we do not have recipes
  • When it is about ICTs* it is common to see several approaches trying to fit problems into new technologies.*ICTs - Information andCommunication Technologies
  • OR EVEN WORSE,CREATING PROBLEMS JUST TO USETHESE “COOL NEW TECHNOLOGIES”.
  • SORRY!BUT THIS IS NOTINNOVATION
  • Since 1996 we are doing innovation with ICTs, so we mean it when we say…THERE IS NO RECIPE TO INNOVATE.
  • BUT HERE IS A CLUE Innovation needs to be ICTs inside-out from the core of your business. Furthermore, it needs to be from real problems and CONSUMERS NEEDS MARKET DYNAMICS necessities and not from technology. And its inception is on COMPANY ISSUES PRODUCT ISSUES consumers, whoever they are.
  • Thinking from your customers’perspective seems to be workingreally well around the globe
  • AND THIS IS A TRULYSUSTAINABLE ANDUSER-CENTEREDINNOVATION.
  • THERE IS NOT A RECIPE, BUTIT CAN BE SYSTEMATIZEDAND SCALABLE.
  • YOU JUSTNEED TO... FIND WHERE YOUR PROBLEM IS AND HAVE A PROCESS TO ALLOW INNOVATION TO HAPPEN.
  • BUT TO DO THAT YOUDONT NEED JUST ANICT COMPANY...
  • …YOU NEED ANINNOVATIONCOMPANY.
  • And here itis where wecome in :)
  • IF YOU CAN FIND WHEREYOUR PROBLEM IS…
  • WE CAN HELP YOU WITHTHE PROCESS PIC Studies and Research Ideation CESAR’s Innovation Process 1 2 4 3 Evaluation Prototyping
  • WE HAVE A QUALIFIED SENIOR TEAMWE HAVE THEEXPERTISE WE HAVE THE MARKET VIEW
  • WE ALREADYHAVE DONE ITBEFORE.Actually we have done itseveral times and formany industries.
  • Cases
  • Case: Defining a New Distance Learning Experience CLIENT: An Indian division of a global player in the hardware industry. CHALLENGE: Find new technologies to attend masses of poor people in need for education in developing countries such as India. In this eighteen-month project, it was studied interactions between teacher and students in classroom to emulate a real environment for a new and effective distance learning model. It was researched and tested several devices and cases of use of classrooms interactions. APPROACH: PIC – C.E.S.A.R’s Innovation Process, User-centered Design, Usability Studies, Computer Vision. TECHNICAL PROFILE Consultants specialized in Remote Learning; methods; Psychologists; Software Engineers; Testing Engineers; UX Designers; Engineer specialized in Computer Vision.
  • Case: Point-of-Sale (POS) Software Interface Redesign CLIENT: A Brazilian company which is a leader provider of finance automation solutions. CHALLENGE: To redesign a user-centered interface POS software solution. During seven weeks, it was applied the C.E.S.A.R’s innovation process to underpin the actual software use, and thereafter to develop a complete new interface for it. In addition to the studies, it was also delivered a graphical user-interface that was developed in Java Swing. APPROACH: User-centered innovation, Usability, Prototyping, Java Swing. TECHNICAL PROFILE UX Researcher; UX Designer; Software Engineer specialized in Java Swing.
  • Case: Mobile Solution for Taxi Fleet CLIENT: A Brazilian startup company which is a provider of mobile services. CHALLENGE: Research, Prototyping and Development of a mobile automated solution to find cabs and suggest routes based in contexts. The solution was compounded of mobile and web application modules to make the communication between user and taxi driver quicker and more efficient. APPROACH: Quick ethnography, Ideation, Prototyping of hardware and software, Embedded Systems. TECHNICAL PROFILE Electronics engineers (Embedded Systems), Graphic Designers, Usability Engineers, Software Engineers, Testing Engineers.
  • Case: Redesign of an ATM machine CLIENT: A brazilian company provider of financial services and hardware. CHALLENGE: Consulting in user experience to identify trends patterns in the use of new security technologies for ATM machines. It was delivered a prototype of a new concept of an ATM that was direct result of several usability studies with users. APPROACH: Field Research; Ideation techniques; Definition of requests to prototyping; Embedded Systems. TECHNICAL PROFILE UX Researcher; UX Designer; Software Engineer, Researchers in the field observing Electronics engineers (Embedded Systems), the use of ATMs by clients.
  • SO WE CAN BEPART OF YOURINNOVATIONCHAIN TOO
  • YOU JUSTHAVE TOTHINK FROMTHE CORE OFTHE PROBLEM
  • AND LET USHELP YOU TOINNOVATEINSIDE-OUT
  • THINK OFINNOVATION,THINK OF US.http:// cesar.org.br