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Intro client
Intro client
Intro client
Intro client
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Intro client

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  • Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  • Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  • Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  • Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  • Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  • Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  • Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  • Transcript

    • 1. An introduction – &lt;&lt;COMPANY&gt;&gt;<br />Supporting Strategic Growth through World Class Insights<br />Prepared by Forrester Research for &lt;&lt;COMPANY&gt;&gt;<br />&lt;&lt;DATE&gt;&gt;<br />LOGO Company<br />
    • 2. About You<br />
    • 3. Agenda for our conversation<br />Introductions (10 min)<br />Background on &lt;&lt;COMPANY&gt;&gt; (15 min)<br />Current business situation.<br />Internal organization<br />Business strategic goals/priorities<br />Potential value added of addressing those.<br />(*)Focus on unaddressed requirements with high priority or need for validation in which Forrester’s input could be valuable<br />Brainstorming with Forrester (10+ min)<br />What can we do for &lt;&lt;COMPANY&gt;&gt;, how and when (if applicable)<br />Wrap up &amp; next steps (5min) <br />
    • 4. About Forrester<br />
    • 5. Forrester Research: Who are we?<br />Global research and advisory firm, our aim is to support business leaders and their decisions. <br />We deliver fact based insights that inspire leaders and guide great decisions, ensuring success in a complex world.<br />George F. Colony<br />CEO<br />
    • 6. Our Focus: Your Focus - Role Based Insights<br />By focusing our organization on serving clients by professional role, Forrester delivers highly relevant research-based services aligned to our client’s agendas. <br />LEADERSHIP BOARD AND DATA ADVISORS<br />Technology Industry<br />ADVISORY AND CONSULTING TEAMS<br />RESEARCH TEAM<br />Marketing &amp; Strategy<br />CLIENT RESOURCE CENTER<br />ACCOUNT MANAGEMENT TEAM<br />Information Technology<br />
    • 7. 7 Areas of Expertise – Forrester Professional Practices<br />
    • 8. Types of Research<br />Research Unit<br />What, Where and When?<br />Why and How?<br />Quantitative<br />Qualitative<br />consumer adoption of digital devices, channels, and services, and on technology&apos;s impact on consumer behavior.<br />Consumer Technographics<br />(Consumer Survey Data)<br />Industry Specific <br />Best Practices<br />Forecast View<br />Role Specific <br />Best Practices<br />40 independent forecasts in collaboration with our research experts<br />Decision Support Tools<br />Role Specific<br />
    • 9. BIG Picture – Practices or Roles<br />
    • 10. Marketing Leadership: How can Forrester Help?<br />Define the strategy for the future of marketing and customer relationships<br />
    • 11. Customer Experience: How can Forrester Help?<br />Increase loyalty, maximise lifetime value of customers<br />
    • 12. Customer Intelligence: How can Forrester Help?<br />Turn complex customer knowledge into strategic insight<br />
    • 13. Consumer Product Strategy: How can Forrester Help?<br />Identify new market opportunities, business models.<br />
    • 14. eBusiness &amp; Channel Strategy: How can Forrester Help?<br />Build effective online strategies<br />
    • 15. Interactive Marketing: How can Forrester Help?<br />Develop winning strategies for emerging and mainstream digital media <br />
    • 16. Our Services<br />
    • 17. Proposed Engagement Level<br />Peer Community<br />Advisory Sessions<br />Research Unit<br />
    • 18. Proposed Engagement Level<br />Research Unit<br />400+ Analysts <br />Unlimited Inquiry Access<br />World Class Insights<br />
    • 19. Proposed Engagement Level<br />Peer Community<br />Exclusive Research<br />Best Practices<br />Dedicated Advisor<br />
    • 20. Proposed Engagement Level<br />Advisory Sessions<br />Bespoke Engagements<br />Workshop Format<br />Executive Education <br />+ Validation<br />
    • 21. Proposed Engagement Level<br />Peer Community<br />Advisory Sessions<br />Research Unit<br />Bespoke Engagements<br />400+ Analysts <br />Exclusive Research<br />Workshop Format<br />Best Practices<br />Unlimited Inquiry Access<br />Dedicated Advisor<br />Executive Education <br />+ Validation<br />World Class Insights<br />
    • 22. Our Services: How do they stack up?<br />Advantage<br />Validation<br />Consultancy<br />Advisory<br />Sweet spot<br />Insights + Inquiries<br />Insights (Research)<br />Value<br />Self procured Intelligence<br />Google<br />Personalized<br />
    • 23. In a nutshell<br />Agencies<br />Tech<br />Vendors<br />Our Value Proposition to &lt;&lt;COMPANY&gt;&gt; is our Human Capital: their knowledge, insights and our peer community of marketing leaders.<br />For the next time your team needs advice on how:<br /><ul><li>Implement/evaluate vendor technology stacks
    • 24. Understand your consumer
    • 25. Define Optimal Strategies
    • 26. Benchmark marketing organization</li></ul>You<br />Forrester<br />Tech<br />Vendors<br />Agencies<br />Consumer <br />Insight<br />Tech<br />Trends<br />Best <br />Practices<br />
    • 27. How do we service our clients<br />
    • 28. We align to initiatives that support strategic success<br />
    • 29. Personalized service delivery<br />Dedicated Account Manager / Executive Partner @ <br />Forrester<br />Executive Team @<br />Client<br />Understands:<br />Goals<br />Strategies<br />Initiatives<br />Personal Timelines<br />Consultative <br />Background<br />
    • 30. Personalized service delivery<br />Dedicated Account Manager @ <br />Forrester<br /><ul><li>Choose the right research
    • 31. Engage the best analyst
    • 32. Act as an extension of your team</li></li></ul><li>Forrester – Methodology Pilot<br />6 months cycle – 12 month contract<br /><ul><li>Evaluate impact of initiatives against business value
    • 33. ROI analysis
    • 34. Peer to peer networks
    • 35. Quantitative data
    • 36. Case studies
    • 37. Industry/role specific best practices
    • 38. Create delivery roadmap
    • 39. Benchmark
    • 40. Identify strategic priorities/Initiatives, create focus (from 100 to 3)</li></li></ul><li>Forrester &amp; &lt;&lt;COMPANY&gt;&gt; – Engagement Timeline 1H<br />Implement: <br />Service roadmap designed, delivered and mutually agreed<br />Value Initiatives prepared throughout year<br />Oct11<br />Measure<br />Deliver and Monitor Value while delivering service roadmap<br />Nov 11<br />Diagnose<br />Diagnostic Session w/ Executive Advisor<br />1Hr &lt;&lt;COMPANY&gt;&gt; kickoff session<br />Oct 11<br />Evaluate: <br />ROI analysis (report)<br />Mid Dec11<br />Oct 11<br />Dec11<br />Nov11<br />
    • 41. Our Clients<br />
    • 42. Some of our Clients (UK)<br />

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