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An introduction – <<COMPANY>><br />Supporting Strategic Growth through World Class Insights<br />Prepared by Forrester Res...
About You<br />
Agenda for our conversation<br />Introductions (10 min)<br />Background on <<COMPANY>> (15 min)<br />Current business situ...
About Forrester<br />
Forrester Research: Who are we?<br />Global research and advisory firm, our aim is to support business leaders and their d...
Our Focus: Your Focus - Role Based Insights<br />By focusing our organization on serving clients by professional role, For...
7 Areas of Expertise – Forrester Professional Practices<br />
Types of Research<br />Research Unit<br />What, Where and When?<br />Why and How?<br />Quantitative<br />Qualitative<br />...
BIG Picture – Practices or Roles<br />
Marketing Leadership: How can Forrester Help?<br />Define the strategy for the future of marketing and customer relationsh...
Customer Experience: How can Forrester Help?<br />Increase loyalty, maximise lifetime value of customers<br />
Customer Intelligence: How can Forrester Help?<br />Turn complex customer knowledge into strategic insight<br />
Consumer Product Strategy: How can Forrester Help?<br />Identify new market opportunities, business models.<br />
eBusiness & Channel Strategy: How can Forrester Help?<br />Build effective online strategies<br />
Interactive Marketing: How can Forrester Help?<br />Develop winning strategies for emerging and mainstream digital media <...
Our Services<br />
Proposed Engagement Level<br />Peer Community<br />Advisory Sessions<br />Research Unit<br />
Proposed Engagement Level<br />Research Unit<br />400+ Analysts <br />Unlimited Inquiry Access<br />World Class Insights<b...
Proposed Engagement Level<br />Peer Community<br />Exclusive Research<br />Best Practices<br />Dedicated Advisor<br />
Proposed Engagement Level<br />Advisory Sessions<br />Bespoke Engagements<br />Workshop Format<br />Executive Education <b...
Proposed Engagement Level<br />Peer Community<br />Advisory Sessions<br />Research Unit<br />Bespoke Engagements<br />400+...
Our Services: How do they stack up?<br />Advantage<br />Validation<br />Consultancy<br />Advisory<br />Sweet spot<br />Ins...
In a nutshell<br />Agencies<br />Tech<br />Vendors<br />Our Value Proposition to <<COMPANY>> is our Human Capital: their k...
Understand your consumer
Define Optimal Strategies
Benchmark marketing organization</li></ul>You<br />Forrester<br />Tech<br />Vendors<br />Agencies<br />Consumer <br />Insi...
How do we service our clients<br />
We align to initiatives that support strategic success<br />
Personalized service delivery<br />Dedicated Account Manager / Executive Partner @ <br />Forrester<br />Executive Team @<b...
Personalized service delivery<br />Dedicated Account Manager @ <br />Forrester<br /><ul><li>Choose the right research
Engage the best analyst
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Intro client

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  • Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  • Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  • Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  • Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  • Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  • Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
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  • Transcript of "Intro client"

    1. 1. An introduction – <<COMPANY>><br />Supporting Strategic Growth through World Class Insights<br />Prepared by Forrester Research for <<COMPANY>><br /><<DATE>><br />LOGO Company<br />
    2. 2. About You<br />
    3. 3. Agenda for our conversation<br />Introductions (10 min)<br />Background on <<COMPANY>> (15 min)<br />Current business situation.<br />Internal organization<br />Business strategic goals/priorities<br />Potential value added of addressing those.<br />(*)Focus on unaddressed requirements with high priority or need for validation in which Forrester’s input could be valuable<br />Brainstorming with Forrester (10+ min)<br />What can we do for <<COMPANY>>, how and when (if applicable)<br />Wrap up & next steps (5min) <br />
    4. 4. About Forrester<br />
    5. 5. Forrester Research: Who are we?<br />Global research and advisory firm, our aim is to support business leaders and their decisions. <br />We deliver fact based insights that inspire leaders and guide great decisions, ensuring success in a complex world.<br />George F. Colony<br />CEO<br />
    6. 6. Our Focus: Your Focus - Role Based Insights<br />By focusing our organization on serving clients by professional role, Forrester delivers highly relevant research-based services aligned to our client’s agendas. <br />LEADERSHIP BOARD AND DATA ADVISORS<br />Technology Industry<br />ADVISORY AND CONSULTING TEAMS<br />RESEARCH TEAM<br />Marketing & Strategy<br />CLIENT RESOURCE CENTER<br />ACCOUNT MANAGEMENT TEAM<br />Information Technology<br />
    7. 7. 7 Areas of Expertise – Forrester Professional Practices<br />
    8. 8. Types of Research<br />Research Unit<br />What, Where and When?<br />Why and How?<br />Quantitative<br />Qualitative<br />consumer adoption of digital devices, channels, and services, and on technology's impact on consumer behavior.<br />Consumer Technographics<br />(Consumer Survey Data)<br />Industry Specific <br />Best Practices<br />Forecast View<br />Role Specific <br />Best Practices<br />40 independent forecasts in collaboration with our research experts<br />Decision Support Tools<br />Role Specific<br />
    9. 9. BIG Picture – Practices or Roles<br />
    10. 10. Marketing Leadership: How can Forrester Help?<br />Define the strategy for the future of marketing and customer relationships<br />
    11. 11. Customer Experience: How can Forrester Help?<br />Increase loyalty, maximise lifetime value of customers<br />
    12. 12. Customer Intelligence: How can Forrester Help?<br />Turn complex customer knowledge into strategic insight<br />
    13. 13. Consumer Product Strategy: How can Forrester Help?<br />Identify new market opportunities, business models.<br />
    14. 14. eBusiness & Channel Strategy: How can Forrester Help?<br />Build effective online strategies<br />
    15. 15. Interactive Marketing: How can Forrester Help?<br />Develop winning strategies for emerging and mainstream digital media <br />
    16. 16. Our Services<br />
    17. 17. Proposed Engagement Level<br />Peer Community<br />Advisory Sessions<br />Research Unit<br />
    18. 18. Proposed Engagement Level<br />Research Unit<br />400+ Analysts <br />Unlimited Inquiry Access<br />World Class Insights<br />
    19. 19. Proposed Engagement Level<br />Peer Community<br />Exclusive Research<br />Best Practices<br />Dedicated Advisor<br />
    20. 20. Proposed Engagement Level<br />Advisory Sessions<br />Bespoke Engagements<br />Workshop Format<br />Executive Education <br />+ Validation<br />
    21. 21. Proposed Engagement Level<br />Peer Community<br />Advisory Sessions<br />Research Unit<br />Bespoke Engagements<br />400+ Analysts <br />Exclusive Research<br />Workshop Format<br />Best Practices<br />Unlimited Inquiry Access<br />Dedicated Advisor<br />Executive Education <br />+ Validation<br />World Class Insights<br />
    22. 22. Our Services: How do they stack up?<br />Advantage<br />Validation<br />Consultancy<br />Advisory<br />Sweet spot<br />Insights + Inquiries<br />Insights (Research)<br />Value<br />Self procured Intelligence<br />Google<br />Personalized<br />
    23. 23. In a nutshell<br />Agencies<br />Tech<br />Vendors<br />Our Value Proposition to <<COMPANY>> is our Human Capital: their knowledge, insights and our peer community of marketing leaders.<br />For the next time your team needs advice on how:<br /><ul><li>Implement/evaluate vendor technology stacks
    24. 24. Understand your consumer
    25. 25. Define Optimal Strategies
    26. 26. Benchmark marketing organization</li></ul>You<br />Forrester<br />Tech<br />Vendors<br />Agencies<br />Consumer <br />Insight<br />Tech<br />Trends<br />Best <br />Practices<br />
    27. 27. How do we service our clients<br />
    28. 28. We align to initiatives that support strategic success<br />
    29. 29. Personalized service delivery<br />Dedicated Account Manager / Executive Partner @ <br />Forrester<br />Executive Team @<br />Client<br />Understands:<br />Goals<br />Strategies<br />Initiatives<br />Personal Timelines<br />Consultative <br />Background<br />
    30. 30. Personalized service delivery<br />Dedicated Account Manager @ <br />Forrester<br /><ul><li>Choose the right research
    31. 31. Engage the best analyst
    32. 32. Act as an extension of your team</li></li></ul><li>Forrester – Methodology Pilot<br />6 months cycle – 12 month contract<br /><ul><li>Evaluate impact of initiatives against business value
    33. 33. ROI analysis
    34. 34. Peer to peer networks
    35. 35. Quantitative data
    36. 36. Case studies
    37. 37. Industry/role specific best practices
    38. 38. Create delivery roadmap
    39. 39. Benchmark
    40. 40. Identify strategic priorities/Initiatives, create focus (from 100 to 3)</li></li></ul><li>Forrester & <<COMPANY>> – Engagement Timeline 1H<br />Implement: <br />Service roadmap designed, delivered and mutually agreed<br />Value Initiatives prepared throughout year<br />Oct11<br />Measure<br />Deliver and Monitor Value while delivering service roadmap<br />Nov 11<br />Diagnose<br />Diagnostic Session w/ Executive Advisor<br />1Hr <<COMPANY>> kickoff session<br />Oct 11<br />Evaluate: <br />ROI analysis (report)<br />Mid Dec11<br />Oct 11<br />Dec11<br />Nov11<br />
    41. 41. Our Clients<br />
    42. 42. Some of our Clients (UK)<br />
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