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Transcript

  • 1. An introduction – <<COMPANY>>
    Supporting Strategic Growth through World Class Insights
    Prepared by Forrester Research for <<COMPANY>>
    <<DATE>>
    LOGO Company
  • 2. About You
  • 3. Agenda for our conversation
    Introductions (10 min)
    Background on <<COMPANY>> (15 min)
    Current business situation.
    Internal organization
    Business strategic goals/priorities
    Potential value added of addressing those.
    (*)Focus on unaddressed requirements with high priority or need for validation in which Forrester’s input could be valuable
    Brainstorming with Forrester (10+ min)
    What can we do for <<COMPANY>>, how and when (if applicable)
    Wrap up & next steps (5min)
  • 4. About Forrester
  • 5. Forrester Research: Who are we?
    Global research and advisory firm, our aim is to support business leaders and their decisions.
    We deliver fact based insights that inspire leaders and guide great decisions, ensuring success in a complex world.
    George F. Colony
    CEO
  • 6. Our Focus: Your Focus - Role Based Insights
    By focusing our organization on serving clients by professional role, Forrester delivers highly relevant research-based services aligned to our client’s agendas.
    LEADERSHIP BOARD AND DATA ADVISORS
    Technology Industry
    ADVISORY AND CONSULTING TEAMS
    RESEARCH TEAM
    Marketing & Strategy
    CLIENT RESOURCE CENTER
    ACCOUNT MANAGEMENT TEAM
    Information Technology
  • 7. 7 Areas of Expertise – Forrester Professional Practices
  • 8. Types of Research
    Research Unit
    What, Where and When?
    Why and How?
    Quantitative
    Qualitative
    consumer adoption of digital devices, channels, and services, and on technology's impact on consumer behavior.
    Consumer Technographics
    (Consumer Survey Data)
    Industry Specific
    Best Practices
    Forecast View
    Role Specific
    Best Practices
    40 independent forecasts in collaboration with our research experts
    Decision Support Tools
    Role Specific
  • 9. BIG Picture – Practices or Roles
  • 10. Marketing Leadership: How can Forrester Help?
    Define the strategy for the future of marketing and customer relationships
  • 11. Customer Experience: How can Forrester Help?
    Increase loyalty, maximise lifetime value of customers
  • 12. Customer Intelligence: How can Forrester Help?
    Turn complex customer knowledge into strategic insight
  • 13. Consumer Product Strategy: How can Forrester Help?
    Identify new market opportunities, business models.
  • 14. eBusiness & Channel Strategy: How can Forrester Help?
    Build effective online strategies
  • 15. Interactive Marketing: How can Forrester Help?
    Develop winning strategies for emerging and mainstream digital media
  • 16. Our Services
  • 17. Proposed Engagement Level
    Peer Community
    Advisory Sessions
    Research Unit
  • 18. Proposed Engagement Level
    Research Unit
    400+ Analysts
    Unlimited Inquiry Access
    World Class Insights
  • 19. Proposed Engagement Level
    Peer Community
    Exclusive Research
    Best Practices
    Dedicated Advisor
  • 20. Proposed Engagement Level
    Advisory Sessions
    Bespoke Engagements
    Workshop Format
    Executive Education
    + Validation
  • 21. Proposed Engagement Level
    Peer Community
    Advisory Sessions
    Research Unit
    Bespoke Engagements
    400+ Analysts
    Exclusive Research
    Workshop Format
    Best Practices
    Unlimited Inquiry Access
    Dedicated Advisor
    Executive Education
    + Validation
    World Class Insights
  • 22. Our Services: How do they stack up?
    Advantage
    Validation
    Consultancy
    Advisory
    Sweet spot
    Insights + Inquiries
    Insights (Research)
    Value
    Self procured Intelligence
    Google
    Personalized
  • 23. In a nutshell
    Agencies
    Tech
    Vendors
    Our Value Proposition to <<COMPANY>> is our Human Capital: their knowledge, insights and our peer community of marketing leaders.
    For the next time your team needs advice on how:
    • Implement/evaluate vendor technology stacks
    • 24. Understand your consumer
    • 25. Define Optimal Strategies
    • 26. Benchmark marketing organization
    You
    Forrester
    Tech
    Vendors
    Agencies
    Consumer
    Insight
    Tech
    Trends
    Best
    Practices
  • 27. How do we service our clients
  • 28. We align to initiatives that support strategic success
  • 29. Personalized service delivery
    Dedicated Account Manager / Executive Partner @
    Forrester
    Executive Team @
    Client
    Understands:
    Goals
    Strategies
    Initiatives
    Personal Timelines
    Consultative
    Background
  • 30. Personalized service delivery
    Dedicated Account Manager @
    Forrester
    • Choose the right research
    • 31. Engage the best analyst
    • 32. Act as an extension of your team
  • Forrester – Methodology Pilot
    6 months cycle – 12 month contract
    • Evaluate impact of initiatives against business value
    • 33. ROI analysis
    • 34. Peer to peer networks
    • 35. Quantitative data
    • 36. Case studies
    • 37. Industry/role specific best practices
    • 38. Create delivery roadmap
    • 39. Benchmark
    • 40. Identify strategic priorities/Initiatives, create focus (from 100 to 3)
  • Forrester & <<COMPANY>> – Engagement Timeline 1H
    Implement:
    Service roadmap designed, delivered and mutually agreed
    Value Initiatives prepared throughout year
    Oct11
    Measure
    Deliver and Monitor Value while delivering service roadmap
    Nov 11
    Diagnose
    Diagnostic Session w/ Executive Advisor
    1Hr <<COMPANY>> kickoff session
    Oct 11
    Evaluate:
    ROI analysis (report)
    Mid Dec11
    Oct 11
    Dec11
    Nov11
  • 41. Our Clients
  • 42. Some of our Clients (UK)