Brasscom institutional - Brazil 2022
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Brasscom institutional - Brazil 2022

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7th largest ICT market in the world and 8th largest IT market 1st ICT and IT markets in Latin America

7th largest ICT market in the world and 8th largest IT market 1st ICT and IT markets in Latin America

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Brasscom institutional - Brazil 2022 Brasscom institutional - Brazil 2022 Presentation Transcript

  • About BRASSCOMVISION Position Brazil as one of the top five key global IT centers. Spread the excellence and innovative capabilities of IT to other sectors, increasingMISSION Brazilian economy’s productivity and quality.
  • BRASSCOM’s Agenda INSTITUTIONAL Sector Strategy Institutional Relations Public Relations Marketing Strategy HUMAN RESOURCES INFRASTRUCTURE & MARKET REGULATORY & EDUCATION DIGITAL CONVERGENCE DEVELOPMENT Promote a globally Educational programs Infrastructure Promote and develop competitive, fair, and aligned with the investments to develop the IT-BPO sector ethical IT-BPO sector IT-BPO sector the IT-BPO sector locally and overseas BRAZIL IT 2022 STRATEGIC PLAN Legislation and Taxes, Technical Education, English Broadband, Digital TV, Demand Generation,International Agreements, Education, Talent Mapping, Mega Events, IBCD, Promotional Events, IP & Piracy Control Career Promotion Innovation Roadshows, Media & Web
  • Brazilian ICT Market ICT MARKET 2010 (US$ Billion) IT-BPO 85.1 COMMUNICATIONS 80.6 165.7 IT-BPO MARKET 44% IT-BPO EXPORTS 9% US$ BILLION 85.1 US$ BILLIONSource: Brasscom, IDC TOTAL IT SPENDING ACCOUNTS FOR 4% OF BRAZIL’S GDP 4
  • Regional Leadership 7th largest ICT market in the world and 8th largest IT market 1st ICT and IT markets in Latin AmericaSources: IDC and Gartner – Emerging Market Analysis, IT – Brazil – July 2010 – LATAM includes México
  • Financial Services 403 million cards - debit and credit (2010) 56 billion banking transactions per year (2010) 13 billion online banking transactions (2010) US$ 13 billion invested in technology by the sector - largest IT buyer in Brazil (2010) 106 million trades – Bovespa (2010) Sources: Abecs (Brazilian Association of Credit Card Companies and Services), Febraban (Brazilian Federation of Banks) and Bovespa
  • E-Government 135 million voters 5.500 municipalities 300 thousand votes processed per minute 3 hours for the results 24 million electronic tax declarations (personal) 1.1 million electronic tax declarations (business) Sources: Superior Electoral Court and Federal Revenue Bureau
  • Energy, Oil & Gas 47% renewable sources 27 billion liters of ethanol produced per year 365 billion cubic meters reserves of natural gas 2.5 million barrels of oil produced per day – technology for offshore fields (most oil reserves are on the continental shelf, in deep and ultra-deep waters) Technology to exploit oil in the pre-salt 2.8 million flex cars registered (2010) - software developed in Brazil Sources: Ministry of Mines and Energy (MME), National Association of Motor Vehicles Manufacturers and Associated Industries (ANFAVEA) and Petrobras
  • Agribusiness US$ 76.4 billion in agricultural exports (2010) 160 million tons of grains produced (2010) 25% of world food supply 400 Agribusiness Software (2009) Technology and IT Innovation – Embrapa Satellite - environment control and agriculture expansion through technology Sources: Ministry of Agriculture, Cattle and Supply (MAPA) and Brazilian Agricultural Research Corporation (Embrapa)
  • Manufacturing 3rd largest IT buyer in Brazil (after finance and telecom) 43% of ERP market 66% of ERP market in Brazil is supplied by national companies - US$ 1.4 B in 2010 250 thousand IT professionals have deep knowledge in Manufacturing and Retail
  • Human Resources and Education 1.2 million IT professionals (2010) 750 thousand new IT professional needed until 2020 2.314 universities (2008) 568 thousand students registered in Technological Education courses (2008) 4.355 undergraduation courses related to IT (2008) 55 thousand scientific articles published in International media (2008) Sources: Brasscom, IDC, Ministry of Education (MEC) and Ministry of Science and Technology (MCT)
  • Infrastructure 210 million mobile phone lines 41 million broadband connections 4th largest PC market in the world 6th largest market for mobile phones 2nd largest number of airports in the world - 35 international / 33 domestic 880 weekly-international flights Sources: National Agency for Telecommunications (Anatel), IDC, Brazilian Association of Telecommunications (Telebrasil) and Teleco
  • Economic Strength and Stability7th Largest Economy in the World and 1st in Latin America 2010 GDP: US$ 2.1 T 2011 Expected GDP growth: 4.5% FDI 2010: US$ 48.5 B 2011 Expected FDI: US$ 60.0 B Top multinationals have been in Brazil for decades – IBM: 1917; J&J: 1933 World’s top 5 in regulation of securities and exchanges 34 Brazilian companies in the Global Fortune 2000: Petrobras, Embraer, Vale, CSN,Gerdau, Aracruz, Suzano, Brazil Foods, Inbev, Itau/Unibanco, Bradesco, among others Effective policy to control inflation since 1994 83% of population in urban centers Sources: Economist Intelligence Unit, IMF, World Economic Forum
  • Diversified Economy 28 technology parks 3rd largest manufacturer of aircrafts 6th largest manufacturer of automobiles 2nd largest producer of biofuels 9th largest producer of oil 1st producer and exporter of coffee, sugar, orange juice and ethanol Sources: UNESCO, IBGE, BNDES, Petrobras Website, The Boston Consulting Group – BCG, SECEX
  • Cultural Landscape 92.7 million 25 million 18 million 15 million Afro-Brazilians Italian-Brazilians German-Brazilians Hispano-Brazilians 10 million 1.8 million 1.6 million Arabic-Brazilians Polish-Brazilians Japanese-Brazilians
  • Total Cost Competitiveness Optimized On-Shore / Offshore Ratio  High Productivity  Timezone: Real-time communication  Industry / Business knowledge  Nearshore: Lower management / travel costs  Cultural compatibility  Low-turnover rates High Quality  Low levels of rework
  • Brazil 2022: Opportunities and Challenges Global Economic, Global Economic, Demographic, and Demographic, and Growth of Growth of Growth of Global IT Growth of Global IT Technology Technology Political Changes Political Changes BRICs BRICs Markets Markets Trends Trends Cloud Mobile Social Media Asia Pacific Big Data Latin America Cleantech Innovation Science Without Borders Human Capital Pronatec Infrastructure PNBL, 2014 World Cup, 2016 Olympics Competitive Costs Brasil Maior Plan 2010 2022 Economic Power Economic Power 7th 5th IT-BPO Market IT-BPO Market US$ 85.1 B ~ 2x US$ 150.0 – 200.0 B Share of GDP Share of GDP 4.0% 6.0% ~ 8x IT-BPO Exports IT-BPO Exports US$ 2.4 B US$ 20.0 B
  • Thank You!