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Whether it’s through blogs, tweets, or even the comments section of an online newspaper, the world is increasingly talking online. However, the potential uses for the massive amounts of information available on the internet remain largely untapped in the sphere of evaluation.
This presentation will explore innovative methods to extract these insights from the large and complex collections of digital data publicly available online. In particular, we will examine the unprecedented uses, and potential limitations, of digital media analytics to:
• Measure the outcomes of public outreach, advocacy, communications, and information sharing programs;
• Establish current and retroactive baselines;
• Conduct “borderless” data collection to gain insights from other countries, as well as disapora communities in Canada;
• Identify unknown stakeholder groups and create detailed stakeholder maps; and,
• Provide context and insight to inform further data collection.