View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Channel No of Placements Total Value if paid for Seven 375 $279,689 7Mate 495 $0 7Two 497 $0 Nine 30 $110,721 GO! 5 $718 Ten 306 $448,091 Eleven 736 $111,825 TOTAL 2,444 $951,044 Indicator Via Web Via Phone Total Number of donors 215 392 607 Average gift $55.46 $60.68 $58.83 Total raised $11,924 $23,789 $35,713 ROI $0.36
Best time to mail is when TV is playing, Xmas or Tax
We know which lists to mail out of 15 we tested, drop 4
A few more tests to refine
Quick Diversion Top Tips Mail 1. Urgency 2. Demonstrate need 3. Demonstrate impact of CP 4. Demonstrate difference donation will make 5. Strong story 6. Long letter 7. Strong uplift 8. Video in high value packs 9. Separate reply mech’s 10. Call high value donors who haven’t responded 30% reach, 64% convert vs. 26% non contacts 11. Follow up letter/video showing how we spent funds Do you still send appeals like this?
The Right Language “ I guarantee that every single dollar will be stretched as far as possible. Please take the time to read the booklet enclosed, it isn’t about The Spastic Centre – it’s really about you and how important your support is. Thanks again for sending your support and for sharing our goal of letting people achieve their very best. I look forward to writing to you again shortly with an update.”