Converting with Books for Content Websites Sept. 2007 To Join Our Program go to: http://www.chapters.indigo.ca/AffiliateOpportunities/AFF1-art.html Ceri Nelmes, Online Marketing Manager, Affiliate & Partner Tel: (416) 646 8984 Email: firstname.lastname@example.org
At bare minimum, always create a: “Library/Resources/More Information” section on your site and add some clickable images of books (with Buy Now! or another call-to action) and add a short blurb of why you think this book speaks to your audience.
For example: if you have a site on yoga add your “ Top 10 Yoga Books for Pregnancy”.
Don’t forget to add banners, text links, etc. on other pages of your site to drive traffic to your book resource section
Already Featuring a Book? Use the Basics to Increase Conversion
Relevancy: ensure you choose books that are relevant to your site. Don’t put unrelated books on your site just because you like them – think of your audience.
Create a Yoga Book of the Month/Week/etc.,” and make it a regular feature.
From somewhere on the home page use a call out box with short intro text into the currently featured book.
Include an image of the book and a few lines of descriptive text. At the end of the very short, but captivating few lines add ‘More…’ and link to a full page review. This is a great teaser and makes the user navigate more pages.
On the feature page list all of your other reviews from previous weeks and link to them – increasing your authority as topical content provider.
Add a review of a relevant book you’ve read on your blog. Include your thoughts and make it personal. This is seen by the reader as a ‘vote’ (negatively or positively) for the product. Remember, an opinionated blog is a well-read blog.
Link out from your review to the exact product landing page. Linking to the outside product creates a great user experience - if they need more information, it’s there!
You can add the book cover image in your blog post and make it clickable too. Underneath add the list price and ‘our price.’