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Brisk son 2
 

Brisk son 2

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  • First of all, we defined our target audience and tried to find out how we can reach them.We focused on streets as medium to not to leave Brisk’s brand ID.

Brisk son 2 Brisk son 2 Presentation Transcript

  • BRAND AS A STATUS SYMBOL• The brand is animportant signal to othersinside and outside theirpeer group thatthey conform, that theyare like them, or viceversa.
  • BRAND IDENTITYCOLORFUL, ENERGETIC, ARTISTIC andOUTGOING
  • TARGET AUIDENCE• Age 16-20, High school studentsespecially men• Reference Group: University students
  • Daan Meijers• 18• Loves skateboarding• Listens CKY, theoffspring, SUM 41• Wears DC or Vans• Uses Facebook, Twitterand Instagram• Reads Urban Dictionary• Drinks Brisk
  • INSIGHT• Teenagers want to have a life in whichthey can express themselves freely. Theyfeel under pressure with boundries.
  • OUR AIM• To increase brand awareness• Being top of mind brand in the targetgroup• To ensure that teenagers feel more freewith Brisk.• To create brand loyalty by supplying egosatisfaction
  • STRATEGY• Giving space to teenagers for showingtheir style freely in entertaining ways
  • OUR TONEBECAUSE OF THE BRAND ID, OURCAMPAIGN TONE IS COMPETITIVE ANDFRIENDLY.
  • CREATIVE SIDE• We tried to impress our target audienceusing images like bikers, skaters androllerbladers.• These images are also energetic, colorfuland joyful which leads to competition.
  • SLOGANBeat theStreet!
  • PRINT/BILLBOARD
  • PRINT AD
  • FLYER
  • CAMPAIGN VIDEO• Our Campaign Video• http://www.youtube.com/watch?v=avbeLToesqk&feature=youtu.be• We will publish the video on UrbanDictionary as a banner
  • OUTDOOR
  • OUTDOOR ACTIVITIES• Two festivals in• Antwerp Boom• Voormalig Floriade terrein 24.08.13
  • • Shy FX is the pseudonym of AndreWilliams, an English DJ and Producerfrom London.• The Offspring is an American punkrock band from Orange County, California,formed in 1984.• Linkin Park is an American rock bandfrom Agoura Hills, California.
  • COMPETITION (1. step)Takes about 6 weeks• Buy a• Open the bottle• See the code on the back of the cap• Enter the code in beatthestreet.com• Get a chance to join the competition• One Brisk=one chance,MORE Brisk=MORE chance
  • COMPETITION (2. step)Takes about 2 weeks• 60 participants will be chosen in a lottery• The participants will be announced onFacebook and Twitter accounts• These participants will send theirperformances (skating, cycling) tobeatthestreet.com• The most 30 appropriate videos will bechosen for the final phase• The competitors will be announced onFacebook and Twitter accounts
  • OUTDOOR ACTIVITIESCON’T• The best 9 competitors (3 skaters, 3cyclers, 3 rollarbladers) will be chosen bythe jury in each festival• The firsts in every categorywillbe chosen by audience onsocial mediaAlso in the event area therewill be kiosks to vote forperformances.
  • OUTDOOR ACTIVITIESCON’T• 6 competitors (3 from Belgium, 3 fromNetherlands) will compite in USA, in theevent in Randall’s Island
  • APPLICATION• A new game onitunes, android andFacebook• Players can control askate, bicycle, rollerblade• Who wins thecompetition will beone of thecharacter, and his/her
  • OUTDOOR ACTIVITIESCON’TOUR JURY:• Tony Hawk(skateboarding)• Chris Haffey(Aggressive inline skating)• Bob Haro(Bmx bcycle)
  • OUTDOOR ACTIVITIESCON’TOur target audience can watch ourevent on Youtube Live, and they canvote for their favorite performances viaTwitter with #BEATTHESTREET
  • INSTAGRAM• At the event day, all guests and also briskteam members (photographers, staff etc.)will upload photos of concerts and thecompetition.• #BEATTHESTREET• Most photo uploader with the hashtag willwin one of the prizes(cycle, rollarblade, skate)