• Shy FX is the pseudonym of AndreWilliams, an English DJ and Producerfrom London.• The Offspring is an American punkrock band from Orange County, California,formed in 1984.• Linkin Park is an American rock bandfrom Agoura Hills, California.
COMPETITION (1. step)Takes about 6 weeks• Buy a• Open the bottle• See the code on the back of the cap• Enter the code in beatthestreet.com• Get a chance to join the competition• One Brisk=one chance,MORE Brisk=MORE chance
COMPETITION (2. step)Takes about 2 weeks• 60 participants will be chosen in a lottery• The participants will be announced onFacebook and Twitter accounts• These participants will send theirperformances (skating, cycling) tobeatthestreet.com• The most 30 appropriate videos will bechosen for the final phase• The competitors will be announced onFacebook and Twitter accounts
OUTDOOR ACTIVITIESCON’T• The best 9 competitors (3 skaters, 3cyclers, 3 rollarbladers) will be chosen bythe jury in each festival• The firsts in every categorywillbe chosen by audience onsocial mediaAlso in the event area therewill be kiosks to vote forperformances.
OUTDOOR ACTIVITIESCON’T• 6 competitors (3 from Belgium, 3 fromNetherlands) will compite in USA, in theevent in Randall’s Island
APPLICATION• A new game onitunes, android andFacebook• Players can control askate, bicycle, rollerblade• Who wins thecompetition will beone of thecharacter, and his/her
OUTDOOR ACTIVITIESCON’TOUR JURY:• Tony Hawk(skateboarding)• Chris Haffey(Aggressive inline skating)• Bob Haro(Bmx bcycle)
OUTDOOR ACTIVITIESCON’TOur target audience can watch ourevent on Youtube Live, and they canvote for their favorite performances viaTwitter with #BEATTHESTREET
INSTAGRAM• At the event day, all guests and also briskteam members (photographers, staff etc.)will upload photos of concerts and thecompetition.• #BEATTHESTREET• Most photo uploader with the hashtag willwin one of the prizes(cycle, rollarblade, skate)