Managed Analytics Services
– Building Insight2Action
At Cequity, our analytics services will help you
l Enhance Revenue – By acquiring new customers, improve customer loyalty, predict customer behaviour & increase
customer value
l Save Costs – By optimizing marketing spends, optimizing channels of contact & a compelling
cost-saving thro’ an hybrid on-site & off-shore engagment model
l Drive Insight2Action at speed – By seamlessly combining analytics with campaign management,
we accelerate marketing action and results from analytics.
We will therefore help you improve marketing response, reduce marketing spends, increase profits and get more value from your
data.
Our analytical consultants are qualified to provide deep insights by objectively analyzing vast amount of customer transactional,
lifestyle and secondary data to help make quick business impact. Our consultants have rich experience in key verticals like:
financial services, insurance, mortgage, retail, travel, entertainment & telecommunications.
Our analytics services include:
CEQUITY BIZACTION – Modeling services
Insight2Action Acquisition Insight2Action Value-build Insight2Action Retention
Models Models Models
Prospect Modeling and Scoring Cross-Sell/Up-Sell Analytics Churn Prediction
Lead Scoring and Enhancement Lifecycle Profiling Attrition Models
Optimal Contact Strategy Development Response/Conversion Modeling
Portfolio Analysis CLTV Modeling
Segmentation Models
Cequity xpress analytics – On-demand analytics @ speed:
Our efficient, high quality analytic services helps you quickly implement powerful analytical models based upon our proprietary
Xpress analytical infrastructure using advanced analytical tools & solutions. Xpress Analytics makes it easy to speed-up the
model design and development process. Hence, we make it easy for you build and implement large number models and realize
business results faster than ever before. Cequity Xpress Analytics acts a perfect complement to your in-house team resources, or
if you are looking for a partner who can help you build a faster go-to-market solution in the shortest possible time. Because your
business cannot wait.
Cequity NUMBERZ – Analytical solution for financial services
We have built our expertise in offering a range of analytical services & models across the entire customer lifecycle of the financial
services business. It includes the entire spectrum right from Customer Acquisition
to Customer Retention.

For the financial services vertical we offer the analytical services that span the entire customer lifecycle
Insurance Credit Card Retail Banking Mortgage
Customer u Cross Sell Modeling u Activation Scorecards u Channel Migration u Customer Lifetime
Framework Value
Acquisition u Dormancy Prediction u Customer Propensity
u Acquisition Models Framework Scorecards u Risk Scorecard
u Customer Profiling u Balance Consolidation u Customer Lifetime u Mortgage Insurance
Solutions Value Scorecard
u Channel Analytics
Customer Profitability Balance Build
Upsell Propensity
u u
u
Scorecards Framework
Models
Customer u Renewal Prediciton u Proactive Retention u Depletion Scorecards u Propensity of
Retention Scorecards Prepayment
u Collateral Quantity
Scorecard
Cequity’s strong understanding of underlying customer data and the ability to address the entire marketing lifecycle right from
prospecting to measurement has helped clients realize the value of their investments.
Business Objective Description Impact in 6-12 Months
1. Acquisition u Rationalizing prospect solicitations and reducing mailing costs at a u 5-10% reduction in marketing costs
credit card issuer
u Tailoring direct mail offers to targeted segments at a retail bank u 2.5-4.0 times improvement in response rates
u Acquiring lower-value customers via a lower-cost channel at a u 8% profit improvement from lower acquisition
small-business health insurance provider costs
2. Development u Identifying and targeting priority low-penetration customers for u Ÿ 20-40% profit increase for targeted
cross-sell at a retail bank segments
u Creating client-centric metrics and relationship management at a u 5-10% increase in revenue expected
wholesale bank
u Migrating key customer segments upward at a luxury retailer u 7-17% increase in customer spend
u Enhancing cross-sell in the personal lines P&C agent channel u 7% increase in total premiums
3. Retention u Targeting offers to reduce downward migration among high-value u 20-30% reduction in downward migration
segments at a retailer
u Reducing silent attrition for high-risk customer segments at a u 34-50% profit increase expected
retail bank
4. Servicing u Using online servicing to reduce same-account call volume at a u 40% reduction in call center costs
consumer finance company
Analytics will help business either lower cost of acquisition, improve response rates, increased profits and reduce churn.
Cequity data centre and infrastructure setup
With Cequity, clients have access to state-of-the art data centre that has world class infrastructure capabilities, 24 X 7 support
and complete information security.
Carrier-neutral world
class infrastructure
UPS Backup
Connectivity and
Generators
bandwith
A complete 24X7X365 Biometric Access
environment and Exit Sensors
Redundant HVAC Continuous Video
Controlled Environment Survelliance
Gas-based fire Server Operation
Suppression System Monitoring
On-premises Security
Security Officers Breach Alarms