Event Driven Marketing V2

1,717 views
1,601 views

Published on

Event driven marketing services Event Driven Marketing is a concept designed to personalise dialogue and create tailor made marketing programs to each customer. It brings in substantial amount of opportunities to convert as much as 20–50% of leads into actual sales, which is a 10 times multiplied result than the normal CRM tools.
To download visit:
blog.cequitysolutions.com and www.cequitysolutions.com

Published in: Business, Technology
1 Comment
2 Likes
Statistics
Notes
  • The biggest benefit seen with employing
    EDM is that there is minimal wastage - of
    time, effort and money. Instead of
    conducting a campaign based on the
    marketer's sales objectives, an Event Driven
    approach is focused more on the customer's
    need. Customers receive promotional offers
    and service messages that are of interest to
    them at the moment, and marketers avoid
    the shotgun approach typical of most
    campaigns.

    http://www.cequitysolutions.com/insight.php
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,717
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
0
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Event Driven Marketing V2

  1. 1. Event driven marketing services Event Driven Marketing is a concept designed to personalise dialogue and create tailor made marketing programs to each customer. It brings in substantial amount of opportunities to convert as much as 20–50% of leads into actual sales, which is a 10 times multiplied result than the normal CRM tools. It enables approaching prospective customer at the right time with the right product in the right manner. EDM builds total customer relationship and moves the engagement from a monologue mode of communication to a dialogue from a company’s time to contact to ‘customers time to contact’. This is called the Total Customer Relationship (TCR). TCR Framework Opportunities to open a conversation Is this what you Welcome Wishing have been looking for? Total Customer Help Looking forward Relationship (TCR) Congratulations ! Worried .. Thank You ! Key Benefits n Increased customer focus, satisfaction and responsiveness n Lower attrition n Increased revenue and profitability n Drive Band preference n Maximize marketing opportunities As you think about the potential event opportunities in your business, make sure that you build a technology foundation that will enable you to define, detect and automate events across all kinds of events. We in partnership with Eventricity can provide you a complete, packaged Event Driven Marketing solution – Timeframe & Coffee.
  2. 2. EDM Suite As a part of the Event Driven Marketing services we provide the entire spectrum of strategic analysis, consultancy and design to Event development, optimization, implementation and customer communication and dialogue. Strategic Analysis, Consultancy and Design Software Application Detecting Events - “Time Frame” Customer Optimizing Software Application and Filter - “Coffee” Customer CEQUITY ACE Communication and Campaigner Dialogue Infrastructure Value Proposition n Time to market. To implement a typical Proof of Business Value takes less than 12 weeks elapsed time. Profit from any eventricity project is seen in months (or sometimes even weeks) instead of years. n Implementation and deployment of Events into the Bank’s existing CRM infrastructure. n Consultancy and workshops to assist with the definition and design of particular Bank Events. Here the Timeframe library contains a set of proven, business Events that help with the fast tracking of any project. n Strategic assessment and mentoring, for example, in the deployment of an Event process to address particular product offerings or services. n Using our Event Driven Marketing solution, we can link to any existing CRM solutions allowing them to deliver response rates up to 10 times more than before. KPI’s that EDM can Address Marketing Response Rates 80 Marketing Costs 50 70 Response rates changed from 60 Marketing costs were 45 40 50 35 2%–5% to between 5% and 40 reduced from Au$50m / Year 30 25 75%. 30 20 to Au$12.5m. At the same 20 15 (Source: Union Bank of 10 time profitability increased 10 0 5 Min Max Norway) Average (>Au$3Bn in 2002). 0 (Source: National Australia EDM Average Response Rate is 34% for over 100 Events. bank) (Source: National Australia Bank) Sales Results 100% 90% Customer Attrition / Churn 55% of ALL product sales 80% 70% 60% 6 came from 5 Events 50% Customer Churn was around 5 40% 4 (Source: Rabobank) 30% 6%. Using an EDM approach 3 20% 10% this was decreased by 2 0% 1 60% to around 2%. 0 (Source: N/S) Product Cross Sell & Holdings 2 Average Product Holdings per 1.0 1.6 1.4 Customer increased from less 1.2 1 than 1.2 to around 1.9. 0.8 0.6 0.4 (Source: UBN) 0.2 0

×