Event driven
marketing services
Event Driven Marketing is a concept designed to personalise dialogue and create tailor made marketing programs to each customer.
It brings in substantial amount of opportunities to convert as much as 20–50% of leads into actual sales, which is a 10 times
multiplied result than the normal CRM tools. It enables approaching prospective customer at the right time with the right product
in the right manner.
EDM builds total customer relationship and moves the engagement from a monologue mode of communication
to a dialogue from a company’s time to contact to ‘customers time to contact’. This is called the Total Customer
Relationship (TCR).
TCR Framework
Opportunities to open a conversation
Is this what you Welcome Wishing
have been looking
for?
Total
Customer Help
Looking forward Relationship
(TCR)
Congratulations !
Worried .. Thank You !
Key Benefits
n Increased customer focus, satisfaction and responsiveness
n Lower attrition
n Increased revenue and profitability
n Drive Band preference
n Maximize marketing opportunities
As you think about the potential event opportunities in your business, make sure that you build a technology foundation that will
enable you to define, detect and automate events across all kinds of events.
We in partnership with Eventricity can provide you a complete, packaged Event Driven Marketing solution – Timeframe & Coffee.

EDM Suite
As a part of the Event Driven Marketing services we provide the entire spectrum of strategic analysis, consultancy and design to
Event development, optimization, implementation and customer communication and dialogue.
Strategic Analysis, Consultancy and Design
Software Application
Detecting Events
- “Time Frame”
Customer Optimizing Software Application
and Filter - “Coffee”
Customer CEQUITY ACE
Communication and Campaigner
Dialogue
Infrastructure
Value Proposition
n Time to market. To implement a typical Proof of Business Value takes less than 12 weeks elapsed time. Profit from any
eventricity project is seen in months (or sometimes even weeks) instead of years.
n Implementation and deployment of Events into the Bank’s existing CRM infrastructure.
n Consultancy and workshops to assist with the definition and design of particular Bank Events. Here the Timeframe library
contains a set of proven, business Events that help with the fast tracking of any project.
n Strategic assessment and mentoring, for example, in the deployment of an Event process to address particular product offerings
or services.
n Using our Event Driven Marketing solution, we can link to any existing CRM solutions allowing them to deliver response rates up
to 10 times more than before.
KPI’s that EDM can Address
Marketing Response Rates 80
Marketing Costs
50
70
Response rates changed from 60 Marketing costs were 45
40
50 35
2%–5% to between 5% and 40
reduced from Au$50m / Year 30
25
75%. 30
20
to Au$12.5m. At the same 20
15
(Source: Union Bank of 10 time profitability increased 10
0 5
Min Max
Norway) Average (>Au$3Bn in 2002). 0
(Source: National Australia
EDM Average Response Rate is 34% for over 100 Events. bank)
(Source: National Australia Bank)
Sales Results 100%
90%
Customer Attrition / Churn 55% of ALL product sales 80%
70%
60%
6 came from 5 Events 50%
Customer Churn was around 5 40%
4 (Source: Rabobank) 30%
6%. Using an EDM approach 3
20%
10%
this was decreased by 2 0%
1
60% to around 2%. 0
(Source: N/S)
Product Cross Sell & Holdings
2
Average Product Holdings per 1.0
1.6
1.4
Customer increased from less 1.2
1
than 1.2 to around 1.9. 0.8
0.6
0.4
(Source: UBN) 0.2
0