Bridging relationships & accountability A credentials presentation Visit www.cequitysolutions.com and blog.cequitysolutions.com for more information about authors

Our mission Applying Information , insights and technology and give our clients value thro’ enhanced Customer experience solutions

Our philosophy “ Enhanced information availability empowers marketers with insight that allows for precise customer targeting and profitable relationships”

How can we help you? Develop individualized marketing methods that utilizes customer information to build long-term, personalized, and profitable relationships with every customer.

Cequity – Our services Direct Mail, telemarketing, field marketing Email & SMS Marketing Database management & Loyalty Programs Analytical Marketing Services Direct Marketing 2.0

The Cequity Way

Our approach

Cequity – Our proposition & benefits Client Needs Our Proposition Our Offering “ How do we identify & reach out to prospects who are similar to our customers” Spend Optimizers Database & Lists support “ How do we get most of the campaigns that we run across the country” Yield managers Prospect Marketing - Seamless - Technology enabled - Market Presence - Contact Centres “ How do we cross-sell our range of products to our existing customers and build stickiness with our company” Lifecycle Managers Analytical Services Campaign Management Solutions “ How do we build loyalty with our existing customers and increase customer retention and share of their spend with us” Relationship Catalysts Loyalty Management - Loyalty Strategy - Technology Platform - Loyalty Program Mgt. “ How do we improve our customer service and build a satisfactory post-sale experience” Customer Managers Customer Management Solutions - Management - Delivery - Technology platform

The Cequity Way Right Customer Right Offer Right Channel Right Time

How can Direct Marketing 2.0 deliver this?

Cequity – Driving every aspect of customer management

What is Cequity ACE™ ? India’s First Analytical Direct Marketing Infrastructure for enhanced customer relationships

Cequity ACE™ - Framework Cequity ACE™ (Accelerated Customer Engagement) Framework Gather & Manage Data on Cequity ACE™ Enterprise Manager Analyze Data/ Draw Insight on Cequity ACE™ Analyzer Apply Insight and launch campaign on Cequity ACE™ Campaigner Single View of Customer Data Enrichment & Refinement Segmentation & Value Analysis Profiling & Propensity Modeling Intelligent Insight Driven Interactions Campaign Management & Execution Close the loop so customer responses are quickly incorporated into future analytics Cequity ACE™ is designed for marketing professionals to create a competitive advantage in marketing and deliver high ROI Cequity ACE™ makes it possible to analyze, segment, identify and communicate with large volumes of customers and contacts on an individual basis and make a performance driven multi-channel marketing a reality Cequity ACE™ (Accelerated Customer Engagement) Framework

Cequity ACE™ - Benefits Organize customer data accurately & quickly in a few days Helps you transfer data from different sources in to single platform and connecting relationships between tables in an easy to use point and click environment. Transfer data from any type of system (Operations, Transactions etc.) and any type of file Creation of a single customer view is easy, fast and quick Launch your targeted campaigns in quick time You can plan, execute and measure campaigns Launch campaigns on multi-channel and multi-stage campaign at ease Increase the velocity of the campaigns. Email, SMS and MMS Execution Dynamic Content; Content Personalisation Simple to use Interface Mine your customer data for immediate marketing action Ability to “slice & dice” data using your “train of thought”. Accessing data at a very high speed – few million records per sec. Column based indexing methodology. Scalable to take advantage of multi-processor machines, including hyper threading. Visual representation of data through – Venn diagrams & graphs. Cequity ACE™ Enterprise Manager Cequity ACE™ Analyzer Cequity ACE™ Campaigner The key benefits derived on Cequity ACE™ Framework

Organize customer data accurately & quickly in a few days

Helps you transfer data from different sources in to single platform and connecting relationships between tables in an easy to use point and click environment.

Transfer data from any type of system (Operations, Transactions etc.) and any type of file

Creation of a single customer view is easy, fast and quick

Launch your targeted campaigns in quick time

You can plan, execute and measure campaigns

Launch campaigns on multi-channel and multi-stage campaign at ease

Increase the velocity of the campaigns.

Email, SMS and MMS Execution

Dynamic Content; Content Personalisation

Simple to use Interface

Mine your customer data for immediate marketing action

Ability to “slice & dice” data using your “train of thought”.

Accessing data at a very high speed – few million records per sec.

Column based indexing methodology. Scalable to take advantage of multi-processor machines, including hyper threading.

Visual representation of data through – Venn diagrams & graphs.