Marketing ProposalThank you for allowing us into your home and giving us your time to present our services to you. Ph 06 3555522 email email@example.com Licenced agent 2008REAA Century 21 By the lake
Thank you for considering Century 21 Palmerston North .I appreciate the opportunity to appraise your property, advise you on the current marketconditions and offer an anticipated sale price for your home.When you list your property with Century 21, you can rest assured that we will doeverything we can to promote your property and attract as many buyers as possible.We have enclosed a tailored marketing proposal that is specific to your property,designed to give it the best publicity possible within your budget. The key to generatinggreat exposure is in knowing who your property appeals to - we have identified specificareas that should generate good enquiries from buyers and then used this information tocreate a campaign.Our aim is to make this whole experience as easy, enjoyable and rewarding as possiblefor you both.Thank you for speaking to me regarding your property.We are sure the information attached will assist your plans and ideas for the future.I wish you every success and look forward to being able to help you.On my visit, it would be of tremendous help if you could assist me with some informationabout your home – the length of time you have lived there; all the benefits associatedwith the home etc. This information will be worth thousands of dollars to you at the pointof sale.Should you choose me as your representative you would be gearing me with the correctinformation needed to present your home in its best possible light. You would be amazedat how the right words and style of presentation can produce the major impetus neededin a sale.We no longer hope for a good price in todays market place. We construct one byemphasizing the benefits of the home, so please feel free to write down as muchinformation as you want. It is impossible to give me too much information.I have enclosed a list of questions at the back with with space for comments . I/We lookforward to our meeting and sharing all my fresh ideas on selling your property - all on ano sale no charge commitment to you.We really look forward to working with you. As always, please do not hesitate to call meat any time if you have any questions.Kind regards,Tim KearinsLicensed Agent REAA 2008Century 21 Palmeraston North0274 495 5473555522
Our Office ProfileIntroduction Our market segment transversesI am pleased that you are open to the possibility the Province and a wide range of property values.of me representing you and appreciate the We hear stories all the time where the only personopportunity to do so you see is the listing agent or the only buyers you see are at open homes. But with our teamMy Company has invested extensively approach, under the listing agents responsibilityin database and web based technology. We are for the marketing, for keeping you in touch andproficient in this area and keep in touch with our informed, your objective of getting a better resultbuying clients, so much so, that we have sold a in this current buoyant market place isnumber of properties lately that other companies significantly increased with a team approach. Youcould not. We are continually up skilling our staff do not want a better buyer, a buyer who wouldto be able to use these systems also. have paid more turning up at a later date that means you have under sold the property.We dont have to be the biggest in this We look forward to being ofdigital based world only the best. assistance to you. We are happy to talk toThe adage that you have market strength in being you about our systems and the best approach tosmall and agile in this digital and electronic do this for you. We can conduct a sales campaigninformation communication age is true. We can for your property that will achieve the best pricehandle ANY number of client contacts in the most convenient time frame. We areelectronically. available with all the information in relationWe are Team Based and as a team we to your Real Estate matters, so please do notcan all fill in the gaps, link buyers to sellers and hesitate to contact us.keep you fully informed. You as an Owner are .CENTURY 21 New Zealandtherefore being fully represented in themarketplace. We pride ourselves on our and its member offices have access to the mostteamwork. We work our client base as a team up-to-date technology, management, support,towards the best result for you. sales and marketing systems available in the industry today.Our sales staff have the freedom to listanywhere, which in turn draws their clients totheir colleagues properties as well as their own.Our sales staff predominantly have the support ofa sales cadet, pa and buyers agent , and arehighly supported in their own right.
Tim Kearins Profile My Accomplishments up exclusively then not selling your home. What is that ?Dip Ag, Dip Bus Studies both from Massey In fact you may see him withdraw in thatAREINZ instance , he will say I will do everything I can for you. No promises . No BS. If youLicenced Agent 2008 REAA would like me to help , Im your man.Principal of Century 21 Tim likes to say , I have buyers . I do need a Who is Tim Kearins listing authority to get to work for you.When sales agents become successful at I will try something , if that doesnt work Iselling , they often go it on their own. Tim will try something else.did and set up his own agency in 2005 . Tim has a strong working relationship withAn enthusiastic operator with a solid other agents in other firms and will often co-database , his email newsletter is bigger than opt these to help.some whole firms .Tim owns several offices in Turangi andTaupo . He operates with several assistants Tim plays Golf and rugbyin Palmerston North selling real estate . Camps in the Holidays in CoromandelHis experience will bennefit you .Tim doesnt like the BullS that surroundssome areas in real estate , like agents Has a beautiful wife and 4 childrenpromising you a buyer or result , signing you And sits on a High School BOT
The Purpose of this PresentationIs to tell you more than just our market opinion on price and the market conditions,But how we think you can maximize the price with the correct sales process.We will tell you who we are and what we doHow we recommend you proceed and why you should use usYou want to know the price!For us , if all things are done correctly the price will come, we trust our systems andprocesses. We need you to entrust us to sell the property on your behalf , we need to beable to do what we do well1. We will discuss your experience in selling property and if you have a preference for aparticular method of sale2. We will bring you up to date with the current market conditions in your area andneighbourhood and prices being achieved for properties similar to yours3. We will discuss where you think your property fits in the marketplace4. We will explain different methods of sale and which are ideal for your timetable forselling5. We will discuss marketing options to maximise the selling price of your property6. We will discuss any questions you may have7. Then we discuss our professional fees and marketing options8. We will then ask you for your instructions and complete the required documentation
Selling Process: The BasicsSelling Process: The Basics• Choose the right agent• Set a fair price- Use a Comparative Market Analysis• Sign the Listing Agreement• Prepare your home for prospective buyers- Neat and clean and repaired or painted where necessary• Agree on a Marketing Plan relevant to today’s market- Advertise heavily where the buyers are online - 90% of all buyers usethe Internet in their search process1- Hold an Open House• Present all offers• Negotiate the Selling Price• Buyer Home Inspections• Close the deal
The Market Opinion Your property ( Address )RV $Land mHouse mBuiltInsert brief detailEstimated sale level reflective of the current market conditions is:$ to $Estimated sale level of $Commission on that would be $ + GST Century 21 Bby the lake LTD Licensed (REAA 2008)
What do you expect from us ? 1. That the selling process runs smoothly without hassles 2. That your agent keeps you informed of all vital information throughout the sale 3. That your home sells quickly 4. That you receive the best possible price and terms for your homeIt is important WE know what you expect from us How many times a week would you like to be contacted? How soon after we show a client your property would you like to know their response? Would you like a weekly written report? Would you like to be contacted prior to us showing a client through the property? How much notice would you like before we bought a client around? Are you happy to have open homes? Do we need to take off our shoes ? Would you like to approve the advertising before it goes to Print? Email? Web? Would you like to write the ad? Are there any times that dont suit for clients to be shown through the property? Would you like to Auction or Tender? Anything else ? Are you objectionable if it takes 3-4 days to get Internet loaded or signs up or removed ? Can you do anything to help? Would you like to ? If you have found another property or are moving town, it is important that you tell us, by planning for deadlines we can ensure that we are still obtaining for you the best result We have standards that we adhere to as a company. It is what gives us repeat business and a reputation for getting results. There are also standards that the Industry in law sets in our Real Estate Agents Act (Professional Conduct and Client Care) Rules 2008. Under the REAA Act Every property is different. It is like trying to get every elite athlete to do the same thing, it is better to set the program around the Athlete. So we set the program around you the seller , to do that we need to be clear on what you expect . Some of our clients say come back when you have sold it , others cant go to sleep until we phone.
What we expect of ourselves To be on call for our clients and vendors To conduct ourselves in a professional manner at all times To follow up all interest on properties, and ensure clients and vendors are aware of developments during marketing at all times We follow the REAA Code of Ethics We follow the REAA Rules of Practice We work on the property until it is SOLD We try one thing and if that doesnt work we try something else and if that doesnt work we try something elseWe trust our sales systems, they have proven results time after time
Recent sales Case Studies A family Home 68 Stanley Ave , Multiple offers Settled 25th July 2011 Express sale method sold $38,400 above GV . 10% above GV Do you want to know how we did it? A Lifestyle Lockwood R Sold before title issued Tender then price set Sold for $540,000 Do you want to know how we did it? A Rental 68 Stanley Ave , Multiple offers Settled 25th July 2011 RV $185,0000 Sold for $196,000 Do you want to know how we did it?
The Global PictureThe CENTURY 21 story is one of global Holland, South America, Iberia, Singapore,success. Our strength is born out of people China, Central America and Luxembourg.with an unceasing dedication to customerservice excellence. No other Real Estate organization in New Zealand can offer its offices and customersFormed in Orange County, California in July the global strength and reach of CENTURY1971, CENTURY 21 Real Estate Corporate 21.was the brainchild of Art Bartlett and MarvFisher. By 1976, the first international It is a network that offers unparalleledmaster franchise was sold in California. support. As a CENTURY 21 agent, you have friends and allies all around the world.New Zealand in conjunction with Australia Whether its referrals or a helping hand fromwas the sixth international region to be a local expert in far-away places, theestablished in May 1989. It was closely CENTURY 21 network is always there tofollowed by Japan, the United Kingdom, help.Northern Ireland and Mexico. For more than 25 years, CENTURY 21 hasToday, CENTURY 21 is the largest Real been providing homebuyers and sellers withEstate sales organization in the world. the highest levels of service. This has no doubt helped us reach the formidableTogether with its sister companies, Coldwell leadership position we hold in Real Estate.Banker and ERA, the organization has over12,000 franchised offices with more than CENTURY 21 New Zealand and its member250,000 brokers and agents worldwide. offices have access to the most up-to-date technology, management, support, sales andCENTURY 21’s global reach extends across marketing systems available in the industry8,400 offices including: the United States, today.Canada, the Caribbean, Australia, Japan,France, England, Israel, Ireland, Mexico, NewZealand, Papua New Guinea, Indonesia,
What’s the market likeUnderstanding the MarketMarket Type Characteristics Implication for SellersBuyers Market Buyers Market Buyers marketSupply of homes Large number of homes for sale. Buyers have more time to lookfor sale exceeds Homes usually sell more slowly. before deciding. Sellers have lessbuyers available Prices stabilize (or) sometimes negotiating power. Buyers can decrease. make lower offers.Sellers Market Sellers Market Sellers MarketNumbers of buyers Minimal homes for sale. Many Possible setting of a higher sellingexceed supply of buyers. Homes sell quickly. Prices price. Sellers may rejecthomes. generally increase. conditional offers. More time to decide upon the acceptance of an agreement.Balanced Market Balanced Market Balanced MarketNumber of houses Demand equals supply. Sellers More relaxed atmosphere. Goodon the market for accept reasonable offers. Homes number of prospective buyers seessale is basically sell within a reasonable time. Prices the home.equal to buyers are generally stable.
What price will you get?No matter what we would like to think, the Real Estate Agent or a Valuer or the Vendor does notfix the value . Nor is it arrived at by adding a percentage to the Rateable Value (previously knownas the Government Valuation)The Market Value is what a Buyer will offer and a Vendor will accept Factors that will not affect your sale price What you paid for the property. The cost to you of past repairs or improvements. How emotionally attached you are. The cost of the property you want to buy. The highest price a salesperson says it is worth before listing. Don’t list with the agent who says the highest price , Unless they have a serious compelling plan to help achieve that for you , otherwise they are just “ buying “ the listing. Pricing Your Home To Sell
The Emotional buyer1. You have a better chance of achieving a PREMIUM PRICE for your home of you offer it for sale using a “no price” marketing method of sale and attracting an emotional buyer2. When you take the price off your home, potential buyers can only judge your home by its features and benefits, not the price tag
Intelligent PricingBy pricing your property at market value, you exposeit to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home. The Effect of Overpricing Improper pricing may lead to a below market value sale price, or even worse, no sale at all. Your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established Activity vs . Timing A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market. Improper pricing at the time of initial listing misses out on this peak interest period and may result in your property languishing on the market.
If you price your property above the buyers price range and then get an offer you refuse, you may have toprice your home below the offer price you refused -this is the start of a PRICE SLIDE.If you want to sell your home in today’s marketplace, you need to match what the buyers will pay.If you price your property incorrectly in the first 4 weeks of marketing your home, you will miss the bestchance of selling your home quickly
How much will it cost?How much will it cost you in commission fees ?Real Estate Fees are only payable after an Unconditional Sale has been achieved – NO RESULT – NOCHARGE. Fees are $500 plus 3.95% of the Selling Price (up to $300,000) and 2.25% thereafter, plus GSTThe following services are included in this fee: • To provide any necessary assistance required by you beyond the sale of your homeA targeted approachThis is where we take great pride in our approach. We can advertise anywhere and anyway. Wecan do anything that other agencies are offering. We have great flexibility in our marketing plans,they are not cardboard cutouts. What we do is create an individual campaign in consultation withyourself to gain maximum impact with the least expense. The "standard" campaign that we havehas been developed from what works best.Markets change and price trends move. In keeping therefore, we are constantly adjusting ourapproach to achieve a top sales result for you.
How long will it take to sell?Recent experience show Express sale 2-3 weeks maximizing the peak sale period or 60days Auction 2-6 weeks Tender 4-6 weeks or 120 days By negotiation 90 days Buyers over a fixed price 90 days Set a Price 120 days
How long will it take to sell?It is our frequent experience that the following factors have the greatest effect on the length oftime it takes to sell a property: I Presentation I Price I Accessibility I MarketingIf the property is well presented, is sensibly priced, and you make it easy for your Agent to gainaccess, there is little reason why it should take more than four to eight weeks to sell.
What else do I need to do now? Entrust us to fully market and sell your property. Create an atmosphere Net curtains should be open, cut some flowers, remove clutter, take pets away, music is good, baking or incense or toilet sprays are good. First impressions count Fix letterbox, grass removed from gutters, mould and lichen removed. Fix windows, tidy garage to create space. If you are moving put half of your clothes, linen and pantry stuff in boxes, it makes your cupboards look bigger. Small improvements add up People look at window frames and will often determine the soundness of the whole house from this, paint them! Kitchens and Bathrooms Polish bathroom and kitchen and wipe dry. People will open your cupboards. Make sure nothing falls out of draws and cupboards are not too full. Trim hedges, mow lawns, clean carpets Open days: Jewellery and valuables should be safely locked away or taken with you. Breakables removed and personal photos taken from walls and mantels.Do I need to List with Another Company? No! If another company has a buyer we can make arrangements to conjunct with them.What extra marketing should we do? It takes about two weeks to tell the market your property is for sale. With Auctions and Tenders we need to publicize a date. A Premium is usually generated with Competition; the cost of advertising is usually covered by only one extra bid. If you have a date you are working to, we would need to know
1. If you want a very quick sale, then an AUCTION or a QUICK SALE may suit your needs2. With AUCTION over a marketing period of 30 days plus a few more days, you have 3 main chances of selling your home3. You also have a chance of attracting an emotional buyer who will judge your home by its features rather than its price4. With CENTURY 21’s QUICK SALE,the property is offered for sale at a published price which reflects the current prices offered by buyers for similar properties5. If A QUICK SALE is not sold within 14 days - then the property is “over priced” and a price adjustment must be made
1 Evidence has shown that most properties marketed by CENTURY 21’s EXPRESS SALE sell within 60 days.2. For the first 21 days of the marketing period, the property is offered without a price and buyers are asked to give feedback on what they would pay for the property. If the price offered by a buyer is suitable as a start for negotiations, you could be offered an attractive price for your property.3. If this is the case, you could sell yourproperty within the 21 day “no price” marketing period.4. If you don’t sell your property after 21 days, then the property is placed on the market with a price, but you have a greater chance of selling within 60 days as your asking price will reflect the “feedback” regarding the price you have received from potential buyers.
90 DAY PLUS PLAN. EXCLUSIVE LISTING WITHA PUBLISHED PRICE.When you list your property with a published price, in most cases you choose a price based on what you want and not the “buyers price”. Then you add room for negotiation to allow for “offers” so the price of your property could be well above the buyers price.2. For this reason, nearly 90% of all properties listed with a price take over 90 days to sell3. The reason it takes 90 day or more to sell is because it take sellers that period of time to be “educated” to the marketplace and accept the prices being offered by qualified buyers
1. If you want more than one agency to market your property, CENTURY 21 can offer you LOCAL LIST2. This method of sale allows CENTURY 21 to list with any other agency you choose and CENTURY 21 will share commission with the agency that sells your property3. The benefit of LOCAL LIST to you is that you get one agency to manage your property and give you correct advice when offers are received but you have your property promoted by more than one agency