Methods Marketing MethodologyExpress sale- Our RecommendationExpress sale is a Century 21 proven method of selling by expr...
Expre$$ sale   1. This method of sale is Unique to Century 21   2. Sellers place the property on the market under an exclu...
Express saleAs a seller , you have a number of choices regarding the method of sale you use.Probably the most popular meth...
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Express sale

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Express sale

  1. 1. Methods Marketing MethodologyExpress sale- Our RecommendationExpress sale is a Century 21 proven method of selling by expressions of interest.Many sellers have found Express sale to be particularly effective and successful in todays market.How it worksThe agent markets the property as per the sellers instructions as an expression of interest for thefirst 3 weeks by advertising and conducting open homes.All interested buyers are qualified and then they are offered the opportunity to attend an openhome or an appointment is made for inspection.Firstly to buyers already identified in this price rangeAnd then we conduct a " Public Open home " inviting all parties to view through a open home adin the Property Press.Once they have inspected the property , the agent obtains feedback from the buyers includingwhat the property is worth to themAfter a 3 week period has ended and if no offers have been submitted , the agent returns to theseller with feedback from the open homes and an asking price for their property is decided. theasking price will reflect the feedback given and a saleable market price will be advertised.Express sale advantagesThe advantages of using the Express sale method are numerous. This method has been proven inattracting more buyers and higher prices.By taking away the advertised asking price of the seller, it makes the buyer decide how much theproperty is worth to them, which can result in an offer that exceeds the sellers expectations.It also enables sellers to obtain feedback from potential buyers earlier and asking prices can bedecided and adjusted to meet the market faster, resulting in a sale made sooner.The seller gains all the positives normally associated with an auction, including being able to set areserve and attracting the emotional buyer, without any of the associated risks , ie property beingpassed in , or no bids being registered.
  2. 2. Expre$$ sale 1. This method of sale is Unique to Century 21 2. Sellers place the property on the market under an exclusive agency agreement with Century 21 3. For the first 3 weeks the property is offered without a price 4. For the first week has an invitation only open for buyers registered with the agency 5. After this invitation only open for inspection , we obtain feedback from the buyers on the potential market price for the property 6. The Second week is a normal public open for inspection 7. During the 3rd week , we obtain feedback from the buyers on the potential market price 8. By the end of the 3rd week we are ready to make recommendations 9. Because of the buyer interest an auction or tender can be held 10. A price can be place on the property and offered as a normal sale 11. The property could have been sold in the first 3 weeks.Expre$$ saleExpress sale is an ideal method of sale on a changing market placeExpress sale attracts Sellers who want to find the Emotional buyer - after all how do we price forthat.Take away the price tag - lets find people who like it first.The market gives you a true indication of your properties worthYour property doesnt go on the market at an inflated price only to be brought down to catch upwith the marketplace. A nasty trap!Potential purchasers across a wider price range are more likely to view your propertyAll the advantages of pre-Auction without the stressIf your property hasnt sold within three weeks we have a true indication of the market value ofyour home and we continue marketing it accordinglyThis method has been used over many years by our Principal Tim Kearins, with great success . .Be one of the first to take advantage of this revolutionary method of sellingCall Now on 06 3555522
  3. 3. Express saleAs a seller , you have a number of choices regarding the method of sale you use.Probably the most popular method of sale is the exclusive method where you choose one agencyto sell your property and you list with that agency at an asking p riceIn most cases the asking price is above the market price so you can allow for offersUnfortunately if your property is listed above the market price , you will not sell it in todaysmarket because you have listed it above the market priceIf your property is above the market price you will prevent the genuine buyers from inspectingyour property so you could lose the best buyers for your property and that would be a shamewouldnt it?To prevent you missing out on the best buyer , we suggest you use the Express sale method ofsale which is only available through Century 21With an express sale we offer the property for sale for the first 3 weeks without a priceBy not having a price on your property, we can invite all the buyers in the price range you havedetermined for your asking p rice and we will help you determine the priceWe will offer your property to all our registered buyers in the price range you require and in the1st week( usually ) we offer an open for inspection just for themRegistered buyers have been looking for a property to buy for weeks and often months, often havepre- approved finance and are ready to buy now, and know what they wantIf a buyer shows interest we can negotiate a sale very quickly- thats why the process is called anExpress SaleIn the second week,we will offer the property for a Public open for inspection, but again without aprice.Should any buyer ask the price we will only mention the price range you have agreed toIf we get an offer and you reject it , we will negotiate with the buyer, but the first refusal of priceallows us to negotiate the best price with a subsequent buyer because we can advise them thatyou have already refused $XXX,XXXIf we get two or more buyers who would like to buy the property , we will ensure that we sell theproperty using competitive bidding either by offering your property for sale using the Auction orTender methodOur job is to get a premium price for your property and we can do that with competingpurchasers- we cant do it when an asking price is quoted and every buyer makes an offerIn the 3rd week , we will offer the property again for a Public open for inspection without a priceIn some instances we will not have an open , nor advertise it on the 3rd week. This is a tactic thatsends a message to the market place that perhaps we dont need to , perhaps we have had enoughinterest in the first two weeks to sell it . Often buyers will phone us direct on this 3rd week, askingfor an inspection , as no open is advertised, It brings buyers who may often wait and see otherwiseto the surface.If we dont sell by the 3rd week, or conditions dont suit an Auction or Tender. We recommend youplace a price on the property and we offer it as a normal exclusive listingWe recommend Express sale because it has the best chance of attracting the emotional buyers toyour property , and therefore achieving a premium price for your propertyI can guarantee , that with a no price method of marketing , if there is a premium out there- wewill get it-Now lets do the paperwork!Kindest regards Tim Kearins Licenced Agent 2008 REAAPrincipal Century 21 By the lakePh 06 3555522 email realestate@inspire.net.nz

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