If It Can Go Wrong, It Will! How to Bulletproof Your User Research

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Face time with your users is precious, but a lot of funny (and not so funny) things can happen on the way to the session. We’ve seen it all: prototypes that don’t work, stakeholders who throw last-minute curveballs, participants who don’t show (or show up drunk!), etc., etc…. While the possibilities for failure can seem endless, disasters can be prevented if you know what to anticipate and how to plan for it.

In this talk from Madison+ UX 2014 and UXPA 2014, Centralis co-founder Kathi Kaiser shares lessons learned, drawing on war stories from fifteen years of field research and usability testing. She offers tips, tricks and practical guidance for reducing risk and increasing the odds that you can make the most of your time with your users.

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If It Can Go Wrong, It Will! How to Bulletproof Your User Research

  1. 1. If It Can Go Wrong, It Will: How to Bulletproof Your User Research @Centralis_UX @kathikaiser
  2. 2. A UX Tale… @Centralis_UX@Centralis_UX @kathikaiser@Centralis_UX @kathikaiser
  3. 3. A UX Tale… @Centralis_UX@Centralis_UX @kathikaiser@Centralis_UX @kathikaiser
  4. 4. A UX Tale… @Centralis_UX@Centralis_UX @kathikaiser@Centralis_UX @kathikaiser
  5. 5. Risks about People Face time with users is precious. It’s our duty to make the most of it. @Centralis_UX @kathikaiser
  6. 6. What Could Possibly Go Wrong? @Centralis_UX @kathikaiser
  7. 7. What Could Possibly Go Wrong? People Places Technology Random Acts of Chaos Clients Vendors Participants Stakeholders You Getting there Gaining access Distractions Prototypes Audio Quality Camera Batteries Remote Platforms Severe Weather Earthquakes Terrorist Attacks Power Outages
  8. 8. What Could Possibly Go Wrong? Anticipate Prevent Fix Deal Learn
  9. 9. What Could Possibly Go Wrong? Inaccurate Expectations @Centralis_UX @kathikaiser
  10. 10. What Could Possibly Go Wrong? @Centralis_UX Conflicting Incentives @Centralis_UX @kathikaiser
  11. 11. What Could Possibly Go Wrong? @Centralis_UX Unwanted Interference Unwanted Interference @Centralis_UX @kathikaiser
  12. 12. What Could Possibly Go Wrong? @Centralis_UX Tech Failure @Centralis_UX @kathikaiser
  13. 13. What Could Possibly Go Wrong? @Centralis_UX @kathikaiser Hooligans!
  14. 14. How to Protect Yourself @Centralis_UX @kathikaiser
  15. 15. How to Protect Yourself Checklists @Centralis_UX @kathikaiser
  16. 16. How to Protect Yourself 16 @Centralis_UX Pack Lists @Centralis_UX @kathikaiser
  17. 17. How to Protect Yourself 17 @Centralis_UX ‘Time Outs’ @Centralis_UX @kathikaiser
  18. 18. How to Protect Yourself 18 @Centralis_UX Retros @Centralis_UX @kathikaiser
  19. 19. How to Protect Yourself 19 @Centralis_UX ‘Murphy’s Journey Map’ @Centralis_UX @kathikaiser
  20. 20. How to Protect Yourself 20 @Centralis_UX ‘Murphy’s Journey Map’ @Centralis_UX @kathikaiser
  21. 21. A Happy Ending @Centralis_UX @kathikaiser
  22. 22. A Happy Ending 22 @Centralis_UX@Centralis_UX @kathikaiser Happy clients…
  23. 23. A Happy Ending @Centralis_UX @kathikaiser …and happy UXers.
  24. 24. Thanks! @Centralis_UX @kathikaiser

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