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Boats, Trains and Shopping Malls - Testing Products in their Natural Habitat (Kaiser)
 

Boats, Trains and Shopping Malls - Testing Products in their Natural Habitat (Kaiser)

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Unlike the controlled environments of usability labs, the real world—where things are actually used—is messy and unpredictable. Kathi Kaiser of Centralis shares three case studies of usability ...

Unlike the controlled environments of usability labs, the real world—where things are actually used—is messy and unpredictable. Kathi Kaiser of Centralis shares three case studies of usability testing in the wild and get practical guidance for evaluating the full user experience in context, including techniques for recruiting, facilitation, session recording and stakeholder involvement. Presented at MidwestUX 2013.

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    Boats, Trains and Shopping Malls - Testing Products in their Natural Habitat (Kaiser) Boats, Trains and Shopping Malls - Testing Products in their Natural Habitat (Kaiser) Presentation Transcript

    • Boats, Trains & Shopping Malls: Testing Products in their Natural Habitat UX Research & Design Consultancy @kathikaiser @Centralis_UX
    • Centralis Lab @kathikaiser @Centralis_UX
    • The Real World @kathikaiser @Centralis_UX
    • Case Study 1: Marine Engine Display @kathikaiser @Centralis_UX
    • Phase 1: In the Lab @kathikaiser @Centralis_UX
    • Phase 1: In the Lab Lab Focus Areas: • Learnability • System navigation • Feature discoverability • Display comprehension • Reported value/ fit with use @kathikaiser @Centralis_UX
    • Phase 2: We’re on a boat… @kathikaiser @Centralis_UX
    • Phase 2: We’re on a boat… Field Focus Areas: • Use over time • Task completion • Environmental factors • Interaction with other instruments • Observed value/ fit with use @kathikaiser @Centralis_UX
    • Phase 2: We’re on a boat… Challenge #1: Recruiting @kathikaiser @Centralis_UX
    • Phase 2: We’re on a boat… Challenge #2: Safety @kathikaiser @Centralis_UX
    • Phase 2: We’re on a boat… Challenge #3: Weather! @kathikaiser @Centralis_UX
    • Case Study 1: Summary @kathikaiser @Centralis_UX Lab for learnability + Field for suitability Lab for cognition Field for context +
    • Case Study 2: Transit Maps & Signs @kathikaiser @Centralis_UX
    • Hybrid: Lab + Field @kathikaiser @Centralis_UX
    • Logistics Challenge #1: Home Base @kathikaiser @Centralis_UX
    • Logistics Challenge #2: Being in Public @kathikaiser @Centralis_UX
    • Logistics Challenge #2: Being in Public @kathikaiser @Centralis_UX
    • Logistics Challenge #3: Session Recording @kathikaiser @Centralis_UX
    • Logistics Challenge #3: Session Recording @kathikaiser @Centralis_UX
    • Logistics Challenge #3: Session Recording @kathikaiser @Centralis_UX
    • Case Study 2: Summary Tips for Field Testing Logistics: • Establish a neutral meeting place • Plan for bystander interruptions • Strive for the high quality video & audio @kathikaiser @Centralis_UX
    • Case Study 3: End-to-End eCommerce @kathikaiser @Centralis_UX
    • Case Study 3: End-to-End eCommerce @kathikaiser @Centralis_UX
    • Case Study 3: End-to-End eCommerce Challenge #1: Multiple Interfaces @kathikaiser @Centralis_UX
    • Case Study 3: End-to-End eCommerce Challenge #1: Multiple Interfaces @kathikaiser @Centralis_UX
    • Case Study 3: End-to-End eCommerce Challenge #2: Motivating Participants Day 1: In the Lab Day 2: At the Mall @kathikaiser @Centralis_UX
    • Case Study 3: End-to-End eCommerce @kathikaiser @Centralis_UX Challenge #2: Motivating Participants Session incentive: $100 Gift card for purchase: $50 Day 1: In the Lab
    • Case Study 3: End-to-End eCommerce @kathikaiser @Centralis_UX Challenge #2: Motivating Participants Session incentive: $100 Gift card for purchase: $50 Mall pick-up: $150 Total Incentive: Day 2: At the Mall $300
    • Case Study 3: End-to-End eCommerce Challenge #3: Store-to-Store Variability @kathikaiser @Centralis_UX
    • Case Study 3: End-to-End eCommerce Challenge #3: Store-to-Store Variability @kathikaiser @Centralis_UX
    • Case Study 3: Summary Tips for End-to-End Evaluation: • Do a pilot session • Use the same participants, with structured incentives • Augment with mystery shopping @kathikaiser @Centralis_UX
    • In closing… Lab testing or field testing? @kathikaiser @Centralis_UX
    • @kathikaiser @Centralis_UX In closing… Lab testing or and field testing: + Learnability and detailed cognition Suitability and the impact of context
    • @kathikaiser @Centralis_UX In closing… If you go: • Plan for the unexpected • Know your limits • Have fun!
    • Thanks! @kathikaiser @Centralis_UX Kathi Kaiser @kathikaiser @Centralis_UX