Win novation or wikinnovation (with notes)

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Win novation or wikinnovation (with notes)

  1. 1. -novation or -novation ?Developments, issues and perspectivesof people-driven innovationSlava KozlovSumm( )n
  2. 2. “…the amount of money individual consumers spent making and improving products was more than twice as large (*) as the amount spent by all British firms combined on product research and development.” (*) 2.3 times more, to be preciseSource: www.nytimes.com/2011/02/10/arts/10innovative.html
  3. 3. Commercial book scanner DIY scanner by Daniel Reetz from $10,000 less $300
  4. 4. Source: www.diybookscanner.org
  5. 5. Democratization of INNOVATION “dark matter”
  6. 6. [This page was left blanc intentionally, to clear the for of the buzzwords on the previous one]
  7. 7. Focus groups - one of the oldest but still widely used method of the market research industry.Fairly typical focus-group settings One-way mirror facilities
  8. 8. Innovation labs: observing people’s behavior in (more or less) natural settings.Home Lab of Philips Electronics Control room
  9. 9. Restaurant of the Future in Enschede. Noldus Information TechnologyComputer-assistedobservations of thereal life settings. Face-reading software Source: www.noldus.com
  10. 10. Google Innovation: an ongoing large-scale experiment to test ideas and concepts. “We don’t need innovative ideas; we have 200,000 of them already. We need data. Our approach is data-driven innovation”.Patrick Copeland, head of innovation at Google Source: www.infoq.com/presentations/QCon-Keynote-Innovation-at-Google#
  11. 11. Business Ethnography: From the labs to the life contexts: observing everyday life of ordinary people. People become not only ‘users’ or ‘consumers’, but… people.In-depth contextual studies involving people as informants
  12. 12. Moving from mere observations to creative interventions. Use of multiple tools to capture life nuances and rich stories. MakeTools: Using creative tools to gain deeper insights , Cultural probe kit created by Robert DjaelaniSource: www.maketools.com Source: www.v2.nl/publishing/real-projects-for-real-people
  13. 13. Involving people as partners in research, as co-researchers. “I am glad I joined your study! Thanks to that I understood something new in my own life!” Example of a mental mapMakeTools: Role-playing and use of avatars helps to exploring complex issues of household activities: Before & After
  14. 14. Participatory design: from mere informants to partners in thinking and designing . Extending people’s presence in design process and involving them into innovation. MakeTools: Brainstorm with people V2 - Patching Zone: Creative involvement of peopleSource: www.v2.nl/publishing/real-projects-for-real-people
  15. 15. Co-creation of the solutions with multiple stakeholders. ‘Making’ is both thinking out loud and thinking together’ - Anne NigtenMetaTools: Collaborative workshops with potential users of the products Rapid prototyping session
  16. 16. Co-creation workshops to generate future scenarios - at the place where these futures will be happening. Collaborative workshops with potential users of the products STBY: Collaborative workshops with potential multiple stakeholders “Thinking in the middle of things”Source: www.stb.eu
  17. 17. Enabling people’s presence Philips Design’s Multiple Encounters Approachand facilitating their participationin different stages of innovation.
  18. 18. Use of digital (web) tools and ‘social media’ to gather data, gain insights and co-develop new ideas and concepts.Examples of both ‘real life’ situations and people’s aspirations gathered during ‘virtual home visits’’ Interactive with people using web-based tools
  19. 19. Design Probes are provocative statements about possible futures. Game initiation Tasks & Scores What if we try to explore these possible futures together with people? In a playful way?Discussing possible futures Individual & Collaborative Innovation Playful innovation in Second Life
  20. 20. Invitation to the ‘innovation party’: We know what we need. We don’t know how to get there – mind to help? Former “Customer Innovation Lab”, BMW: idea-contests now Co-Creation Lab from BMWSource: www.bmwgroup-cocreationlab.com
  21. 21. Innovation MMORPG way: large-scale, global innovation jams, supported by new technological platforms. Ongoing open brainstorm with partners, developers, and users. “During IBMs 2006 Innovation Jam - the largest IBM online brainstorming session ever held - IBM brought together more than 150,000 people from 104 countries and 67 companies. As a result, 10 new IBM businesses were launched with seed investment totaling $100 million.” - Liam Cleaver, program director. Innovation Jam at IBMSource: www.collaborationjam.com
  22. 22. Facilitating innovation through knowledge sharing and collaboration of multiple stakeholder networks: supporting the existing and shaping new networks of partners in innovation P&G’s connect + develop programSource: http://pgconnectdevelop.com
  23. 23. Growing involvement of people - from co-research and co-design to co-production: From insights and ideas about new products to new business models, transforming production and distribution Lego’s Factory: People as co-producersSource: http://pgconnectdevelop.com
  24. 24. Crowdsourcing tide: Experiments with distributed innovation and web-based mass collaboration.Crowdsourcing landscape (always in beta) “Crowdsourcing for Dummies”
  25. 25. -novationMOREPeopleKnowledgeInvolvement MORE Business Integration Embodiment
  26. 26. What is -novation?
  27. 27. Linux - community of practice - collaborative enterprise - interdependent ecosystem - stigmergic production - passionate engagement Lunux: Refers to the family of Unix-like computer operating systems,but also widely used a symbol of open-source code/code development practice
  28. 28. Arduino - an open-source hardware platform that enabled a wide-spread use of electronics to create interactive objects, devices or environments.Arduino: open-source single-board microcontroller Arduino ‘breadboard’
  29. 29. Pachube - a platform to stream, store, connect and interlink the real-time data streams from objects, devices, buildings - and ‘what-nots’ - around the world.Pachube (www.pachube.com) - pronounced “PATCH-bay”
  30. 30. MIT is aimed at developing programmable molecular assemblers that will be able to make (almost) anything. …and helps to spread these technologies for innovation globally.MIT’s Fab Labs provides an access to modern means for invention to the global community 35
  31. 31. Amateur hobbyists are creating home-brew molecular-biology labs. Can they ferment a revolution?Garage biotech: Life hackers
  32. 32. DIY Genomics Who needs doctors in the new era of health hacking?Raymond McCauley is betting on cheap gene tests plus some amateur science to minimize his chances of succumbing to a sight-threatening syndrome Parental communities in search for cure People-driven research
  33. 33. Innovation in education Community-driven projects to develop and implement alternative forms of education. NaturalMath: Developing new ways to teach math to kidsCommunity for professionals Clubs for kids and parents Games to study math in real life
  34. 34. Centralized Decentralized (networked)Controlled Self-organizingPredictable Chaotic and messyPurposeful RedundantEfficient Fun!
  35. 35. From innovating (designing, developing) To innovating FOR WITH consumers/users people as partners collaborators (and sometimes allowing them to comment on your decisions)
  36. 36. Eric Berne(1910 – 1970)
  37. 37. An adequate response, based on validassessment of the here-and-now context A response based on the role models outside of the here-and-now context
  38. 38. There is no such thing as the ‘right’ attitude,‘right’ practices, ‘right’ innovation model.There is a variety of modes of innovation,and one has to be able to selectthe appropriate one for the given context.To be able to do so, one has have a repertoire,a menu of innovation modalities - known and ready to play.Sometimes you have to be Jobs;sometimes you have to be penguin;and sometimes you have to be youself.
  39. 39. WE
SUMMON
THE
FUTURES.FOR
YOU
TO
PLAY
WITH
THEM
NOW.Slava.Kozlov@summn.comwww.summn.com
  40. 40. Epilogue (*) EIC2011 conference is a new and exclusive platform for innovation practitioners from large corporations in Europe (over EUR 500m in turnover). A Living Lab is a real-life test and experimentation environment where users and producers co-create innovations. Living Labs have been characterised by the European Commission as Public-Private-People Partnerships (PPPP) for user-driven open innovation.
  41. 41. Literature

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