Your SlideShare is downloading. ×
Techpeaks Workshop Part I (Understanding People)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Techpeaks Workshop Part I (Understanding People)

142
views

Published on

The slides that I showed during my presentation/workshop at the Techpeaks People Accelerator program in Trento, June 5, 2013. This is Part I (Understanding People).

The slides that I showed during my presentation/workshop at the Techpeaks People Accelerator program in Trento, June 5, 2013. This is Part I (Understanding People).

Published in: Technology, Education

7 Comments
1 Like
Statistics
Notes
  • Thanks again again Slava, did not know this ED story.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • See also
    Hoog bezoek: Philips kon Einstein niet volgen (http://www.ed.nl/extra/ed-100/hoog-bezoek-philips-kon-einstein-niet-volgen-1.1631487). But I guess you know all this stuff already.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Slava, thanks again
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • For a starter:

    1. 'In 1923 kwam Albert Einstein op bezoek' - http://nl.wikipedia.org/wiki/Philips_Natuurkundig_Laboratorium.

    2. 'Holst held the director's position until 1946 and spent his tenure creating and maintaining an academic atmosphere at the facility in which researchers were given a lot of leeway and access to external research and resources. The external access also included colloquia by some of the great physicists of the day (including Albert Einstein in 1923).' http://en.wikipedia.org/wiki/Philips_Natuurkundig_Laboratorium

    I am sure I once saw a picture of Einstein IN the NatLab, with some of the staff.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Slava, thanks. I'll wait for the exact source.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
142
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
7
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. summ n!ExploringFuturesTransformingMindsUnderstandingPeopleInn vationSlava Kozlov, Summ( )nThe NetherlandsMentor of TechPeaks: The People Accelerator
  • 2. summ n!
  • 3. summ n!
  • 4. summ n!
  • 5. summ n!
  • 6. summ n!
  • 7. summ n!‘Mirrored’ handwriting
  • 8. summ n!‘The Chamber of Mirrors’
  • 9. summ n!
  • 10. summ n!
  • 11. summ n!ExploringFuturesTransformingMindsUnderstandingPeopleInn vation
  • 12. summ n!Philips anno 1891Gerard Philips (1858-1942)Anton Philips (1874-1951)1891
  • 13. summ n!Complex technology behind “simple” bulb:Making wires Glass-blowing Vacuum pump
  • 14. summ n!From simple bulb to …What is this?
  • 15. summ n!In 1914 Gile Holst became the director of the Philips’ ‘Physics Laboratory’ (Nat.Lab=Natuurkunde laboratorie) The first dedicated building of NatLab in 1923; the world-famous scientists worked or collaborated with NatLab since this time. NatLab: One of the first private RD labs in Europe
  • 16. summ n!Philips, Philips, more Philips…
  • 17. summ n!Classical innovation process: R Labs Product Development(by engineers)Marketing
  • 18. summ n!‘New’ innovation process -  Design-driven -  People focused -  Socially relevant -  Future-proof The Renaissance model of design: integrated, holistic, humanistic Stefano Marzano
  • 19. summ n!Case 1 Case 1I Case 1II Methods Tools
  • 20. summ n!Consumers(consumer research) Customers (customer studies) Users (UX=User Experience) People (UnderstandingPeople)
  • 21. summ n!Ambient Experience Hospital
  • 22. summ n!Real contexts are more complex, messy, tense
  • 23. summ n!Putting yourself in the physical context, gathering multiple streams of information
  • 24. summ n!Reconstructing experience flows
  • 25. summ n!Enhancing people’s experiences
  • 26. summ n!Multiple Care Cycles Flows
  • 27. summ n!Multiple Care Cycles Flows
  • 28. summ n!Transforming Boarding Experience at Schiphol
  • 29. summ n!Ambient Experience HospitalWhat’s a takeaway ?
  • 30. summ n!Philips Living Colors
  • 31. summ n!Started as ‘engineers’ experiment’
  • 32. summ n!Life of the prototype in people’s homes
  • 33. summ n!Unexpected usage – both challenge and opportunity
  • 34. summ n!Resulted in a new set of features and functionalities
  • 35. summ n!From products to toolkits in the people’s hands
  • 36. summ n!Rethinking interaction, transforming experience
  • 37. summ n!Rethinking interaction, transforming experience
  • 38. summ n!Rethinking interaction, transforming experience
  • 39. summ n!What’s a takeaway ? Philips Living Colors
  • 40. summ n!LiMe (Living Memory)
  • 41. summ n!A bit of background Imagine the year 1995… . . .. What if IT technology destroys our human relationships? Joint research project: • Philips Design • Queen Margaret University College • Domus Academy • Imperial College of Science • Universite Rene Descartes
  • 42. summ n!Living Memory: Ethnography of neighborhoods ‘social memory’
  • 43. summ n!‘Memory Tree’:A model of collective memory…
  • 44. summ n!… but also an inspirational tool
  • 45. summ n!Intuitive human – and humane – interface
  • 46. summ n!Intuitive human – humane – interface
  • 47. summ n!Intuitive human – humane – interface
  • 48. summ n!Not a computer, but a familiar table in a café…
  • 49. summ n!…or at a bus stop…
  • 50. summ n!…or it could be portable and mobile
  • 51. summ n!LiMe (Living Memory)What’s a takeaway ?
  • 52. summ n!Tools Methods
  • 53. summ n!nWhat peoplesaydo/usethinkfeelvalueWhat researchers do:surveys interviewsfocus-groupsobservationsco-researchco-creationTools Methods
  • 54. summ n!Surveys
  • 55. summ n!Focus Groups
  • 56. summ n!
  • 57. summ n!Contextual Research
  • 58. summ n!Co-Research
  • 59. summ n!Co-Creation
  • 60. summ n!Co-Creating Creatively
  • 61. summ n!