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Techpeaks Workshop Part I (Understanding People)
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Techpeaks Workshop Part I (Understanding People)

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The slides that I showed during my presentation/workshop at the Techpeaks People Accelerator program in Trento, June 5, 2013. This is Part I (Understanding People).

The slides that I showed during my presentation/workshop at the Techpeaks People Accelerator program in Trento, June 5, 2013. This is Part I (Understanding People).

Published in Technology , Education
  • Full Name Full Name Comment goes here.
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  • Thanks again again Slava, did not know this ED story.
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  • See also
    Hoog bezoek: Philips kon Einstein niet volgen (http://www.ed.nl/extra/ed-100/hoog-bezoek-philips-kon-einstein-niet-volgen-1.1631487). But I guess you know all this stuff already.
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  • Slava, thanks again
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  • For a starter:

    1. 'In 1923 kwam Albert Einstein op bezoek' - http://nl.wikipedia.org/wiki/Philips_Natuurkundig_Laboratorium.

    2. 'Holst held the director's position until 1946 and spent his tenure creating and maintaining an academic atmosphere at the facility in which researchers were given a lot of leeway and access to external research and resources. The external access also included colloquia by some of the great physicists of the day (including Albert Einstein in 1923).' http://en.wikipedia.org/wiki/Philips_Natuurkundig_Laboratorium

    I am sure I once saw a picture of Einstein IN the NatLab, with some of the staff.
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  • Slava, thanks. I'll wait for the exact source.
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  • 1. summ n!ExploringFuturesTransformingMindsUnderstandingPeopleInn vationSlava Kozlov, Summ( )nThe NetherlandsMentor of TechPeaks: The People Accelerator
  • 2. summ n!
  • 3. summ n!
  • 4. summ n!
  • 5. summ n!
  • 6. summ n!
  • 7. summ n!‘Mirrored’ handwriting
  • 8. summ n!‘The Chamber of Mirrors’
  • 9. summ n!
  • 10. summ n!
  • 11. summ n!ExploringFuturesTransformingMindsUnderstandingPeopleInn vation
  • 12. summ n!Philips anno 1891Gerard Philips (1858-1942)Anton Philips (1874-1951)1891
  • 13. summ n!Complex technology behind “simple” bulb:Making wires Glass-blowing Vacuum pump
  • 14. summ n!From simple bulb to …What is this?
  • 15. summ n!In 1914 Gile Holst became the director of the Philips’ ‘Physics Laboratory’ (Nat.Lab=Natuurkunde laboratorie) The first dedicated building of NatLab in 1923; the world-famous scientists worked or collaborated with NatLab since this time. NatLab: One of the first private R&D labs in Europe
  • 16. summ n!Philips, Philips, more Philips…
  • 17. summ n!Classical innovation process: R& Labs Product Development(by engineers)Marketing
  • 18. summ n!‘New’ innovation process -  Design-driven -  People focused -  Socially relevant -  Future-proof The Renaissance model of design: integrated, holistic, humanistic Stefano Marzano
  • 19. summ n!Case 1 Case 1I Case 1II Methods & Tools
  • 20. summ n!Consumers(consumer research) Customers (customer studies) Users (UX=User Experience) People (UnderstandingPeople)
  • 21. summ n!Ambient Experience Hospital
  • 22. summ n!Real contexts are more complex, messy, tense
  • 23. summ n!Putting yourself in the physical context, gathering multiple streams of information
  • 24. summ n!Reconstructing experience flows
  • 25. summ n!Enhancing people’s experiences
  • 26. summ n!Multiple Care Cycles Flows
  • 27. summ n!Multiple Care Cycles Flows
  • 28. summ n!Transforming Boarding Experience at Schiphol
  • 29. summ n!Ambient Experience HospitalWhat’s a takeaway ?
  • 30. summ n!Philips Living Colors
  • 31. summ n!Started as ‘engineers’ experiment’
  • 32. summ n!Life of the prototype in people’s homes
  • 33. summ n!Unexpected usage – both challenge and opportunity
  • 34. summ n!Resulted in a new set of features and functionalities
  • 35. summ n!From products to toolkits in the people’s hands
  • 36. summ n!Rethinking interaction, transforming experience
  • 37. summ n!Rethinking interaction, transforming experience
  • 38. summ n!Rethinking interaction, transforming experience
  • 39. summ n!What’s a takeaway ? Philips Living Colors
  • 40. summ n!LiMe (Living Memory)
  • 41. summ n!A bit of background Imagine the year 1995… . . .. What if IT technology destroys our human relationships? Joint research project: • Philips Design • Queen Margaret University College • Domus Academy • Imperial College of Science • Universite Rene Descartes
  • 42. summ n!Living Memory: Ethnography of neighborhoods ‘social memory’
  • 43. summ n!‘Memory Tree’:A model of collective memory…
  • 44. summ n!… but also an inspirational tool
  • 45. summ n!Intuitive human – and humane – interface
  • 46. summ n!Intuitive human – humane – interface
  • 47. summ n!Intuitive human – humane – interface
  • 48. summ n!Not a computer, but a familiar table in a café…
  • 49. summ n!…or at a bus stop…
  • 50. summ n!…or it could be portable and mobile
  • 51. summ n!LiMe (Living Memory)What’s a takeaway ?
  • 52. summ n!Tools & Methods
  • 53. summ n!nWhat peoplesaydo/usethinkfeelvalueWhat researchers do:surveys interviewsfocus-groupsobservationsco-researchco-creationTools & Methods
  • 54. summ n!Surveys
  • 55. summ n!Focus Groups
  • 56. summ n!
  • 57. summ n!Contextual Research
  • 58. summ n!Co-Research
  • 59. summ n!Co-Creation
  • 60. summ n!Co-Creating Creatively
  • 61. summ n!