summ n!ExploringFuturesTransformingMindsUnderstandingPeopleInn vationSlava Kozlov, Summ( )nThe NetherlandsMentor of TechPe...
summ n!
summ n!
summ n!
summ n!
summ n!
summ n!‘Mirrored’ handwriting
summ n!‘The Chamber of Mirrors’
summ n!
summ n!
summ n!ExploringFuturesTransformingMindsUnderstandingPeopleInn vation
summ n!Philips anno 1891Gerard Philips	(1858-1942)Anton Philips	(1874-1951)1891
summ n!Complex technology behind “simple” bulb:Making wires Glass-blowing Vacuum pump
summ n!From simple bulb to …What is this?
summ n!In 1914 Gile Holst became the director of the Philips’ ‘Physics Laboratory’ 	(Nat.Lab=Natuurkunde laboratorie) 	The...
summ n!Philips, Philips, more Philips…
summ n!Classical innovation process: 	R Labs Product Development(by engineers)Marketing
summ n!‘New’ innovation process		-  Design-driven	-  People focused	-  Socially relevant	-  Future-proof 	The Renaissance ...
summ n!Case 1	 Case 1I	 Case 1II	Methods  Tools
summ n!Consumers(consumer research)		Customers (customer studies)		Users (UX=User Experience)		People 	(UnderstandingPeopl...
summ n!Ambient Experience Hospital
summ n!Real contexts are more complex, messy, tense
summ n!Putting yourself in the physical context, gathering multiple streams of information
summ n!Reconstructing experience flows
summ n!Enhancing people’s experiences
summ n!Multiple Care Cycles Flows
summ n!Multiple Care Cycles Flows
summ n!Transforming Boarding Experience at Schiphol
summ n!Ambient Experience HospitalWhat’s a takeaway ?
summ n!Philips Living Colors
summ n!Started as ‘engineers’ experiment’
summ n!Life of the prototype in people’s homes
summ n!Unexpected usage – both challenge and opportunity
summ n!Resulted in a new set of features and functionalities
summ n!From products to toolkits in the people’s hands
summ n!Rethinking interaction, transforming experience
summ n!Rethinking interaction, transforming experience
summ n!Rethinking interaction, transforming experience
summ n!What’s a takeaway ?	Philips Living Colors
summ n!LiMe (Living Memory)
summ n!A bit of background	Imagine the year 1995…		.	.	..	What if IT technology 	destroys our human relationships? 			Join...
summ n!Living Memory: Ethnography of neighborhoods ‘social memory’
summ n!‘Memory Tree’:A model of collective memory…
summ n!… but also an inspirational tool
summ n!Intuitive human – and humane – interface
summ n!Intuitive human – humane – interface
summ n!Intuitive human – humane – interface
summ n!Not a computer, but a familiar table in a café…
summ n!…or at a bus stop…
summ n!…or it could be portable and mobile
summ n!LiMe (Living Memory)What’s a takeaway ?
summ n!Tools  Methods
summ n!nWhat peoplesaydo/usethinkfeelvalueWhat researchers do:surveys interviewsfocus-groupsobservationsco-researchco-crea...
summ n!Surveys
summ n!Focus Groups
summ n!
summ n!Contextual Research
summ n!Co-Research
summ n!Co-Creation
summ n!Co-Creating Creatively
summ n!
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Techpeaks Workshop Part I (Understanding People)

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The slides that I showed during my presentation/workshop at the Techpeaks People Accelerator program in Trento, June 5, 2013. This is Part I (Understanding People).

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  • Thanks again again Slava, did not know this ED story.
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  • See also
    Hoog bezoek: Philips kon Einstein niet volgen (http://www.ed.nl/extra/ed-100/hoog-bezoek-philips-kon-einstein-niet-volgen-1.1631487). But I guess you know all this stuff already.
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  • Slava, thanks again
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  • For a starter:

    1. 'In 1923 kwam Albert Einstein op bezoek' - http://nl.wikipedia.org/wiki/Philips_Natuurkundig_Laboratorium.

    2. 'Holst held the director's position until 1946 and spent his tenure creating and maintaining an academic atmosphere at the facility in which researchers were given a lot of leeway and access to external research and resources. The external access also included colloquia by some of the great physicists of the day (including Albert Einstein in 1923).' http://en.wikipedia.org/wiki/Philips_Natuurkundig_Laboratorium

    I am sure I once saw a picture of Einstein IN the NatLab, with some of the staff.
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  • Slava, thanks. I'll wait for the exact source.
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Techpeaks Workshop Part I (Understanding People)

  1. 1. summ n!ExploringFuturesTransformingMindsUnderstandingPeopleInn vationSlava Kozlov, Summ( )nThe NetherlandsMentor of TechPeaks: The People Accelerator
  2. 2. summ n!
  3. 3. summ n!
  4. 4. summ n!
  5. 5. summ n!
  6. 6. summ n!
  7. 7. summ n!‘Mirrored’ handwriting
  8. 8. summ n!‘The Chamber of Mirrors’
  9. 9. summ n!
  10. 10. summ n!
  11. 11. summ n!ExploringFuturesTransformingMindsUnderstandingPeopleInn vation
  12. 12. summ n!Philips anno 1891Gerard Philips (1858-1942)Anton Philips (1874-1951)1891
  13. 13. summ n!Complex technology behind “simple” bulb:Making wires Glass-blowing Vacuum pump
  14. 14. summ n!From simple bulb to …What is this?
  15. 15. summ n!In 1914 Gile Holst became the director of the Philips’ ‘Physics Laboratory’ (Nat.Lab=Natuurkunde laboratorie) The first dedicated building of NatLab in 1923; the world-famous scientists worked or collaborated with NatLab since this time. NatLab: One of the first private RD labs in Europe
  16. 16. summ n!Philips, Philips, more Philips…
  17. 17. summ n!Classical innovation process: R Labs Product Development(by engineers)Marketing
  18. 18. summ n!‘New’ innovation process -  Design-driven -  People focused -  Socially relevant -  Future-proof The Renaissance model of design: integrated, holistic, humanistic Stefano Marzano
  19. 19. summ n!Case 1 Case 1I Case 1II Methods Tools
  20. 20. summ n!Consumers(consumer research) Customers (customer studies) Users (UX=User Experience) People (UnderstandingPeople)
  21. 21. summ n!Ambient Experience Hospital
  22. 22. summ n!Real contexts are more complex, messy, tense
  23. 23. summ n!Putting yourself in the physical context, gathering multiple streams of information
  24. 24. summ n!Reconstructing experience flows
  25. 25. summ n!Enhancing people’s experiences
  26. 26. summ n!Multiple Care Cycles Flows
  27. 27. summ n!Multiple Care Cycles Flows
  28. 28. summ n!Transforming Boarding Experience at Schiphol
  29. 29. summ n!Ambient Experience HospitalWhat’s a takeaway ?
  30. 30. summ n!Philips Living Colors
  31. 31. summ n!Started as ‘engineers’ experiment’
  32. 32. summ n!Life of the prototype in people’s homes
  33. 33. summ n!Unexpected usage – both challenge and opportunity
  34. 34. summ n!Resulted in a new set of features and functionalities
  35. 35. summ n!From products to toolkits in the people’s hands
  36. 36. summ n!Rethinking interaction, transforming experience
  37. 37. summ n!Rethinking interaction, transforming experience
  38. 38. summ n!Rethinking interaction, transforming experience
  39. 39. summ n!What’s a takeaway ? Philips Living Colors
  40. 40. summ n!LiMe (Living Memory)
  41. 41. summ n!A bit of background Imagine the year 1995… . . .. What if IT technology destroys our human relationships? Joint research project: • Philips Design • Queen Margaret University College • Domus Academy • Imperial College of Science • Universite Rene Descartes
  42. 42. summ n!Living Memory: Ethnography of neighborhoods ‘social memory’
  43. 43. summ n!‘Memory Tree’:A model of collective memory…
  44. 44. summ n!… but also an inspirational tool
  45. 45. summ n!Intuitive human – and humane – interface
  46. 46. summ n!Intuitive human – humane – interface
  47. 47. summ n!Intuitive human – humane – interface
  48. 48. summ n!Not a computer, but a familiar table in a café…
  49. 49. summ n!…or at a bus stop…
  50. 50. summ n!…or it could be portable and mobile
  51. 51. summ n!LiMe (Living Memory)What’s a takeaway ?
  52. 52. summ n!Tools Methods
  53. 53. summ n!nWhat peoplesaydo/usethinkfeelvalueWhat researchers do:surveys interviewsfocus-groupsobservationsco-researchco-creationTools Methods
  54. 54. summ n!Surveys
  55. 55. summ n!Focus Groups
  56. 56. summ n!
  57. 57. summ n!Contextual Research
  58. 58. summ n!Co-Research
  59. 59. summ n!Co-Creation
  60. 60. summ n!Co-Creating Creatively
  61. 61. summ n!

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