People & Trends into Design: Assignments for TU/e


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People & Trends into Design: Assignments for TU/e

  1. 1. People & Trends into Design Set of practical assignments Slava Kozlov, Philips Design
  2. 2. Background In 2004 Department of Industrial Design has commissioned Philips Design to develop a set of practical educational assignments for the students. The assignments should have combined theoretical knowledge about ‘people research’ practices and socio-cultural research into the future for design with some practical exercises done by the students. The Philips Design’s team has developed a set of assignments which was based on the ‘people & trend research’ practice accumulated by the company over years, and tuned it to the TU/e’s needs and conditions. All the assignments offered a combination of learning from teaching and learning by doing, as well as individual and collective work. The assignments were structured as practical projects conducted by student teams supervised by the tutors. The slides below are not an exact description of the curriculum, but rather the highlights of the key qualities and the structure of the assignment set.
  3. 3. Introductory lecture Prior to the course, the team from Philips Design read a lecture about the past and the present of conducting ‘people & trends’ projects by the company, illustrating ‘Strategic Design’ practice with a number of real projects. The lecture introduced the ‘high-design’ approach practices by Philips Design, i.e., human focused, research based and multidisciplinary design. The lecture also presented a number of interesting cases and a reflection on the reasons of their success (or a luck of it) F is for the Future
  4. 4. Intro to People & Trends into Design (*) Intro people in context and integration & presentation project culture scanning translation and evaluation intake into design social trends
  5. 5. Intro to People & Trends into Design This intro assignment required a 40 hours of work for students over a period of 5/6 weeks. Every week the team of tutors gave a 2h lecture (combined with an evaluation of the previous work of students at a later stage) and the students had to then do 6 hours of individual/group work per week. From the very beginning the students were divided into a few working teams (4-6 people per team), with a total amount of students 24-30. Each team worked on its own project defined during the first meeting. Every week a new layer of information was introduced (e.g., people research, or socio- cultural analysis etc) and the students had to then practice it, both individually, and as a group. At the end the team had to integrate all the obtained knowledge and data, and develop their own proposition (innovative future-focused solution) and present it to the entire course.
  6. 6. Set of Advanced Assignments The earlier presented ‘Intro into People & Trends’ assignment was designed for the first/second year students, and only provided a basic information about the methods and tools used ‘people and trend’ practice. For the students who wanted to gain deeper knowledge and master their skills further, the team has developed a set of four advanced assignments, each focused on one of the modules explained in the Intro assignment (therefore, participation in this Intro assignment was a requirement for the later, advanced assignments). Each of these advanced assignments followed roughly the same structure and a way of delivery as the Intro one, with of course a different content. See the next four slides highlighting the scope of the assignments.
  7. 7. 1. People Research Track intro observations and integration & presentation project persona creation translation and evaluation intake into design value-laddering
  8. 8. 2. Culture Research Track intro culture scanning and integration & presentation project cultural analysis translation and evaluation intake into design mood boards
  9. 9. 3. Societal Developments Research Track intro social trends and integration & presentation project human needs & values translation and evaluation intake into design roadmaps & scenarios
  10. 10. 4. Integration Into Design Track intro briefing with P&T info and integration & project translation presentation human focused ideation intake into design and evaluation presentation Communication with USPC eval
  11. 11. Evaluation and Feedback The courses (including Intro into People & Trends into Design and most of the advanced assignments) had been taught in the period of 2005-2007, with total enrollment of 200+ students. The course were extremely well received by the students, who were consistently giving the highest marks in their annual assessments of educational programs. The course was discontinued by the TU/e due to the financial reasons, with great regret.
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