ФУТУРОДИЗАЙН проектирование   возможного  ых   будущего  их
Контекст Лекция была прочитана в Москве 29 июня 2011 года для студентовОтУС  (Открытый Университет Сколково), в центре Dig...
Футородизайн? Технологии Бизнес Футорология Дизайн Инновации
Real cases, real lessons
Девочка и конфеты
“ Я всегда знала,  что там карандаши!”
Ваша любимая еда  в 2061 году?
Atomium, Brussels, Belgium. 2008  102 m
The World Expo 1958, Brussels
Soviet Pavilion;  Sputnik
Philips Pavilion
Philips Pavilion
Philips. Anno 1891 Gerard Philips Anton Philips
From a simple bulb to… Кто сможет догадаться,  что это за устройство?
Design, incorporated Chapel
Back to Philips Pavilion
Back to the future: Le  P oème électronique Luis Kallf, Le  Corbusier , Edgar  Var è se
Ideas and sketches
Development and testing Yean Xenakis
Construction and installation  ± 350 speakers, 50 lighting sources
Making new (electronic) music  Edgar  Var è se in Philips Labs
8.5 min saga: Reflections of the past, vision of the future
Opening and experience
 
The Tatlin Tower -  Monument to the Third International
 
Poeme electronique  now  Future of the Strijp-S Complex in Eindhoven
Syd Mead:  Wild- C at  Future D reaming (1970s)
‘ Ideal kitchen’ 1969
‘ Future kitchen’ (~ 1972)
Future of the living room (~ 1973)
Future of the office (~ 1974)
Future of education (~ 1975)
 
Syd Mead today www.sydmead.com
 
Vision of the Future (1995)
1990s
Design as an integrator A Renaissance model of design  Stefano Marzano
‘ High Design’ is human-focused research-based multi-disciplinary business integrated
Workshop (1993) + =
Workshop: Concepts ‘ Tablet’ ‘ Communicator ’
Workshop: Concepts ‘ Portrait’ ‘ Magic Carpet’
Workshop: Exhibition
 
Somewhat similar genre:  Concept cars
Somewhat similar genre:  La haute couture
Vision of the Future - Process Jan Timmer, then CEO Philips
Socio-Cultural Horizons: Future Concept Lab Six ‘ Sociodynamic Forces’ :   Subjectivity - Sociability - Exploration  - Con...
t t авангард мейнстрим
Creative Sessions
Sketches and Storyboards
Model making
Photography, films, exhibition design… … even a web-site!
Concepts: Shiva, personal communicator
Concepts: Magic East (Shiva Devil)
Concepts: wearable electronics  Ski Jacket Multimedia T-Shirt Recharge Jacket
Concepts: Future living room Interactive Family Tree
Concepts: Kids’ room  Hybrid Playground (analogue + digital)
Concepts: Kid’s room Ludic Robots
Concepts: Multimedia kiosk
Concepts: Future bar
Road-Show & Exhibition in Evoluon
 
Vision of the Future revisited (2005) 85%   15%  (of those 85%) of the concepts are on market,  in one form or another are...
Only one case: iPod Tony Fadell , ???, Jonathan Ive, Steve Jobs, ???
Ваша любимая еда  в 2061 году?
Strategic Future Design
Among many others: Ericcson
Among many others: Microsoft
Among many others: Vodafone
LiMe (Living Memory) 1997 <ul><li>Joint research project, supported     by EU/ Cordis Programme. </li></ul><ul><ul><li>Phi...
LiMe: Ethnographic study of the ‘now’
LiMe: Understanding collective memory
LiMe: Humane interface
LiMe: Metaphors of memory
LiMe: Cafe Table
LiMe: Table in a café
 
LiMe: Microsoft Surface X (Facebook + Foursquare)
Locolo.ru
Experience Design: Case of internal design research  1999
Nebula: Rethinking a waking-up experience  © Jeremy Hall
Experience Design: Theoretical framework
Experience Design: Specific framework
Nebula: Multimedia experience
Nebula: Sensorial experience
Nebula:  Personal and emotional experience
Is Wake-up Light a ‘Nebula Now’? What is Nebula now?
What is Nebula now? Or an Ambient Experience Hospital ?
FUTURE:    Возможный сценарий определённой деятельности  в будушем (в данном случае, пробуждение после сна). DESIGN: Иссле...
Traditional horizons of innovation I. Defend existing  business II. Extend existing business III. Think of new  opportunit...
Innovative horizons of innovation I. (Re) build your  business III. Explore possible  futures III. Explore possible  futur...
Attention III. Explore possible  futures II. Manage transition and  transformation I. (Re) build your  business Time (x Ef...
Ваша любимая еда  в 2061 году?
Next Simplicity (2006/08)
Next Simplicity anno 2006 Chameleon
Next Simplicity: Innovation in interfaces
Next Simplicity HerbArium
Next Simplicity SoftTherapy
Next Simplicity Momento
Next Simplicity: Event 2006
Next Simplicity: Concepts enacted
Next Simplicity: Lifestyle change assistance
Next Simplicity: Medical diagnostics humanized
Next Simplicity anno 2008
FUTURE: A range of scenarios and concepts endorsing one desirable,  preferable future, based on research data and a system...
 
We are all futurologists, all the time.
Design Probes (or design provocations?)
Wearables (2003): From developing new business Multimedia jacket Connected jacket
… to provocative design (sketches)
… to provocative design (prototypes)
Electronic Dresses: Expressing your own emotions … to provocative design (concepts)
Design Probes: Electronic Dresses Electronic Dresses: Sensing emotions of others
Design Probes: Electronic Dresses EINDHOVEN City of light
Toward provocative design
Design Probes: Electronic Jewelry
Design Probes: Electronic Tattoo
 
More Design Probes: Future Habitat - Living off the Grid
Presentation in real - and virtual worlds Presentation in Axis HQ Presentation in Second Life -  leading to a co-creative ...
More Design Probes: Food Printer
More Design Probes: Printed Food
More Design Probes: More Printed Food
Futures are not all high-tech and fancy!
Chulha: Futures for the developing worlds
 
“ Ну, мы туда конечно сходили…””
business business design
?
? ? ?
Exploration  of possible futures is non-stop
Future tools: Crowdcasting
Future tools: Prediction Markets
Future tools: Serious games Superstruct   Jane McGonigal & Institute for the Future Evoke   Jane McGonigal & The World Bank
Future tools: Co-creating Futures
Future tools: Involving in futures
Future tools: Expo 2010 - UK Pavilion
Future tools: Expo 2010 - Russian Pavilion
Future tools: Expo 2010 - Dutch Pavillion
Ваша любимая еда  в 2061 году?
Design Probes: Habitat: Living off the Grid [email_address] www.summn.com
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FuturoDesign: Exploring possible futures

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  • Link: http://www.youtube.com/watch?v=fW0BZsOcZZE
  • FuturoDesign: Exploring possible futures

    1. 1. ФУТУРОДИЗАЙН проектирование возможного ых будущего их
    2. 2. Контекст Лекция была прочитана в Москве 29 июня 2011 года для студентовОтУС (Открытый Университет Сколково), в центре Digital October. Её основое содержание совпадает с лекциями, которые я читал в Российском союзе дизайнеров и Финансовой академии в 2010 году, но я добаил несколько слайдов, чтобы сделать содержание более “дидактичным”. Также было добавлено некое “сквозное упражнение”, которое слушателям предлагалось выполнять в ходе всей лекции.
    3. 3. Футородизайн? Технологии Бизнес Футорология Дизайн Инновации
    4. 4. Real cases, real lessons
    5. 5. Девочка и конфеты
    6. 6. “ Я всегда знала, что там карандаши!”
    7. 7. Ваша любимая еда в 2061 году?
    8. 8. Atomium, Brussels, Belgium. 2008 102 m
    9. 9. The World Expo 1958, Brussels
    10. 10. Soviet Pavilion; Sputnik
    11. 11. Philips Pavilion
    12. 12. Philips Pavilion
    13. 13. Philips. Anno 1891 Gerard Philips Anton Philips
    14. 14. From a simple bulb to… Кто сможет догадаться, что это за устройство?
    15. 15. Design, incorporated Chapel
    16. 16. Back to Philips Pavilion
    17. 17. Back to the future: Le P oème électronique Luis Kallf, Le Corbusier , Edgar Var è se
    18. 18. Ideas and sketches
    19. 19. Development and testing Yean Xenakis
    20. 20. Construction and installation ± 350 speakers, 50 lighting sources
    21. 21. Making new (electronic) music Edgar Var è se in Philips Labs
    22. 22. 8.5 min saga: Reflections of the past, vision of the future
    23. 23. Opening and experience
    24. 25. The Tatlin Tower - Monument to the Third International
    25. 27. Poeme electronique now Future of the Strijp-S Complex in Eindhoven
    26. 28. Syd Mead: Wild- C at Future D reaming (1970s)
    27. 29. ‘ Ideal kitchen’ 1969
    28. 30. ‘ Future kitchen’ (~ 1972)
    29. 31. Future of the living room (~ 1973)
    30. 32. Future of the office (~ 1974)
    31. 33. Future of education (~ 1975)
    32. 35. Syd Mead today www.sydmead.com
    33. 37. Vision of the Future (1995)
    34. 38. 1990s
    35. 39. Design as an integrator A Renaissance model of design Stefano Marzano
    36. 40. ‘ High Design’ is human-focused research-based multi-disciplinary business integrated
    37. 41. Workshop (1993) + =
    38. 42. Workshop: Concepts ‘ Tablet’ ‘ Communicator ’
    39. 43. Workshop: Concepts ‘ Portrait’ ‘ Magic Carpet’
    40. 44. Workshop: Exhibition
    41. 46. Somewhat similar genre: Concept cars
    42. 47. Somewhat similar genre: La haute couture
    43. 48. Vision of the Future - Process Jan Timmer, then CEO Philips
    44. 49. Socio-Cultural Horizons: Future Concept Lab Six ‘ Sociodynamic Forces’ : Subjectivity - Sociability - Exploration - Connectivity - Ethics - Holism <ul><ul><li>Francesco Morace Future Concept Lab </li></ul></ul><ul><ul><li>Josephine Green </li></ul></ul>
    45. 50. t t авангард мейнстрим
    46. 51. Creative Sessions
    47. 52. Sketches and Storyboards
    48. 53. Model making
    49. 54. Photography, films, exhibition design… … even a web-site!
    50. 55. Concepts: Shiva, personal communicator
    51. 56. Concepts: Magic East (Shiva Devil)
    52. 57. Concepts: wearable electronics Ski Jacket Multimedia T-Shirt Recharge Jacket
    53. 58. Concepts: Future living room Interactive Family Tree
    54. 59. Concepts: Kids’ room Hybrid Playground (analogue + digital)
    55. 60. Concepts: Kid’s room Ludic Robots
    56. 61. Concepts: Multimedia kiosk
    57. 62. Concepts: Future bar
    58. 63. Road-Show & Exhibition in Evoluon
    59. 65. Vision of the Future revisited (2005) 85% 15% (of those 85%) of the concepts are on market, in one form or another are produced by Philips Source:
    60. 66. Only one case: iPod Tony Fadell , ???, Jonathan Ive, Steve Jobs, ???
    61. 67. Ваша любимая еда в 2061 году?
    62. 68. Strategic Future Design
    63. 69. Among many others: Ericcson
    64. 70. Among many others: Microsoft
    65. 71. Among many others: Vodafone
    66. 72. LiMe (Living Memory) 1997 <ul><li>Joint research project, supported by EU/ Cordis Programme. </li></ul><ul><ul><li>Philips Design </li></ul></ul><ul><ul><li>Queen Margaret University College </li></ul></ul><ul><ul><li>Domus Academy </li></ul></ul><ul><ul><li>Imperial College of Science </li></ul></ul><ul><ul><li>Universite Rene Descartes </li></ul></ul>
    67. 73. LiMe: Ethnographic study of the ‘now’
    68. 74. LiMe: Understanding collective memory
    69. 75. LiMe: Humane interface
    70. 76. LiMe: Metaphors of memory
    71. 77. LiMe: Cafe Table
    72. 78. LiMe: Table in a café
    73. 80. LiMe: Microsoft Surface X (Facebook + Foursquare)
    74. 81. Locolo.ru
    75. 82. Experience Design: Case of internal design research 1999
    76. 83. Nebula: Rethinking a waking-up experience © Jeremy Hall
    77. 84. Experience Design: Theoretical framework
    78. 85. Experience Design: Specific framework
    79. 86. Nebula: Multimedia experience
    80. 87. Nebula: Sensorial experience
    81. 88. Nebula: Personal and emotional experience
    82. 89. Is Wake-up Light a ‘Nebula Now’? What is Nebula now?
    83. 90. What is Nebula now? Or an Ambient Experience Hospital ?
    84. 91. FUTURE:    Возможный сценарий определённой деятельности в будушем (в данном случае, пробуждение после сна). DESIGN: Исследование новой методики дизайна, которое привело к появлению новой концепции… BUSINESS: … которая со временем внесла вклад в разработку оригинального решения и нового бизнеса - правда, в совсем другой области.
    85. 92. Traditional horizons of innovation I. Defend existing business II. Extend existing business III. Think of new opportunities
    86. 93. Innovative horizons of innovation I. (Re) build your business III. Explore possible futures III. Explore possible futures III. Explore possible futures II. Manage transition
    87. 94. Attention III. Explore possible futures II. Manage transition and transformation I. (Re) build your business Time (x Efforts)
    88. 95. Ваша любимая еда в 2061 году?
    89. 96. Next Simplicity (2006/08)
    90. 97. Next Simplicity anno 2006 Chameleon
    91. 98. Next Simplicity: Innovation in interfaces
    92. 99. Next Simplicity HerbArium
    93. 100. Next Simplicity SoftTherapy
    94. 101. Next Simplicity Momento
    95. 102. Next Simplicity: Event 2006
    96. 103. Next Simplicity: Concepts enacted
    97. 104. Next Simplicity: Lifestyle change assistance
    98. 105. Next Simplicity: Medical diagnostics humanized
    99. 106. Next Simplicity anno 2008
    100. 107. FUTURE: A range of scenarios and concepts endorsing one desirable, preferable future, based on research data and a system of brand-driven beliefs (e.g., Sense and Simplicity). DESIGN: Creative design and development of the concepts, in close cooperation with business, supervised by the brand and management boards. BUSINESS: Large-scale communication program to support both strategic brand goals and current business targets, stimulating R&D and innovation. To sum up:
    101. 109. We are all futurologists, all the time.
    102. 110. Design Probes (or design provocations?)
    103. 111. Wearables (2003): From developing new business Multimedia jacket Connected jacket
    104. 112. … to provocative design (sketches)
    105. 113. … to provocative design (prototypes)
    106. 114. Electronic Dresses: Expressing your own emotions … to provocative design (concepts)
    107. 115. Design Probes: Electronic Dresses Electronic Dresses: Sensing emotions of others
    108. 116. Design Probes: Electronic Dresses EINDHOVEN City of light
    109. 117. Toward provocative design
    110. 118. Design Probes: Electronic Jewelry
    111. 119. Design Probes: Electronic Tattoo
    112. 121. More Design Probes: Future Habitat - Living off the Grid
    113. 122. Presentation in real - and virtual worlds Presentation in Axis HQ Presentation in Second Life - leading to a co-creative game
    114. 123. More Design Probes: Food Printer
    115. 124. More Design Probes: Printed Food
    116. 125. More Design Probes: More Printed Food
    117. 126. Futures are not all high-tech and fancy!
    118. 127. Chulha: Futures for the developing worlds
    119. 129. “ Ну, мы туда конечно сходили…””
    120. 130. business business design
    121. 131. ?
    122. 132. ? ? ?
    123. 133. Exploration of possible futures is non-stop
    124. 134. Future tools: Crowdcasting
    125. 135. Future tools: Prediction Markets
    126. 136. Future tools: Serious games Superstruct Jane McGonigal & Institute for the Future Evoke Jane McGonigal & The World Bank
    127. 137. Future tools: Co-creating Futures
    128. 138. Future tools: Involving in futures
    129. 139. Future tools: Expo 2010 - UK Pavilion
    130. 140. Future tools: Expo 2010 - Russian Pavilion
    131. 141. Future tools: Expo 2010 - Dutch Pavillion
    132. 142. Ваша любимая еда в 2061 году?
    133. 143. Design Probes: Habitat: Living off the Grid [email_address] www.summn.com
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