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FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
FuturoDesign: Exploring possible futures
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FuturoDesign: Exploring possible futures

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  • Link: http://www.youtube.com/watch?v=fW0BZsOcZZE
  • Transcript

    • 1. ФУТУРОДИЗАЙН проектирование возможного ых будущего их
    • 2. Контекст Лекция была прочитана в Москве 29 июня 2011 года для студентовОтУС (Открытый Университет Сколково), в центре Digital October. Её основое содержание совпадает с лекциями, которые я читал в Российском союзе дизайнеров и Финансовой академии в 2010 году, но я добаил несколько слайдов, чтобы сделать содержание более “дидактичным”. Также было добавлено некое “сквозное упражнение”, которое слушателям предлагалось выполнять в ходе всей лекции.
    • 3. Футородизайн? Технологии Бизнес Футорология Дизайн Инновации
    • 4. Real cases, real lessons
    • 5. Девочка и конфеты
    • 6. “ Я всегда знала, что там карандаши!”
    • 7. Ваша любимая еда в 2061 году?
    • 8. Atomium, Brussels, Belgium. 2008 102 m
    • 9. The World Expo 1958, Brussels
    • 10. Soviet Pavilion; Sputnik
    • 11. Philips Pavilion
    • 12. Philips Pavilion
    • 13. Philips. Anno 1891 Gerard Philips Anton Philips
    • 14. From a simple bulb to… Кто сможет догадаться, что это за устройство?
    • 15. Design, incorporated Chapel
    • 16. Back to Philips Pavilion
    • 17. Back to the future: Le P oème électronique Luis Kallf, Le Corbusier , Edgar Var è se
    • 18. Ideas and sketches
    • 19. Development and testing Yean Xenakis
    • 20. Construction and installation ± 350 speakers, 50 lighting sources
    • 21. Making new (electronic) music Edgar Var è se in Philips Labs
    • 22. 8.5 min saga: Reflections of the past, vision of the future
    • 23. Opening and experience
    • 24.  
    • 25. The Tatlin Tower - Monument to the Third International
    • 26.  
    • 27. Poeme electronique now Future of the Strijp-S Complex in Eindhoven
    • 28. Syd Mead: Wild- C at Future D reaming (1970s)
    • 29. ‘ Ideal kitchen’ 1969
    • 30. ‘ Future kitchen’ (~ 1972)
    • 31. Future of the living room (~ 1973)
    • 32. Future of the office (~ 1974)
    • 33. Future of education (~ 1975)
    • 34.  
    • 35. Syd Mead today www.sydmead.com
    • 36.  
    • 37. Vision of the Future (1995)
    • 38. 1990s
    • 39. Design as an integrator A Renaissance model of design Stefano Marzano
    • 40. ‘ High Design’ is human-focused research-based multi-disciplinary business integrated
    • 41. Workshop (1993) + =
    • 42. Workshop: Concepts ‘ Tablet’ ‘ Communicator ’
    • 43. Workshop: Concepts ‘ Portrait’ ‘ Magic Carpet’
    • 44. Workshop: Exhibition
    • 45.  
    • 46. Somewhat similar genre: Concept cars
    • 47. Somewhat similar genre: La haute couture
    • 48. Vision of the Future - Process Jan Timmer, then CEO Philips
    • 49. Socio-Cultural Horizons: Future Concept Lab Six ‘ Sociodynamic Forces’ : Subjectivity - Sociability - Exploration - Connectivity - Ethics - Holism
        • Francesco Morace Future Concept Lab
        • Josephine Green
    • 50. t t авангард мейнстрим
    • 51. Creative Sessions
    • 52. Sketches and Storyboards
    • 53. Model making
    • 54. Photography, films, exhibition design… … even a web-site!
    • 55. Concepts: Shiva, personal communicator
    • 56. Concepts: Magic East (Shiva Devil)
    • 57. Concepts: wearable electronics Ski Jacket Multimedia T-Shirt Recharge Jacket
    • 58. Concepts: Future living room Interactive Family Tree
    • 59. Concepts: Kids’ room Hybrid Playground (analogue + digital)
    • 60. Concepts: Kid’s room Ludic Robots
    • 61. Concepts: Multimedia kiosk
    • 62. Concepts: Future bar
    • 63. Road-Show & Exhibition in Evoluon
    • 64.  
    • 65. Vision of the Future revisited (2005) 85% 15% (of those 85%) of the concepts are on market, in one form or another are produced by Philips Source:
    • 66. Only one case: iPod Tony Fadell , ???, Jonathan Ive, Steve Jobs, ???
    • 67. Ваша любимая еда в 2061 году?
    • 68. Strategic Future Design
    • 69. Among many others: Ericcson
    • 70. Among many others: Microsoft
    • 71. Among many others: Vodafone
    • 72. LiMe (Living Memory) 1997
      • Joint research project, supported by EU/ Cordis Programme.
        • Philips Design
        • Queen Margaret University College
        • Domus Academy
        • Imperial College of Science
        • Universite Rene Descartes
    • 73. LiMe: Ethnographic study of the ‘now’
    • 74. LiMe: Understanding collective memory
    • 75. LiMe: Humane interface
    • 76. LiMe: Metaphors of memory
    • 77. LiMe: Cafe Table
    • 78. LiMe: Table in a café
    • 79.  
    • 80. LiMe: Microsoft Surface X (Facebook + Foursquare)
    • 81. Locolo.ru
    • 82. Experience Design: Case of internal design research 1999
    • 83. Nebula: Rethinking a waking-up experience © Jeremy Hall
    • 84. Experience Design: Theoretical framework
    • 85. Experience Design: Specific framework
    • 86. Nebula: Multimedia experience
    • 87. Nebula: Sensorial experience
    • 88. Nebula: Personal and emotional experience
    • 89. Is Wake-up Light a ‘Nebula Now’? What is Nebula now?
    • 90. What is Nebula now? Or an Ambient Experience Hospital ?
    • 91. FUTURE:    Возможный сценарий определённой деятельности в будушем (в данном случае, пробуждение после сна). DESIGN: Исследование новой методики дизайна, которое привело к появлению новой концепции… BUSINESS: … которая со временем внесла вклад в разработку оригинального решения и нового бизнеса - правда, в совсем другой области.
    • 92. Traditional horizons of innovation I. Defend existing business II. Extend existing business III. Think of new opportunities
    • 93. Innovative horizons of innovation I. (Re) build your business III. Explore possible futures III. Explore possible futures III. Explore possible futures II. Manage transition
    • 94. Attention III. Explore possible futures II. Manage transition and transformation I. (Re) build your business Time (x Efforts)
    • 95. Ваша любимая еда в 2061 году?
    • 96. Next Simplicity (2006/08)
    • 97. Next Simplicity anno 2006 Chameleon
    • 98. Next Simplicity: Innovation in interfaces
    • 99. Next Simplicity HerbArium
    • 100. Next Simplicity SoftTherapy
    • 101. Next Simplicity Momento
    • 102. Next Simplicity: Event 2006
    • 103. Next Simplicity: Concepts enacted
    • 104. Next Simplicity: Lifestyle change assistance
    • 105. Next Simplicity: Medical diagnostics humanized
    • 106. Next Simplicity anno 2008
    • 107. FUTURE: A range of scenarios and concepts endorsing one desirable, preferable future, based on research data and a system of brand-driven beliefs (e.g., Sense and Simplicity). DESIGN: Creative design and development of the concepts, in close cooperation with business, supervised by the brand and management boards. BUSINESS: Large-scale communication program to support both strategic brand goals and current business targets, stimulating R&D and innovation. To sum up:
    • 108.  
    • 109. We are all futurologists, all the time.
    • 110. Design Probes (or design provocations?)
    • 111. Wearables (2003): From developing new business Multimedia jacket Connected jacket
    • 112. … to provocative design (sketches)
    • 113. … to provocative design (prototypes)
    • 114. Electronic Dresses: Expressing your own emotions … to provocative design (concepts)
    • 115. Design Probes: Electronic Dresses Electronic Dresses: Sensing emotions of others
    • 116. Design Probes: Electronic Dresses EINDHOVEN City of light
    • 117. Toward provocative design
    • 118. Design Probes: Electronic Jewelry
    • 119. Design Probes: Electronic Tattoo
    • 120.  
    • 121. More Design Probes: Future Habitat - Living off the Grid
    • 122. Presentation in real - and virtual worlds Presentation in Axis HQ Presentation in Second Life - leading to a co-creative game
    • 123. More Design Probes: Food Printer
    • 124. More Design Probes: Printed Food
    • 125. More Design Probes: More Printed Food
    • 126. Futures are not all high-tech and fancy!
    • 127. Chulha: Futures for the developing worlds
    • 128.  
    • 129. “ Ну, мы туда конечно сходили…””
    • 130. business business design
    • 131. ?
    • 132. ? ? ?
    • 133. Exploration of possible futures is non-stop
    • 134. Future tools: Crowdcasting
    • 135. Future tools: Prediction Markets
    • 136. Future tools: Serious games Superstruct Jane McGonigal & Institute for the Future Evoke Jane McGonigal & The World Bank
    • 137. Future tools: Co-creating Futures
    • 138. Future tools: Involving in futures
    • 139. Future tools: Expo 2010 - UK Pavilion
    • 140. Future tools: Expo 2010 - Russian Pavilion
    • 141. Future tools: Expo 2010 - Dutch Pavillion
    • 142. Ваша любимая еда в 2061 году?
    • 143. Design Probes: Habitat: Living off the Grid [email_address] www.summn.com

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