Every company has customer stories to tell. Some don’t know they have them, some don’t tell them well while others miss the mark by using them to carry marketing too overtly.
This eBook is about finding those stories within your happiest customers and harnessing them to support your business. It’s about how to structure evidence and validation into your offering as a powerful form of sales enablement and marketing.
It is for sales and marketing leaders and those responsible for creating customer references within their organization.
In this ebook we hope to share specific stories about storytelling to advance your sales and marketing efforts.