Heisenberg's Uncertainty Principle let's us know that we can't possibly know both the exact location and the exact velocity of an object. People operate on the same level: Us marketers rarely know both where our audience is going and how fast they'll get there.
Content Marketing is a way to improve your aim and better connect your message with your target audience. But actually making the connection? That's more art than science. In this presentation, principles of science (and art) reveal lessons for content marketing success.