MEGHANN FARNSWORTH AND KELLY CHENCENTER FOR INVESTIGATIVE REPORTING@MeghannCIR@Chenk_xSOCIAL MEDIA and NEWS ENGAGEMENT: GO...
First: Some StatsTwitter: 50 million: Average # of Tweets people send a day 100 million+: Number of usersTumblr: 73.4 m...
4 reasonswhy yournewsroomshouldactivelyuse socialmediaReach new audiencesEngage your audienceExpand your brandOWN your...
4 reasonswhy yourreportersand staffshoulduse socialmediaDistribute your contentFollow up on your storyBuild your brand...
KNOW YOURAUDIENCE
Use data to find new audiences toengage on social media, in personEngaged parents Super-engaged parentsWhat happens if we ...
DEVELOP A STRATEGY• WHAT ARE YOUR ORGANIZATION’S GOALS?• WHAT KIND OF AUDIENCE ARE YOU LOOKING FOR?• ENGAGE YOUR INFLUENCE...
What am I supposed to Tweet about?Think of Twitter as your own publishing platform.
@Stefmara
Tweet about what youre working on
Highlight data, numbers, weird stuff
WHAT MAKES A GOOD TWEET?
Use or create #hashtagsto build a community#MuckReads#CAWatch#WJchat
Follow your content as it travels• Reach• Responses
FACEBOOK: MAKE YOUR STORIESTRAVELPost photos: They travel wellUse stats: Break down a complicatedstoryCall for action: Peo...
ProPublica
MEASURE AND TRACK YOUR IMPACT• Use Hootsuite, Tweetdeck, bit.ly or other 3rdparty platform to track your tweets,get report...
HoldTwitterchats toexpandyourbrand tonewaudiences
Reddit
#Questions
SOCIAL MEDIA and NEWS ENGAGEMENT: GO BEYOND THE TWEET
SOCIAL MEDIA and NEWS ENGAGEMENT: GO BEYOND THE TWEET
SOCIAL MEDIA and NEWS ENGAGEMENT: GO BEYOND THE TWEET
SOCIAL MEDIA and NEWS ENGAGEMENT: GO BEYOND THE TWEET
SOCIAL MEDIA and NEWS ENGAGEMENT: GO BEYOND THE TWEET
SOCIAL MEDIA and NEWS ENGAGEMENT: GO BEYOND THE TWEET
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SOCIAL MEDIA and NEWS ENGAGEMENT: GO BEYOND THE TWEET

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Transcript of "SOCIAL MEDIA and NEWS ENGAGEMENT: GO BEYOND THE TWEET"

  1. 1. MEGHANN FARNSWORTH AND KELLY CHENCENTER FOR INVESTIGATIVE REPORTING@MeghannCIR@Chenk_xSOCIAL MEDIA and NEWS ENGAGEMENT: GOBEYOND THE TWEET
  2. 2. First: Some StatsTwitter: 50 million: Average # of Tweets people send a day 100 million+: Number of usersTumblr: 73.4 million: Number of blogs 31.6 billion: Number of postsFacebook: 845 million: Monthly active users 425 million: Mobile users 20 minutes: Time spent per visitInstagram: Over 50+ million users
  3. 3. 4 reasonswhy yournewsroomshouldactivelyuse socialmediaReach new audiencesEngage your audienceExpand your brandOWN your brand
  4. 4. 4 reasonswhy yourreportersand staffshoulduse socialmediaDistribute your contentFollow up on your storyBuild your brandTalk to people
  5. 5. KNOW YOURAUDIENCE
  6. 6. Use data to find new audiences toengage on social media, in personEngaged parents Super-engaged parentsWhat happens if we engagethese active parents?
  7. 7. DEVELOP A STRATEGY• WHAT ARE YOUR ORGANIZATION’S GOALS?• WHAT KIND OF AUDIENCE ARE YOU LOOKING FOR?• ENGAGE YOUR INFLUENCERS: DON’T BE AFRAID TO ASK FOR HELP• ONE PIECE OF CONTENT CAN HAVE MULTIPLE USES• FIND NEWS WAYS TO TWEET THE SAME THING. FACTS, QUOTES, PHOTOS.• USE TIMING TOOLS SO YOU DON’T WORK 24/7•Facebook, Hootsuite, Tumblr all have timing tools so you can set upoptimal timing for publishing. Reminder: This means understandinghow your audience engages with your content and going towards them.
  8. 8. What am I supposed to Tweet about?Think of Twitter as your own publishing platform.
  9. 9. @Stefmara
  10. 10. Tweet about what youre working on
  11. 11. Highlight data, numbers, weird stuff
  12. 12. WHAT MAKES A GOOD TWEET?
  13. 13. Use or create #hashtagsto build a community#MuckReads#CAWatch#WJchat
  14. 14. Follow your content as it travels• Reach• Responses
  15. 15. FACEBOOK: MAKE YOUR STORIESTRAVELPost photos: They travel wellUse stats: Break down a complicatedstoryCall for action: People respond torequestsAsk questions: And then follow upAdvertising: Spend a little money to get agreater audience and better engagement.
  16. 16. ProPublica
  17. 17. MEASURE AND TRACK YOUR IMPACT• Use Hootsuite, Tweetdeck, bit.ly or other 3rdparty platform to track your tweets,get reports, and manage multiple brands.• Invest in Viral Heat, Vocus, Topsy or other platform that gathers RTs for you.• Favor tweets from your followers or influencers so that they remain saved.• Don’t let your tweets go to waste: Use Storify to create new stories and save socialmedia information.• Don’t measure your worth on # of followers.• Use Hootsuite, Tweetdeck, bit.ly or other 3rdparty platform to track your tweets,get reports, and manage multiple brands.• Invest in Viral Heat, Vocus, Topsy or other platform that gathers RTs for you.• Favor tweets from your followers or influencers so that they remain saved.• Don’t let your tweets go to waste: Use Storify to create new stories and save socialmedia information.• Don’t measure your worth on # of followers.
  18. 18. HoldTwitterchats toexpandyourbrand tonewaudiences
  19. 19. Reddit
  20. 20. #Questions

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