Understanding Social Networks

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  • + Cennydd Cennydd 3 years ago
    Good old Slideshare has nerfed my images and my lovely typeface. Will look into it later this week.

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Understanding Social Networks - Presentation Transcript

  1. Understanding social networks
  2. Cennydd Bowles Senior Information Architect uSwitch.com
  3.  
  4.  
  5.  
  6.  
  7.  
  8. Introduction
  9. Social Graph
  10.  
  11.  
  12.  
  13.  
  14.  
  15. Social networking sites
  16. Social network ing sites
  17. Social networking sites People, not features
  18. Nothing new People, not features
  19. The role of social networks
  20. Historically: Defined by circumstance
  21. Now: Cultural product choice?
  22.  
  23.  
  24.  
  25. Cultural product choice Cultural signs
  26. Cultural signs
  27.  
  28.  
  29.  
  30.  
  31.  
  32. Cultural signs = identity
  33. Group association = identity
  34. (Lack of identity = bad)
  35. Strong ties Weak ties
  36. Strong ties Weak ties
  37. isFriend == 1;
  38. Strong : Emotional Weak : Informational
  39. Social networks = support
  40. Roles within social networks
  41. Theory doesn’t work
  42.  
  43.  
  44. Measures
  45.  
  46. Degree centrality
  47. Betweenness
  48. Closeness
  49. Periphery
  50. Network centrality
  51. Interaction in social networks
  52. 1. Communication
  53. 2. Identity
  54. 3… Monkeys?
  55. 3. Social grooming
  56. “ Ambient intimacy”
  57. 20% communication 40% identity formation 40% social grooming
  58. How this affects everyone
  59. Cennydd Bowles Senior Information Architect uSwitch.com
  60. The network is always there.
  61.  
  62. “ Social Objects”
  63. Communication Identity formation Social grooming
  64. Consumer
  65. Owner Owner Owner Owner Owner Owner Owner Owner Owner Owner
  66. Thank you! www.cennydd.co.uk www.twitter.com/cennydd

+ CennyddCennydd, 3 years ago

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A dive into the theory of social networks and how t more

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