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Gale's Charleston Session - Marketing Academic Library Resources

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From our session at the Charleston Conference, 7 November 2013, hosted by Nader Qaimari, SVP, Marketing & Sales for Gale, part of Cengage Learning, and Carol Anne Germain, Information Literacy …

From our session at the Charleston Conference, 7 November 2013, hosted by Nader Qaimari, SVP, Marketing & Sales for Gale, part of Cengage Learning, and Carol Anne Germain, Information Literacy Librarian, University of Albany.

Participants will learn outcomes of an academic library survey conducted July, 2013. Suggestions for academic institutions and an overview of free resources and materials available from Gale dedicated to your library's success are covered.

Published in: Education

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  • 1. MARKETING ACADEMIC LIBRARY RESOURCES The Good, the Bad and the Ugly Nader Qaimari SVP, Marketing & Sales Gale Cengage Learning Carol Anne Germain Information Literacy Librarian University of Albany
  • 2. TODAY WHY MARKET? COMMUNICATION ESSENTIALS MARKETING PLAN
  • 3. NEARLY LIBRARIANS CAN’T BE WRONG made possible by
  • 4. 274 267 245 158 111 109 101 92 88 75 74 made possible by
  • 5. The Right mix made possible by
  • 6. made possible by
  • 7. eBooks collecting virtual dust? made possible by
  • 8. Expensive subscriptions going unused? made possible by
  • 9. Do students brag about NOT using the library? made possible by
  • 10. Are you observing low counts for online resources? made possible by
  • 11. made possible by
  • 12. 1 Buy-in from Library staff Get the word out to patrons 3 Collaborate with faculty, administration and campus units made possible by
  • 13. made possible by
  • 14. Overview Point person Mission Environmental scan Target audience(s) Define current services and resources Goals/objectives Short-term Marketing Plan Long-term Marketing Plan Design promotional strategies Budget Calendar Develop assessment tools Review Progress made possible by
  • 15. Point Person probably made possible by
  • 16. Department Secretaries Deans and Chairs Support Services Faculty Students made possible by
  • 17. Target Audience(s) First Year Experience Classes Subject-Specific Courses Graduate Students Researchers Athletes made possible by
  • 18. Goals SHORT-TERM Specific Databases LONG-TERM Multi-year curriculum made possible by
  • 19. Design promotional strategies One Shot Sessions Course Development Embedded Librarian Social Media Options Assignments made possible by
  • 20. Assessment Tools QUESTIONS: Are students using the materials in assignments? Are your eResource statistics increasing? TIPS: Survey faculty about the use of electronic materials in papers. Conduct campus research to determine use and effectiveness. made possible by
  • 21. if your plan is working you will results made possible by
  • 22. REVISIT REEVALUATE DECIDE CHOOSE the marketing plan what you’ve done what to continue new strategies made possible by
  • 23. KEEP CALM AND made possible by
  • 24. PRESS RELEASES SOCIAL MEDIA POSTS EFFECTIVE ADS For You Curriculum alignment And more... made possible by
  • 25. made possible by
  • 26. iowaaea
  • 27. made possible by
  • 28. made possible by
  • 29. DEPOSIT ACCESS OWN made possible by
  • 30. Take the risk out OF PURCHASING made possible by
  • 31. Learn More About providing all Gale titles on GVRL made possible by
  • 32. made possible by