Technical Communication Course Student Projects
by Professor Barbara Burke
Source: Office.com Clip Art
Creating Innovative Companies and Products
Source: Office.com Clip Art
Technology and Communication
Source: Office.com Clip Art
Team Involvement:
Creativity Meets Technology
Source: Office.com Clip Art
Introducing the Companies
GAMER TOWN
Presentation Layout
• Title: Logo
• Table of Contents
• Executive Summary
• Picture and Further Description
• How it's goi...
Additional Information
http://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg http://www.mcb.mu/en/media/rainwaterh...
http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpg
http://contemporarylogliving.com/wp-content/uploads/20...
http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpg
http://contemporarylogliving.com/wp-content/uploads/20...
http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/201...
http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/201...
http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpg
http://contemporarylogliving.com/wp-content/uploads/20...
http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/201...
http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/201...
http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/201...
http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/201...
http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/201...
19
http://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg http://www.mcb.mu/en/media/rainwat...
http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/201...
http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/201...
http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/201...
HANG TEN
Surf & Fish Shop
Greg
Dave
 Executive Summary……………………….…………............3
 Further Description………………………….…………….……4
 Operations…………………………………….….………....
 Dave and Greg, are opening a shop that will be named
Hang-Ten
 Merchandise will be in relation to surfing and fishing
...
 Location is in Long
Branch on Atlantic
Avenue, one block
from Ocean Avenue
 Cater to the needs of
the local fishermen
a...
 Dave will be in charge of the fishing department
 Greg will be in charge of the surfing department
 Each department wi...
 Cater to surfing and surf-fishing enthusiasts along the
North Jersey Coast and elsewhere with our on-line store.
 Outfi...
 Offer competitively priced gear for beginners, custom
built boards and rods for the experts and everything in
between fo...
 Differentiate from competition
 Large Retailers
 Dicks/Sports Authority
 Local Retailers
 Brave New World/Giglio’s B...
 Professional Advice and Service
 Free Seminars
 Knowledgeable Staff
 Custom Products
 Custom Surfboards/Surf Rods
 ...
40%
30%
30%
Question 1
Yes No Doesn't matter
Survey
1. Would you shop at a Surfing &
Fishing shop or prefer separate
store...
60%20%
20%
Question 2
Yes No Yes and purchase
Survey
2. Would you be interested in a
free seminar or lessons for
surfing a...
Operational Cost
Expense Monthly Yearly
Bank Loan
200,000 loan-10yrs.
@ 6%
$2200 $26,400
Rent $4500 $54,000
Utilities $100...
 Retail store/Hardcopy strategies
 Newspaper print adds
 Asbury Park Press
 Home News
 Star Ledger
 Various local re...
 Grand Opening Weekend
 30% off all surfboards and surf-rods
 20% off everything in store
 Free Hang-Ten t-shirts for ...
 Web Marketing
 On-line retail store
 Tides and weather forecasts
 Web-cam of surf conditions
 Attract advertisers to...
Advertisement
 Grand Opening flyer.
 It will be handed out and
posted at the beach, local
restaurants, and parks.
 (n.d.). Retrieved from
http://www.loopnet.com/?sourcecode=2
ggtkt041h86310&gclid=CJDliobYt7ACF
QK5Kgod6D-w9g
 (n.d.). R...
GAMER TOWN
• History 3
• Facts 4
• Average Playtime 6
• Building Business 7
• Marketing Strategy 8
• The Competition 9
• How its goin...
History
• 1970’s – Video games and consoles reach mainstream.
• 1980’s – Golden Age of video games.
• 1990’s – Advancement...
• The average game player is 35 years old and has been playing
games for 13 years.
• Sixty-five percent of American househ...
Facts
• More than half - 53% - of all American adults play video
games of some kind, whether on a computer, on a gaming
co...
Average Playtime
Building Business
Marketing Strategy
• The Gaming Industry profits have been above $16 billion
dollars a year since 2005 and reached it’s hi...
The Competition
• Gamer Town is prepared to overtake the
local competition in the gaming industry.
• Our two biggest compe...
At Gamer Town we are prepared to offer everything that make
our competitors thrive in the gaming industry at “one”
locatio...
License for Building and Games
• License for building is cost $10,000 to put down. The rent is
$2000.00 dollars months. Th...
Conclusion
In conclusion, we feel that Gamer Town is going to be
successful entity in the retail gaming market. The resear...
BIBLIOGRAPHY
• Entertainment Software Association (July 2008). Essential Facts about the computer and video
game Industry:...
Questions
JMAC Soda
http://office.microsoft.com/en-us/images/results.aspx?qu=soda%20can&ex=2#
Table of Contents
Slide 3 ………………………………..........................…Executive Summary
Slide 4 ………………………………………………………………...….……...
Executive Summary
 Help upcoming restaurants
 Provide customers with a more cost efficient
alternative to soda
Details
 Factory in Mississippi
 Ingredients: Seltzer, Flavored syrups (orange,
lemon-lime, root beer, cocoa)
 Price to...
Operations
 Finances: Michelle
 5 employees
 Marketing: Joana, Allison
 7 employees
 Production: Corrie
 54 employee...
Plan of Action
4 week plan
WEEK 1: Prototype of soda
WEEK 2: Designing of cans
WEEK 3: Putting the product together
WEEK 4...
Company Goals
 Nationwide
 Target market: Restaurants,
Grocery stores, Convenience
stores, Gas stations, Consumers
ages ...
Assessments
$0.00
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
$1.40
$1.60
$1.80
Coca-Cola Pepsi JMAC
Production Costs
Consumer Cos...
Survey
Survey question:
Would you purchase a cheaper soda product
similar to the competitors?
Number of people surveyed:
2...
Survey Results
JMAC vs. Competitors
Yes
No
Maybe
I don't know
Operational Costs
 Price per
 Can: $0.40
 Fountain: $351.60
 Syrup package: $30.00
 Seltzer: $11.00
Marketing Strategy
 Local commercials, billboards, store flyers,
newspaper ads
 Online advertisements, website
Flyer
Bibliography
Yahoo! Finance (2011, February 9). 10 States With the Deadliest
Eating Habits. Yahoo! Finance - Business Fina...
.
Team Members
 Khushbu
 Andrew
Table of Contents
 Executive Summary................................................4
 How it works…………………………………………..5
...
Executive Summary
EZ I.V Poles is an alternative solution to a
traditional I.V poles. EZ I.V is lighter,
cheaper, and more...
How It Works
 Holds oxygen tank and I.V fluid
 Detaches at the middle of pole
 Upper portion clips on to wheelchair
 L...
Company Goals and Milestones
 To have EZ I.V in every hospital, private
home, nursery, and medical center.
 1st Mileston...
Why Needed?
 User based requirement
 Patient and staff convenient
 Easy to use
 Lightweight
 Multipurpose
 Economy
...
Survey Questions
Question 1: Do you think the I.V poles could be improved?
Patient Response: 9/10 say Yes.
Staff Response:...
Survey Questions (cont)
Question 4: Would you like the current I.V pole to be more
lightweight and compact?
Patient Respon...
Graph of Survey
Operational Costs
Operational Costs (cont)
 Break point analysis
$-
$50,000
$100,000
$150,000
$200,000
$250,000
Startup Year 1 Year 2 Year ...
Marketing Strategy
 Sending out fliers to various medical
centers/hospitals
 Door to door salesmen
 Hands on presentati...
Sample Advertisement
References
 Amazon Price List. 11/19/2013. http://www.amazon.com/
Pole-Black-Oxygen-Tank-Holder/dp/B0055FROU4
 Berger, M...
Comments or Questions
BY: SIR JAMES OF WINTERFELL
&
SIR DAVID OF KINGS LANDING
 OUR QUEST
 The rural business of the land
 Benefits of upgrading armour of
electronics and gaming systems
 Bankers of...
 To ensure Kings Landing, Winterfell and any other
patrons of his or her knight electronic equipment, including
their XBO...
 To ensure the knights, squires, peasants, and our
general population under the king and queen have
smithsmen for their v...
 Our mission is to prevent the tyrannies of electronics
because the night is fearful and full of terrors.
 As we prevent...
 We shall address to whom will respond to our request of
fiscal funds.
 We shall report our quest and see the needs we n...
 Start Research of gaming system repair and
electronic repair.
 Start getting OEM certificates for authorized repair
and...
 Main Salaries $99,840
 Equipment $50,000
 Computers $30,000
 Creation of company $15,000
 Total $194,840
0 2 4 6 8
If you could take your
Xbox or PlayStation to…
If you could take your
laptop or desktop system…
If your PlayStat...
David is a former Marine from 2007-2011. He knows how to work under
pressure, and meet deadlines regardless of the situati...
 Monty Python and the holy grail images: Google
Images.
 Game of Thrones image: Google Images.
 Monty Python and the ho...
Team Members
 Igor
 Joseph
 Celina
Table of Contents
Executive Summary
Operations
Needs Assessment
Survey Graphs
Operational Cost
Marketing Strategy
Sample Ad
Executive Summary
 Problem:
Not enough sleep
No where to sleep
 Solution:
 Stop N’ Snooze
 Provides a safe and comfo...
How it’s going to operate
 Exterior touch screen
 Sign in/ Register
 Credit/ Debit card
 Touch screen to customize
sle...
Needs Assessment
 Most Americans do not get enough sleep
 Well rested employee = productive employee
 National Sleep Fo...
Would you take a nap during the
day if the option was available?
0
1
2
3
4
5
6
7
8
9
Naps During the Day if Available
Yes
...
Would you be comfortable
sleeping in a confined space?
0
1
2
3
4
5
6
7
8
9
Sleeping in a Confined Space
Yes
No
What is your average nap length?
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Lenth of Nap (Hours)
Less than 1 hour
1 Hour
2 Hours
Operational costs
 Rent
 Utilities
 Staff
 Equipment
Marketing Strategy
 Three pronged marketing campaign:
1. The sleeping customers
2. Customers place of employment
3. The h...
Sample Ad
 Television
 Internet Ad on YouTube and other video
related services.
References
 BBC News (9 June, 2004). Irregular hours make staff ill. Retrieved
October 8, 2012 from http://news.bbc.co.uk...
Logos and Beyond
GAMER TOWN
Questions?
Exciting Technical Communication Course Project Prepares Students for Real Life Careers - Course Technology Computing Conf...
Exciting Technical Communication Course Project Prepares Students for Real Life Careers - Course Technology Computing Conf...
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Exciting Technical Communication Course Project Prepares Students for Real Life Careers - Course Technology Computing Conference

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Exciting Technical Communication Course Project Prepares Students for Real Life Careers - Course Technology Computing Conference

Presenter: Barbara Burke, DeVry University

This forward-thinking presentation will highlight how technical communication students create viable products, services, and companies that would be “welcomed” in their future career paths. The presenter will show how technical communication students create business companies in their fields of study, (usually technical, business, or health- related.) The presenter will then demonstrate how she encourages students to form working groups that follow and create specific business plans from executive summaries to creation of final business products, solutions, and/ or companies. The presenter will also demonstrate ways that she encourages student teams to prioritize key aspect of these entrepreneurial ventures by using surveys and assessment tools. (Specific student-generated business plan examples will be distributed.) Exciting “company” power point demos will be previewed and critiqued. A segment of time will be time set aside for discussions and questions.

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Exciting Technical Communication Course Project Prepares Students for Real Life Careers - Course Technology Computing Conference

  1. 1. Technical Communication Course Student Projects by Professor Barbara Burke Source: Office.com Clip Art
  2. 2. Creating Innovative Companies and Products Source: Office.com Clip Art
  3. 3. Technology and Communication Source: Office.com Clip Art
  4. 4. Team Involvement: Creativity Meets Technology Source: Office.com Clip Art
  5. 5. Introducing the Companies GAMER TOWN
  6. 6. Presentation Layout • Title: Logo • Table of Contents • Executive Summary • Picture and Further Description • How it's going to operate • Outcomes: Company Goals and Milestones • Needs Assessments (example on next slide) • Survey about your project or company... • Graph the Survey • Operational Costs – Fixed/Variable – Employees/ Sales – Short and Long Term • Marketing Strategy • Sample Advertisement • Bibliography Source: Office.com Clip Art
  7. 7. Additional Information
  8. 8. http://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpg Chris Eroldo James Aaron 8
  9. 9. http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpg http://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg o Executive Summary ...................... 3 o Further Description …………………… 4 o Operation ………………………………….. 5 o Company Goals and Milestones …. 6 o Needs Assessment …………………….. 7 o Survey ……………………………………….. 8 - 9 o Operational Costs ……………………… 10 – 11 o Certifications …………………………….. 12 o Marketing Strategy ...…………………. 13 o Sample Advertisement ………………. 14 o Bibliography ………………………………. 15 9
  10. 10. http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpg http://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg o Built in the mind of the customer that specializes in the application of electricity in computerized systems to protect the people and save the environment. Our goal is to grow a green economy fossil free by strengthening the use of natural energy. It will be a great investment for future endeavors and a wide transponder of worldwide technology 10
  11. 11. http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg o Our study encompassed renewable energy technology, solar panels, and rain water. We embark on this green journey delivering alternate energy without burning oil or creating pollution o The project is not designed to eliminate the problem but, to be more cost effective for homes and businesses by providing clean water and solar energy that produce heat and electrical power. o Solar panels are environmentally safe and friendly which can be charged by the wind and sun. Various panel designs can generate energy from wind drafts and turbulence in addition to the sun’s UV rays Once the electricity is situated there shouldn’t be a problem with the water. o Rainwater has good health benefits and it is great for any household. It is good to drink and it’s great for the skin. The average amount of rainfall in New Jersey is (5)five inches per month (3630 (cu feet) = 27 154.2857 US gallons). With this amount of rainfall it has a dual purpose: • To satisfy the needs of a household or business by filtration • Hybrid solar panels harnessing the energy from rain drops that fall on the panels. o All these ideas are designed to create a more healthier environment whilst being a cost effective method for the client to reduce expense. o Looking in retrospect at one of the problems lack of ”clean water”, we can come to the consensus that Water is Life. 11
  12. 12. http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Hahttp://i-cdn.apartmenttherapy.com/uimages/sf/6.21%20solar%203.jpegrvesting.jpg http://i-cdn.apartmenttherapy.com/uimages/sf/6.21%20solar%203.jpeg o The operation of the business • Solar panel installation • Electrical installation for solar panels • Complete rain water collector, separator, and filtration system • Year round maintenance of all systems o Employees • James - Director of Operations of Company and all systems / CEO • Chris – IT Specialist, Maintains All Computer systems For company And all Systems installed in households • Eroldo – Inside manager, Director of all rainwater filtration systems, Oversees all installations • Aaron – Outside Manager, Director of all Solar and electrical system, Oversees all installations 12
  13. 13. http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpg http://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg o Company Goals • Focus on economic strategies – action to solve social and environmental problems • Empower people to take personal and collective roles for the economy • Work on issues for social justice and environmental responsibility • Stop abusive practices and create healthy and sustainable practice o Milestones • Build sustainable communities in the US and abroad • Demanding an end to corporate irresponsibility • Empower people to make purchase and investment to promote social justice and environmental sustainability. 13
  14. 14. http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg o Clarify, and identify the problem • To ensure efficient quality for the client • We desire a clean environment • The difference between a green life and the life we live today https://si0.twimg.com/profile_images/113678915/WFXL-Go-Green_1_.jpg 14
  15. 15. http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg 1. What do you think of renewable energy? • For it • Against it • Thinking about it 2. Would try alternative energy? • Yes • No • Undecided 3. Would you try filtered rainwater? • Yes • No 15
  16. 16. http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg 16 No 25% Maybe 10%Yes 65% What do you think of renewable energy? No 17% Maybe 5% Yes 78% Would try alternative energy? Yes 74% No 26% Would you try filtered rain water
  17. 17. http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg o Operational Costs fixed / variable employees • Operation of the worker • Wage, advertising salaries • Tools • License of equipment, and Fee’s • Components • Equipment investment funds o Sales Short Term • Maintenances fee is required • Second mean of income will acquire for the workers • Contracts will be look at heavily before being agreed on o Long Term o All year round service o Distribution of vacation must be rectify for the workers o Scheduled maintenance of the client and tools 17
  18. 18. http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg o Solar panels – 90 day trial rate starts at • $90.00 summer $65 winter • Water Filter - $50.00 every 3months o Package deal – Both installed and annual fee of $800.00 18
  19. 19. 19 http://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpg o Certificates And Clearances • Water Quality Association • Environmental Act clearance • United States Customs For Delivery Clearance
  20. 20. http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg o Marketing • Constantly producing efficient energy • Competitive long term goal of the company code of ethic • Fulfilling the needs of the marketing objective o Advertisement • Yellows pages • Newspapers • Bill Boards • Web Site • Internet Ads • Flyers 20
  21. 21. http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg 21 Stop letting money run your life Make money while helping the environment Website: GoGreenGeneral.org Phone: 123-456-7789 o What We do: • Complete Solar Panel Installation • Rain Water Collector And Separator System • Free Estimates • Year Round Service o Fully Certified Company • Water Quality Association • Water Clearance Act • US Customs For Shipping Products
  22. 22. http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg o DeVry, U. (2006). Ebsco host. Retrieved from Library database access: www.ebscohost.com/nj/devry/edu.html o Google. (1998). Google images. Retrieved from Google inc: www.google.com/img o Green America. (2005). Retrieved March 13, 2013, from National Green Pages: http://www.greenamerica.org/ 22
  23. 23. HANG TEN Surf & Fish Shop Greg Dave
  24. 24.  Executive Summary……………………….…………............3  Further Description………………………….…………….……4  Operations…………………………………….….………..........5  Milestones……………………………………..………………..6-7  Assessments……………………………………..………….....8-9  Survey ……………………………………………...............10-11  Operational Costs………………………………………........12  Marketing Strategy……………………………………….13-15  Sample Advertisement…………………………………......16  Bibliography………………………………………............….17 Table of Contents
  25. 25.  Dave and Greg, are opening a shop that will be named Hang-Ten  Merchandise will be in relation to surfing and fishing  Accessories and clothing  Detailed online website  Customer can view our inventory, store hours and information Executive Summary
  26. 26.  Location is in Long Branch on Atlantic Avenue, one block from Ocean Avenue  Cater to the needs of the local fishermen and surfers in the area Further Description LoopNet.com
  27. 27.  Dave will be in charge of the fishing department  Greg will be in charge of the surfing department  Each department will have several knowledgeable employees that will assist customers and run daily tasks in the store Operations
  28. 28.  Cater to surfing and surf-fishing enthusiasts along the North Jersey Coast and elsewhere with our on-line store.  Outfit surfers and fishermen from the beginner to the seasoned pro.  Only carry products that we would use ourselves, and are warranted by companies that stand behind their products. Milestones
  29. 29.  Offer competitively priced gear for beginners, custom built boards and rods for the experts and everything in between for all budgets and levels of experience.  Establish a reputation as a store that shore enthusiasts can come to for great service, products, advice, reliability and competitive pricing. Milestones
  30. 30.  Differentiate from competition  Large Retailers  Dicks/Sports Authority  Local Retailers  Brave New World/Giglio’s Bait & Tackle Assessments
  31. 31.  Professional Advice and Service  Free Seminars  Knowledgeable Staff  Custom Products  Custom Surfboards/Surf Rods  Prime location  One block from the beach Assessments
  32. 32. 40% 30% 30% Question 1 Yes No Doesn't matter Survey 1. Would you shop at a Surfing & Fishing shop or prefer separate store for Fishing and Surfing?
  33. 33. 60%20% 20% Question 2 Yes No Yes and purchase Survey 2. Would you be interested in a free seminar or lessons for surfing and fishing; and possibly be enticed to make a purchase after?
  34. 34. Operational Cost Expense Monthly Yearly Bank Loan 200,000 loan-10yrs. @ 6% $2200 $26,400 Rent $4500 $54,000 Utilities $1000 $12,000 Labor 144 man hrs. @ 12/hr. part-time $1700 $20,400 Insurance $800 $9,600 Miscellaneous $500 $6,000 Total: $10,700 $128,400
  35. 35.  Retail store/Hardcopy strategies  Newspaper print adds  Asbury Park Press  Home News  Star Ledger  Various local retail publications Marketing Strategy
  36. 36.  Grand Opening Weekend  30% off all surfboards and surf-rods  20% off everything in store  Free Hang-Ten t-shirts for first 50 customers  Free surf fishing seminar given by Dave  5 free surf lessons by Greg  One prize drawn each hour for the entire weekend (Wet-suit, t-shirts, surf bags, surf lures, and other prizes) Marketing Strategy
  37. 37.  Web Marketing  On-line retail store  Tides and weather forecasts  Web-cam of surf conditions  Attract advertisers to our website Marketing Strategy
  38. 38. Advertisement  Grand Opening flyer.  It will be handed out and posted at the beach, local restaurants, and parks.
  39. 39.  (n.d.). Retrieved from http://www.loopnet.com/?sourcecode=2 ggtkt041h86310&gclid=CJDliobYt7ACF QK5Kgod6D-w9g  (n.d.). Retrieved from http://www.signnetwork.com/Hang-Ten-p- 127385.html Bibliography
  40. 40. GAMER TOWN
  41. 41. • History 3 • Facts 4 • Average Playtime 6 • Building Business 7 • Marketing Strategy 8 • The Competition 9 • How its going to operate 10 • License for Build and Games 11 • Conclusion 12 • Bibliography 13 Table of Contents
  42. 42. History • 1970’s – Video games and consoles reach mainstream. • 1980’s – Golden Age of video games. • 1990’s – Advancement in technology. • 2000’s – Gaming in social media and smart phones.
  43. 43. • The average game player is 35 years old and has been playing games for 13 years. • Sixty-five percent of American households play computer or video games. • Forty percent of all game players are women. • Thirty-six percent of heads of households play games on a wireless device, such as a cell phone or PDA, up from 20 percent in 2002. (Entertainment Software Association, 2008, p. 1-4) Facts
  44. 44. Facts • More than half - 53% - of all American adults play video games of some kind, whether on a computer, on a gaming console, on a cell phone or other handheld device, on a portable gaming device, or online. (Lenhart, A., 2008, p. 1)
  45. 45. Average Playtime
  46. 46. Building Business
  47. 47. Marketing Strategy • The Gaming Industry profits have been above $16 billion dollars a year since 2005 and reached it’s highest annual grossing period in 2008. • In 2008 Microsoft, Sony, and Nintendo released game consoles creating a $22 billion dollar gross period. • Microsoft, Sony, and Nintendo are due to release a predecessor to their game consoles released in 2008, in the third quarter of 2013; which analyst has predicted will double the profits of 2008. • Here at Gamer Town we are prepared to make a splash within the gaming community and tap into this revenue.
  48. 48. The Competition • Gamer Town is prepared to overtake the local competition in the gaming industry. • Our two biggest competitors are: Game Stop which currently has the trust of the gaming community because the cooperation has been around for 11 years and is basically the only major company that focuses on the gaming industry. Game Fly is online video game rental subscription service that specializes in providing games for game console. • Toys 'us, Best Buy, Block Buster, Wal-Mart, Target and small electronic stores are also taped into the gaming industry but isn’t their major focus.
  49. 49. At Gamer Town we are prepared to offer everything that make our competitors thrive in the gaming industry at “one” location. Gamer Town will be located on Rt.22 West, where a Path Mark once was located. The size of Gamer town will be 188 ft by 100 ft, the equivalent of two NBA basketball courts! Gamer Town will be divided into two main sections. Section A will be for sales and Technical assistance. Section B will be the highlight of Gamer Town and the difference maker to the consumers. Section B will be modernized with new technology capable of hosting our weekly the gaming tournaments. The area will be sectioned off from sales area. It will contain 10 40in monitors and 5 60in monitors. There will be seating assigned to each monitor and a area to watch gamers. Gamer Town will also have a snack area in section B and bathrooms located throughout the facility. We will offer games from the beginning of gaming history to the present. Our customers have the option to purchase games new or pre owned, and a option to rent. Our weekly game tournaments will provide a service that no other competitors provide. The tournaments will focus on different games a week and a cash prize will be offered to the winner. How It’s Going to Operate
  50. 50. License for Building and Games • License for building is cost $10,000 to put down. The rent is $2000.00 dollars months. The bank is getting us a loan up to $120,000. We are going get 10 TV of 40”inch plus 6 TV 60” inch Flat screens to use on the lobby. It cost about $500 to $600 each. Our inventory is going to be $50,000 of games and accessories, so that we sales a good price. • Security is very important to our store. Hire a two security officers for job to help us main the store. We need to hire three people for the job and two technical for fix the games system.
  51. 51. Conclusion In conclusion, we feel that Gamer Town is going to be successful entity in the retail gaming market. The research accumulated in this report proves that gaming is not limited to young males only. It is also our opinion that the environment is right for this type of venue to serve the customer’s every need when it comes to gaming.
  52. 52. BIBLIOGRAPHY • Entertainment Software Association (July 2008). Essential Facts about the computer and video game Industry: 2008 sales, demographic, and usage data, Entertainment Software Association. • Flew, Terry, & Humphreys, Sal (2005). “Games: Technology, Industry, Culture”. New Media: an Introduction (Second Edition). Oxford University Press. • International Directory of Company Histories, Vol.69 GameStop Corp. History, Retrieved from http://www.fundinguniverse.com/company-histories/gamestop-corp-history/ • Lenhart, Amanda, Jones Sydney, & Macgill , Alexandra R., Adults and video games, (Pew Internet & American Life Project, Sunday, December 7, 2008) p.1 retrieved from http://pewinternet.org • Rogers, Everett M, & Larsen, Judith K (1984), Silicon Valley fever: growth of high-technology culture, Basic Book, p.263. • [Pictures of Video game platforms]. Retrieved on October 10,2012 from http://www.allgame.com • Wolf, Mark J.P.(2008), the Video game explosion: a history from PONG to playstation and beyond, ABC-CLIO.
  53. 53. Questions
  54. 54. JMAC Soda http://office.microsoft.com/en-us/images/results.aspx?qu=soda%20can&ex=2#
  55. 55. Table of Contents Slide 3 ………………………………..........................…Executive Summary Slide 4 ………………………………………………………………...….……….Details Slide 5 ………………………………………………….…………..………Operations Slide 6 ……………………………………………………….………...Plan of Action Slide 7 ………………………………………………………….……Company Goals Slide 8 ……………………………………………………..……..……..Assessments Slide 9 ……………………………………………………………..………………Survey Slide 10 ……………………………………..........................…Survey Results Slide 11 …………………………………………………….……Operational Costs Slide 12 …………………………………………........…..Marketing Strategies Slide 13 ………………………………………………………………….Bibliography
  56. 56. Executive Summary  Help upcoming restaurants  Provide customers with a more cost efficient alternative to soda
  57. 57. Details  Factory in Mississippi  Ingredients: Seltzer, Flavored syrups (orange, lemon-lime, root beer, cocoa)  Price to sell: $1.00  Price to manufacture: $0.42
  58. 58. Operations  Finances: Michelle  5 employees  Marketing: Joana, Allison  7 employees  Production: Corrie  54 employees  Human Resources: Michelle, Joana, Allison  2 employees
  59. 59. Plan of Action 4 week plan WEEK 1: Prototype of soda WEEK 2: Designing of cans WEEK 3: Putting the product together WEEK 4: Pitch JMAC Soda
  60. 60. Company Goals  Nationwide  Target market: Restaurants, Grocery stores, Convenience stores, Gas stations, Consumers ages 12+  Production: Produce 15,000/day  Selling goal: 10,000 cans/day
  61. 61. Assessments $0.00 $0.20 $0.40 $0.60 $0.80 $1.00 $1.20 $1.40 $1.60 $1.80 Coca-Cola Pepsi JMAC Production Costs Consumer Cost Promotion Price
  62. 62. Survey Survey question: Would you purchase a cheaper soda product similar to the competitors? Number of people surveyed: 25 (3 from Hess, 14 from Krauzer’s, 8 from Stop & Shop)
  63. 63. Survey Results JMAC vs. Competitors Yes No Maybe I don't know
  64. 64. Operational Costs  Price per  Can: $0.40  Fountain: $351.60  Syrup package: $30.00  Seltzer: $11.00
  65. 65. Marketing Strategy  Local commercials, billboards, store flyers, newspaper ads  Online advertisements, website
  66. 66. Flyer
  67. 67. Bibliography Yahoo! Finance (2011, February 9). 10 States With the Deadliest Eating Habits. Yahoo! Finance - Business Finance, Stock Market, Quotes, News. Retrieved December 10, 2012, from http://finance.yahoo.com/news/pf_articles_112083.html Stockdale, Charles B., McIntyre, D., Sauter, M. (Feb. 9, 2012). 10 States With the Deadliest Eating Habits. “Yahoo Finance.” Accessed 12/10/2012 Coca Cola (2012, January 12). Coca Cola. Coca Cola Journey. Retrieved December 10, 2012, from http://www.coca- colacompany.com Pepsi (2012, July 13). Pepsi - Live For Now. Pepsi. Retrieved December 10, 2012, from http://www.pepsi.com/
  68. 68. .
  69. 69. Team Members  Khushbu  Andrew
  70. 70. Table of Contents  Executive Summary................................................4  How it works…………………………………………..5  Company goals and milestones…………………….6  Why needed…………………………………………..7  Survey Questions…………………………………….8-9  Graph of Survey………………………………………10  Operational Costs…………………………………….11-12  Marketing Strategy……………………………………13  Sample Advertisement………………………………..14  References…………………………………………….15
  71. 71. Executive Summary EZ I.V Poles is an alternative solution to a traditional I.V poles. EZ I.V is lighter, cheaper, and more efficient. It can be use in various different ways such as oxygen tank holder and I.V fluid holder.
  72. 72. How It Works  Holds oxygen tank and I.V fluid  Detaches at the middle of pole  Upper portion clips on to wheelchair  Lower portion wheels oxygen tank  Handle on pole for easy rolling  Clips on to stretcher  Wheels on bottom for movement  Detaches for storage
  73. 73. Company Goals and Milestones  To have EZ I.V in every hospital, private home, nursery, and medical center.  1st Milestone: Manufacturing vendors  2nd Milestone: Cost  3rd Milestone: Marketing  4th Milestone: Sell  5th Milestone: Expansion
  74. 74. Why Needed?  User based requirement  Patient and staff convenient  Easy to use  Lightweight  Multipurpose  Economy  Half price of similar poles  Exceptional durability
  75. 75. Survey Questions Question 1: Do you think the I.V poles could be improved? Patient Response: 9/10 say Yes. Staff Response: 10/10 say Yes. Question 2: Would you like to be able to attach an oxygen tank to the pole so you don't have to carry 2 separate units? Patient Response: 10/10 Yes. Staff Response: 10/10 Yes Question 3: Is it more efficient to detach the I.V pole and clip it on to a wheelchair or stretcher rather than moving all fluids and pumps individually? Patient Response: 10/10 Yes Staff Response: 10/10 Yes
  76. 76. Survey Questions (cont) Question 4: Would you like the current I.V pole to be more lightweight and compact? Patient Response: 9/10 Yes Staff Response: 9.10 Yes Question 5: Is the EZIV Pole a better overall alternative to the current poles of today? Patient Response: 10/10 Yes Staff Response: 10/10 Yes
  77. 77. Graph of Survey
  78. 78. Operational Costs
  79. 79. Operational Costs (cont)  Break point analysis $- $50,000 $100,000 $150,000 $200,000 $250,000 Startup Year 1 Year 2 Year 3 Year 4 Year 5 Benefits Costs
  80. 80. Marketing Strategy  Sending out fliers to various medical centers/hospitals  Door to door salesmen  Hands on presentations  Holding seminars  Social media  Advertising health magazines
  81. 81. Sample Advertisement
  82. 82. References  Amazon Price List. 11/19/2013. http://www.amazon.com/ Pole-Black-Oxygen-Tank-Holder/dp/B0055FROU4  Berger, M. What Does IV Mean? 11/19/2013. Retrieved from http://www.ehow.com/facts_6886292_iv-polemean_.html  IV-Pole Function. 11/19/2013. Retrieved from http://www.iv- pole.com/  Universal Medical. 11/19/2013. Retrieved from http:// www.universalmedicalinc.com/IV-Pole-Oxygen- TankHolder-Combo-p/ACM1501-01.htm gclid=CIn2lfTM8boCFetcMgodFRkAMQ
  83. 83. Comments or Questions
  84. 84. BY: SIR JAMES OF WINTERFELL & SIR DAVID OF KINGS LANDING
  85. 85.  OUR QUEST  The rural business of the land  Benefits of upgrading armour of electronics and gaming systems  Bankers of the land  Battle strategies of our quest  Fiscal
  86. 86.  To ensure Kings Landing, Winterfell and any other patrons of his or her knight electronic equipment, including their XBOX 360 blessed by the lady of the lake. PS3’s of King Arthur’s knights of the round table should ever fail, we the great blacksmiths of the land shall restore order to the dreadful rings of death. Also silencing the night terrors that bring forth corruption to our people’s PS3’s.  To ensure our blacksmith skills, shall repair their advancements in electronics. Because we were knighted by SIR King Dean of realm of DeVry, to ensure peace and order is bestowed on all electronic devices.
  87. 87.  To ensure the knights, squires, peasants, and our general population under the king and queen have smithsmen for their various electronic needs.  And the need to enquire upgrades for better features, of their electronics affects.
  88. 88.  Our mission is to prevent the tyrannies of electronics because the night is fearful and full of terrors.  As we prevent the night terrors from there tyrannies, we shall perform upgrades to see fit of the persons electronic equipment shall not fail if one said is due battle with night terrors.
  89. 89.  We shall address to whom will respond to our request of fiscal funds.  We shall report our quest and see the needs we need to gain fiscal funds.
  90. 90.  Start Research of gaming system repair and electronic repair.  Start getting OEM certificates for authorized repair and upgrade.  Discuss Course of Project.  Write preliminary draft.  Discuss feasibility of cost for equipment.  Completion of estimation of cost of equipment.  Submit Proposal.
  91. 91.  Main Salaries $99,840  Equipment $50,000  Computers $30,000  Creation of company $15,000  Total $194,840
  92. 92. 0 2 4 6 8 If you could take your Xbox or PlayStation to… If you could take your laptop or desktop system… If your PlayStation or Xbox was broke would… If your laptop or desktop broke would you take to… No Yes
  93. 93. David is a former Marine from 2007-2011. He knows how to work under pressure, and meet deadlines regardless of the situation. Before enlisting in the Marine Corps, he worked in IT 7 years, and holds IT certifications such as CCNA, CEH V5, A+, Network+, Security+, MCSE Windows 2000 Infrastructure, plus a journeyman apprentice electrician. He now holds an A.A.S. Degree in Electronics and Computer Technology from DeVry University. David will be the lead technician and troubleshooter. James has 2 years’ experience working with circuits and hardware. He also has 5 years’ experience managing people. James has extensive programming knowledge with that; he also has extensive knowledge of machine and assembly language. He now holds an A.A.S. Degree in Electronics and Computer Technology from DeVry University. James will be the lead engineer and programmer for digital circuits. He is also the CEO of the company.
  94. 94.  Monty Python and the holy grail images: Google Images.  Game of Thrones image: Google Images.  Monty Python and the hole grail audio:  http://www.moviewavs.com/Movies/Monty_Python_ And_The_Holy_Grail.html
  95. 95. Team Members  Igor  Joseph  Celina
  96. 96. Table of Contents Executive Summary Operations Needs Assessment Survey Graphs Operational Cost Marketing Strategy Sample Ad
  97. 97. Executive Summary  Problem: Not enough sleep No where to sleep  Solution:  Stop N’ Snooze  Provides a safe and comfortable environment  Attractive features  Recharges patron
  98. 98. How it’s going to operate  Exterior touch screen  Sign in/ Register  Credit/ Debit card  Touch screen to customize sleep experience  Variety of features to accommodate  Adjustable bed angle  Optional feedback survey
  99. 99. Needs Assessment  Most Americans do not get enough sleep  Well rested employee = productive employee  National Sleep Foundation poll  Improved mental health  BBC News and the consequences of exhaustion  Safety and comfort are the main concerns
  100. 100. Would you take a nap during the day if the option was available? 0 1 2 3 4 5 6 7 8 9 Naps During the Day if Available Yes No
  101. 101. Would you be comfortable sleeping in a confined space? 0 1 2 3 4 5 6 7 8 9 Sleeping in a Confined Space Yes No
  102. 102. What is your average nap length? 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Lenth of Nap (Hours) Less than 1 hour 1 Hour 2 Hours
  103. 103. Operational costs  Rent  Utilities  Staff  Equipment
  104. 104. Marketing Strategy  Three pronged marketing campaign: 1. The sleeping customers 2. Customers place of employment 3. The healthcare and medical community  Television, Radio, Newspaper, Internet Advertising  Health and wellness fairs  Special programs and discounts  Stop N’ Snooze representatives  Word of mouth
  105. 105. Sample Ad  Television  Internet Ad on YouTube and other video related services.
  106. 106. References  BBC News (9 June, 2004). Irregular hours make staff ill. Retrieved October 8, 2012 from http://news.bbc.co.uk/2/hi/business/3789453.stm  Everybody Live to 100 (2010). Long hours and shift work. Retrieved October 8, 2012 from http://liveto100.everybody.co.nz/sleep/long- hours-and-shift-work  Gandolf, S. and Hirsh, L. Healthcare Success Strategies (2012). Retrieved October 8, 2012 from  http://www.healthcaresuccess.com/specialty/sleep.html  Stack, L. (2008). Sleep Your Way to a Productive Day! Retrieved October 8, 2012 from  http://www.theproductivitypro.com/FeaturedArticles/article00112.htm  Zabriskie, N. (2012). Resolving a Common Cause of Patients' Fatigue Complementary Prescription. Retrieved October 8, 2012 from  http://www.cpmedical.net/articles/resolving-a-common-cause-of- patients-fatigue  www.sleepbox.com
  107. 107. Logos and Beyond GAMER TOWN
  108. 108. Questions?
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