Dinah Ramirez
Training Specialist
Gale Cengage Learning
dinah.ramirez@cengage.com
800.877.4253 x8047
Audio for this webina...
Today’s Agenda
What is it?
Ideal for gaining consumer and market insight as users consider
• opening a business
• finding an untapped aud...
What’s in it?
 Demographics
 2010 Census Data Files
 American Community Survey Data
 Consumer Spending, Lifestyles, At...
Who should use it?
• Established Small Business Owners
• Entrepreneurs/Start-ups
• Professors/Students/Researchers:
 Busi...
What can you do with it?
• Gather data for a business plan
• Find and analyze demographic information
• Market research wi...
How can you use it?
SCENARIO: A Business School Student is asked to create a new
product or service for a new business. Th...
How to Access: www.mel.org
Questions?
Dinah Ramirez
Training Specialist
Gale Cengage Learning
dinah.ramirez@cengage.com
Deb Biggs-Thomas
Michigan eLi...
Upcoming SlideShare
Loading in...5
×

Cengage Learning Training, Research & Libraries, DemoNow for Academic Libraries

302

Published on

Originally hosted for Members of the Michigan Electronic Library, this training provides an overview of using DemographicsNow within an Academic library and classroom setting.

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
302
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Take a moment to review some of these items? Jot down 3 items from the list that you think would get used most frequently by your patrons. Does anyone want to share which items they chose to jot down?
  • Cengage Learning Training, Research & Libraries, DemoNow for Academic Libraries

    1. 1. Dinah Ramirez Training Specialist Gale Cengage Learning dinah.ramirez@cengage.com 800.877.4253 x8047 Audio for this webinar will come from your computer speakers and will begin at the start of the session.
    2. 2. Today’s Agenda
    3. 3. What is it? Ideal for gaining consumer and market insight as users consider • opening a business • finding an untapped audience for their products/services • analyzing the shifts and needs of a given population • and so much more! Provides users with access to robust and highly-detailed demographic data (spanning the entire U.S.).
    4. 4. What’s in it?  Demographics  2010 Census Data Files  American Community Survey Data  Consumer Spending, Lifestyles, Attitudes, Brand Preferences  MOSAIC lifestyle Categories  Simmons National Community Survey  Maps & Geographic Business Intelligence  Business/Household Records
    5. 5. Who should use it? • Established Small Business Owners • Entrepreneurs/Start-ups • Professors/Students/Researchers:  Business  Economy  Sociology  Social Work • Nonprofit Organizations • Community Leaders
    6. 6. What can you do with it? • Gather data for a business plan • Find and analyze demographic information • Market research with mapping tools • Generate accurate mailing lists • Location analysis • Relocate/Expand a business • Identify competition • Track down an address
    7. 7. How can you use it? SCENARIO: A Business School Student is asked to create a new product or service for a new business. They are tasked with writing a Business Plan for this new product or service. Their Business Plan requires a Marketing Plan section where they need to address their Target Market(s) and their marketing strategy.  Target market • Demographics - age, gender, etc. • Psychographics - attitudes, interests, lifestyles, etc. • Consumer Spending data • Household incomes • Area Population
    8. 8. How to Access: www.mel.org
    9. 9. Questions? Dinah Ramirez Training Specialist Gale Cengage Learning dinah.ramirez@cengage.com Deb Biggs-Thomas Michigan eLibrary & Outreach Coordinator BiggsThomasD@michigan.gov Randy Riley Michigan eLibrary & Outreach Coordinator RileyR1@michigan.gov
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×