Cengage Learning Training, Research & Libraries, DemoNow for Academic Libraries
Upcoming SlideShare
Loading in...5
×
 

Cengage Learning Training, Research & Libraries, DemoNow for Academic Libraries

on

  • 506 views

Originally hosted for Members of the Michigan Electronic Library, this training provides an overview of using DemographicsNow within an Academic library and classroom setting.

Originally hosted for Members of the Michigan Electronic Library, this training provides an overview of using DemographicsNow within an Academic library and classroom setting.

Statistics

Views

Total Views
506
Views on SlideShare
506
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Take a moment to review some of these items? Jot down 3 items from the list that you think would get used most frequently by your patrons. Does anyone want to share which items they chose to jot down?

Cengage Learning Training, Research & Libraries, DemoNow for Academic Libraries Cengage Learning Training, Research & Libraries, DemoNow for Academic Libraries Presentation Transcript

  • Dinah Ramirez Training Specialist Gale Cengage Learning dinah.ramirez@cengage.com 800.877.4253 x8047 Audio for this webinar will come from your computer speakers and will begin at the start of the session.
  • Today’s Agenda
  • What is it? Ideal for gaining consumer and market insight as users consider • opening a business • finding an untapped audience for their products/services • analyzing the shifts and needs of a given population • and so much more! Provides users with access to robust and highly-detailed demographic data (spanning the entire U.S.).
  • What’s in it?  Demographics  2010 Census Data Files  American Community Survey Data  Consumer Spending, Lifestyles, Attitudes, Brand Preferences  MOSAIC lifestyle Categories  Simmons National Community Survey  Maps & Geographic Business Intelligence  Business/Household Records
  • Who should use it? • Established Small Business Owners • Entrepreneurs/Start-ups • Professors/Students/Researchers:  Business  Economy  Sociology  Social Work • Nonprofit Organizations • Community Leaders
  • What can you do with it? • Gather data for a business plan • Find and analyze demographic information • Market research with mapping tools • Generate accurate mailing lists • Location analysis • Relocate/Expand a business • Identify competition • Track down an address
  • How can you use it? SCENARIO: A Business School Student is asked to create a new product or service for a new business. They are tasked with writing a Business Plan for this new product or service. Their Business Plan requires a Marketing Plan section where they need to address their Target Market(s) and their marketing strategy.  Target market • Demographics - age, gender, etc. • Psychographics - attitudes, interests, lifestyles, etc. • Consumer Spending data • Household incomes • Area Population
  • How to Access: www.mel.org
  • Questions? Dinah Ramirez Training Specialist Gale Cengage Learning dinah.ramirez@cengage.com Deb Biggs-Thomas Michigan eLibrary & Outreach Coordinator BiggsThomasD@michigan.gov Randy Riley Michigan eLibrary & Outreach Coordinator RileyR1@michigan.gov