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Cengage Learning Training, Research & Libraries, Business Insights: Global for Academic Libraries
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Cengage Learning Training, Research & Libraries, Business Insights: Global for Academic Libraries

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Originally presented to Members of the Michigan Electronic Library, this training session dives into Business Insights; Global and it's in-class and research use for Academic Libraries.

Originally presented to Members of the Michigan Electronic Library, this training session dives into Business Insights; Global and it's in-class and research use for Academic Libraries.

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  • Evaluate a country or compare 2 countries and make a recommendation based on your findings
  • Transcript

    • 1. Dinah Ramirez Training Specialist Gale Cengage Learning dinah.ramirez@cengage.com 800.877.4253 x8047 Please Note: Audio for this webinar will come from your computer speakers and will begin at the start of the session. Using Business Insights: Global for Business School Assignments
    • 2. Today’s Agenda
    • 3. • Company Profiles • Industry Overviews • SWOT Reports • Brands/Products • Industry/Company Rankings • Market Share • Investment Reports • Company Histories • Newspapers • Journals/Trade Magazines • Industry Associations • Case Studies & Country Profiles What’s in it?
    • 4. Typical Business School Assignment: Complete a Strategic Analysis for a Company 1) History, development, & growth of a company over time 2) Identify the company's internal strengths and weaknesses 3) Identify the company's opportunities and threats 4) Analyze corporate-level strategy 5) Make Recommendations: Interpret & Analyze Findings
    • 5. Step 1: History, development, & growth of a company over time Go to BI:G for… Comparison Charts
    • 6. Step 2: Identify the company's internal strengths and weaknesses Go to BI:G for… SWOT REPORTS
    • 7. Step 3: Identify the company's opportunities and threats Go to BI:G for… SWOT REPORTS
    • 8. • Company Hierarchies • Subsidiaries • Acquisitions • Mergers Step 4: Analyze the corporate-level strategy Go to BI:G for…
    • 9. Step 5: Make Recommendations: Interpret & Analyze Findings
    • 10. You’ll need the previous information plus…. country profiles, country comparison charts, and country risk overviews! Background of Citizens for a country (or countries) • Literacy Rates • Average Life Expectancy • Population Growth Economic Environment • GDP/GDP Growth • Inflation • Unemployment Rate Country Risk • Political Risk Outlook (Political Climate/Corruption Perception) • Economic Risk Outlook (Currency depreciation/Unemployment) • Commercial Risk Outlook (Business profits/Credit Risk/Loan Quality) Develop an International Business Strategy for a company
    • 11. Assign Case Studies Create reading lists by using the “Share” feature • Read • Analyze • Discuss
    • 12. How to Access: www.mel.org
    • 13. Questions? Dinah Ramirez Training Specialist Gale Cengage Learning dinah.ramirez@cengage.com Deb Biggs-Thomas Michigan eLibrary & Outreach Coordinator BiggsThomasD@michigan.gov Randy Riley Michigan eLibrary & Outreach Coordinator RileyR1@michigan.gov

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