• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Cengage Learning Training, Research & Libraries, Business Insights: Global for Academic Libraries
 

Cengage Learning Training, Research & Libraries, Business Insights: Global for Academic Libraries

on

  • 344 views

Originally presented to Members of the Michigan Electronic Library, this training session dives into Business Insights; Global and it's in-class and research use for Academic Libraries.

Originally presented to Members of the Michigan Electronic Library, this training session dives into Business Insights; Global and it's in-class and research use for Academic Libraries.

Statistics

Views

Total Views
344
Views on SlideShare
344
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Evaluate a country or compare 2 countries and make a recommendation based on your findings

Cengage Learning Training, Research & Libraries, Business Insights: Global for Academic Libraries Cengage Learning Training, Research & Libraries, Business Insights: Global for Academic Libraries Presentation Transcript

  • Dinah Ramirez Training Specialist Gale Cengage Learning dinah.ramirez@cengage.com 800.877.4253 x8047 Please Note: Audio for this webinar will come from your computer speakers and will begin at the start of the session. Using Business Insights: Global for Business School Assignments
  • Today’s Agenda
  • • Company Profiles • Industry Overviews • SWOT Reports • Brands/Products • Industry/Company Rankings • Market Share • Investment Reports • Company Histories • Newspapers • Journals/Trade Magazines • Industry Associations • Case Studies & Country Profiles What’s in it?
  • Typical Business School Assignment: Complete a Strategic Analysis for a Company 1) History, development, & growth of a company over time 2) Identify the company's internal strengths and weaknesses 3) Identify the company's opportunities and threats 4) Analyze corporate-level strategy 5) Make Recommendations: Interpret & Analyze Findings
  • Step 1: History, development, & growth of a company over time Go to BI:G for… Comparison Charts
  • Step 2: Identify the company's internal strengths and weaknesses Go to BI:G for… SWOT REPORTS
  • Step 3: Identify the company's opportunities and threats Go to BI:G for… SWOT REPORTS
  • • Company Hierarchies • Subsidiaries • Acquisitions • Mergers Step 4: Analyze the corporate-level strategy Go to BI:G for…
  • Step 5: Make Recommendations: Interpret & Analyze Findings
  • You’ll need the previous information plus…. country profiles, country comparison charts, and country risk overviews! Background of Citizens for a country (or countries) • Literacy Rates • Average Life Expectancy • Population Growth Economic Environment • GDP/GDP Growth • Inflation • Unemployment Rate Country Risk • Political Risk Outlook (Political Climate/Corruption Perception) • Economic Risk Outlook (Currency depreciation/Unemployment) • Commercial Risk Outlook (Business profits/Credit Risk/Loan Quality) Develop an International Business Strategy for a company
  • Assign Case Studies Create reading lists by using the “Share” feature • Read • Analyze • Discuss
  • How to Access: www.mel.org
  • Questions? Dinah Ramirez Training Specialist Gale Cengage Learning dinah.ramirez@cengage.com Deb Biggs-Thomas Michigan eLibrary & Outreach Coordinator BiggsThomasD@michigan.gov Randy Riley Michigan eLibrary & Outreach Coordinator RileyR1@michigan.gov