Facebook Fan Page - how did we get started:
   • tried to create a "personal" account with an alias
          o Bayou Libr...
Challenges:
   • dedicated staff is needed for timely updates
   • keep page dynamic
   • Teen MySpace page - no longer ac...
•   library blogs are now being considered


Best Practices:
  • dedicated staff
  • be polite -> case in point is Nestle'...
Upcoming SlideShare
Loading in …5
×

NOTES for Virtually yours presentation

329 views

Published on

Creating a virtual presence using social media

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
329
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

NOTES for Virtually yours presentation

  1. 1. Facebook Fan Page - how did we get started: • tried to create a "personal" account with an alias o Bayou Librarian o Bibliotheka Houston o Bayou City Librarian o Houston Two.O • too confusing o people did not friend o no one knew who we were o no recognition o difficult to promote without name recognition • Fan page o Facebook introduced its fan page o made it very easy to create a persona o first HPL staff became fans immediately o then friends of staff became fans o brand recognition (library as brand; library unveiled a new logo) o "brand perception" Meredith Farkas • HPL fan page - a new beginning o started spring 2008 without official permission o began promotinng Central Library's grand reopening slated for June 2008 o posted pictures and videos from grand reopening weekend o all of this got noticed • HPL fan page - experiment continues o fanbase increased o added tabs to highlight services and programs o used as a tool to broadcast announcements (blurbs are already created and approved by our PR staff) o library database vendor visit legitimized our page o added widgets o assigned staff as administrators • HPL fan page - where it stands now o comments from fans <-> two-way dialogue o fans asked questions o fans commented (provided feedback in a timely manner) o challenged to increase # of fans/got feedback o two-way communication (social reference) o we try to mimic how an individual uses Facebook Successes: • 1,000+ fans (yes we know it is no where near NYPL and Seattle Public!) • better results with service and class oriented announcements than other events • early afternoon (post lunch) - good clickthroughs! • city press release now includes Facebook and Twitter info • other city departments asked us to help them w/their Facebook pages • while other city departments such as fire and police created very popular and dynamic fan pages • former mayor encouraged civic organizations and neighborhood groups to join Facebook and use it as a platform discuss community related issues
  2. 2. Challenges: • dedicated staff is needed for timely updates • keep page dynamic • Teen MySpace page - no longer active due to staff relocation • would like to post more videos • Facebook keeps changing interface, formats etc. • Fan vs. Group Twitter: • 4,500+ followers • #2 public library • initially a broadcast tool • started after the VA Tech campus shooting incident to send emergency notices • Tweeted post-Hurricane Ike about library openings and aid info • usage, intent and our audience changed over the last two years • started following people in summer 2009 - two-way communication • local news agencies pick up out Twitter feeds • we get retwitted a lot • search alerts also help us to send replies • almost ready to launch Twitter reference via a separate account @askhpl Other social media: • final revision of social media guidelines • staff training • library blogs • social media integration in our website Social Reference: • "application of mobile information needs and mobile information seeking behavior to SMS reference" (Alison Miller, Mobile Trends & Social Reference, Handheld Librarian Online Conference 2010) • "questions, comments and/or feedback which leads to a dialogue in a social media setting" (Saima Kadir) • Q&A websites - WikiAnswers, Blurt It, KGB, Cha Cha etc. Who is online: • Facebook o http://www.facebook.com/press/info.php?statistics o our fan base: 77% women; 23% 35-44 age • Adults and Social Network websites o PEW http://www.pewinternet.org/Reports/2009/Adults-and-Social- Network-Websites.aspx o global internet usage http://www.internetworldstats.com/top20.htm Coming to a full circle: • initially we wanted to start a library blog • successfully created and maintained internal blogs especially after Hurricanes Katrina and Ike • many bureaucratic hurdles to cross • ended up with a fan page on Facebook
  3. 3. • library blogs are now being considered Best Practices: • dedicated staff • be polite -> case in point is Nestle's Facebook fan page: http://blogs.bnet.com/businesstips/?p=6786

×